Tag Archives: work from home

3 Reasons Why You Don’t Need Pop-ups

Hi everyone!

pop ups image 1Pop ups can be loosely defined as the boxes that appear after you have spent a few minutes reading a write up on a website.

Call them Opt-in popups or even modals, pop ups are not by themselves a clever marketing strategy, but more like marketing tricks!

They may work for sometime but over the course of time, they are really bad for your brand, your name and even your product.

Here’s the main reasons as to why you don’t need pop ups on your website.

3 Reasons not to use Pop ups

They are Annoying

pop ups image 2Let’s face it, you’re reading an informative post trying to get all the juicy stuff in when a pop up appears in front of you..BAM!

When this happens, instead of rewarding that site with my email address (as prompted by the pop-up), what I do is that I quickly close the tab and go somewhere else on the net.

Granting it’s a marketing trick still it’s a bad one. The Nielsen Group recently posted a write up about a survey they conducted on which is the most hated form of on line marketing technique, the verdict? Pop up tops the list.

They are not mobile-friendly

As smartphones become our daily companion, we get dissatisfied and frustrated with pop-ups. Since the screen of these handheld devices are smaller, the pop-ups are more intrusive and harder to get rid of.

Here’s a pop up on a mobile phone’s screen.

pop up 3

The advertisement occupies the whole screen, effectively blocking the info that I’m after.

And if I can’t get the info that I’m after, then I have to look elsewhere.

A pop-up act as a barrier making the loading of certain mobile website longer.

Pop up implies you are untrustworthy and Cheap

“Using pop-ups makes businesses seem untrustworthy because they’re relying on a cheap trick to gain subscribers.” – Emma Siemasko

pop up image 4It’s better if you can put must-read insights that will convince your readers to sign up for more. If what you give has great value, then people will find a way to stay connected.

You must be asking since pop ups are bad, what can we use instead?

There is a lot of options out there and hopefully will get those out in the open as we roll along, but one alternative that stands out, at least for me right now is the HELLO BAR.

Will discuss that on the next article!

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5 Tips on How to Stay Ahead of the Pack

Hi everyone!

competition image 1How can you defend your position in the market whenever consumer spending slows down? How will you be able to stay competitive during those trying times?

Being able to effectively address these important questions will determine how you will survive a down trend or even an economic recession.

In a bid to answer this, I’ve compiled this killer list just for you.

Read on!

Stay Ahead of the Competition with this 5 Tips

Recognize the Competition

competition image 2Being able to know your competitors’ unique selling point (USP) will give you insights on what you need to improve and/or how you can leverage your product as against theirs.

Do a market research or survey to achieve this or if you can just simply compare what you offer as against them, this will give you a first hand information on what you should consider.

Know your Customers

competition image 3Economic conditions such as recession or inflation can drastically affect customers’ market behaviour.

It’s important that you are able to recognize these determinants.

Are your customers after cheaper products? latest products? Flexible service? Extra service?

This entails a bit of market research to be able to come up with an effective solution.

Once you have an idea what these factors are, you can then adjust or revise your marketing strategy to address these.

Leverage your Uniqueness

competition image 4Give your customers good reasons on why they should come to you and not your rivals.

Make sure that your USP is evident and obvious so that they can tell right away what makes you stand out.

Do you offer extra service like free delivery? Does your product comes with something extra? Customers are always after on where they can get the most out of their hard earned cash.

Double your Efforts

competition image 5Spruce up your marketing campaign so that you can reach more people to tell who you are, what you sell and why they should come to you.

This campaign need not be expensive. You just have to reach more people.

You can distribute flyers and leaflets to execute this. You can also use your local community billboard to post your marketing ad.

Tidy up your Image

competition image 6You can also try to move things around if you have a physical store.

You know move a shelf here, there. The rationale behind this is that customers associate “new look” with freshness, invigorating their desire to patronize you all over again.

If you have a website, you can also experiment with different themes and colours.

If you’re handling out business card, take a second look to see what you can improve on. Even a simple colour change can drastically alter customers market behaviour.

There you go, if you have something to add, please free to leave your comment below.

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Blog Commenting 101

Hi everyone!

One way to properly increase brand awareness, create additional inbound links and drive traffic to your site is through blog commenting.

blog commenting image 1If executed correctly, blog commenting can generate favourable results for you. (Especially when you do the commenting on authority sites.)

In my ongoing effort to increase your marketing awareness, I’ve listed down some basic blog commenting do’s and don’ts.

Here’s my take and hope you can learn a thing or two from it. Read on!

Blog Commenting Etiquettes

Some shrewd on-line marketers will always grab the opportunity to comment on a blog site because they want to add their own link (usually their site or solution) in the comment that they are posting.

Can You Post Comments with Links?

Is this an acceptable method when doing blog commenting?

blog commenting image 2One main reason as to why marketers would want to leave a comment with a hyper link in it is because they want to generate a back link.

This back link usually leads to their site or sometimes even to a landing page.

While this practice can be frowned upon, still if approved by the blog site administrator, it’s  an excellent way to get a lot of views for your brand.

While there is a lot of value to be enjoyed whenever a blog comment with a hyper link is approved by a high authority site, still it’s inappropriate especially if it’s a “link-bait and switch” type strategy.

Let’s not forget that blog commenting is all about giving your personal or professional take on the subject at hand.

It’s a proven practice that you should leave a comment in respect to the material mentioned, meaning the comment should be relevant.

If you were to add a hyper link in your blog comment, then it should offer value and be related to the topic of the blog.

Here’s a good example of how blog commenting should be done.

This is taken from a blog in Product.com blog.

3 key elements of a quality blog comment

Use an Avatar

blog commenting image 3Whenever possible, have a Gravatar or info image embedded every time you do blog commenting.

This will prove that you are a “real-and-alive” living individual and not just a robot or a pigment of some shrewd marketers or black hat ops imagination.

Use your Real Name

blog commenting image 4When commenting on a blog, there’s an option to either use your name or to stay anonymous,

it’s a proven effective practice to use your real name and if you are asked for an email or website in the comment form, add them as well.

Never use a keyword that you are trying to haggle for

This is a clear signal of  spamming. Leave a comment that offers actual value. Likewise, please don’t ever, ever use the comment box to introduce yourself or your brand.

Time and time again we see a lot of comments that take 10-15 seconds to read!  These are obviously just for self-promotion and are geared to get a back link to their brand.

Give real value every time you blog comment and in time you’ll see your connection grow. Why? because people will notice that you know your stuff and this will lead them to seek you out.

That’s all it takes!

Now, can you start commenting on my blogs?

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3 Killer Blogging Tips

Hi everyone!

blogging image 1I think it’s plain to see that blogging has been around the longest time, so one might wonder is there anything else that is new to it?

To answer this, I keyed in a query into Google hoping to find an unturned stone or an unread piece of parchment that will give me an amazing insight into blogging’s  unexplored  territory.

Too bad the result came back Nada – zero. So instead of looking for virgin terra firma, I came up with these cool blogging tips that you can use every so often to make your articles read better, look better and definitely rank better!

3 Killer Blogging Tips

Searcher Friendly Site

blogging image 2Okay you might say “hey this isn’t about writing an actual article?!” Yes, you are correct. But remember the age old adage that “first impression lasts” ?

Having a searcher friendly site will promote a lasting good experience for first-time visitors. Have you considered how your site’s navigation is?

Is your site’s colour scheme renders smoothly to the eyes? Or are you using flashing and totally obnoxious colour scheme?

Write new materials regularly

blogging image 3Your readers will always be looking for fresh content to satisfy their knowledge quest.

Fill their voracious appetite by writing new content regularly.

Posting new content once a week is okay for as long as it is relevant and full of information.

Fresh content plays an integral  part in improving your search engine results ranking – this according to recent developments in Google+ local places

Site content hierarchy

web marketing contentAlthough some blogging platforms offer static first page option, still, I would recommend structuring your site’s content like this – the freshest content should always be on the first page.

And since we are on the topic of blog structure, it does not hurt to use suitable and uniform font type when writing your articles.

Also try to write your blogs using not fewer than 300 but not more than 600 words always. You don’t want to bore your readers to death by writing a novel but you don’t want to write too short and skip out a large amount of details in the process.

Blogging is a great way to express yourself. It is also be a proven way to make money. Whatever the reason you have for blogging , it is here to stay.

So if you want to take full advantage of the medium or if you are already on your way to establishing a name and a brand, it always pays to be abreast with the latest in the blogosphere!  See you next article!

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5 Most Effective Email Campaign Tips

Hi everyone!

email campaign image1One major facet of conducting everyday business whether online or offline is correspondence. Emails necessitate daily exchange with those involved with the business.

Emails have the ability to engage, excite, inform and inspire the reader. It can even move the recipient to take action.

Starting an effective email campaign is achievable if you take time to read today’s timely topic. Remember, the email is always the first contact point from you to your prospective clients. Use it well and the rewards will be great, bungle it and you can kiss your prospect goodbye.

5 Tips to an Effective Email campaign

Create an interesting and action-oriented email subject

email campaign image 2Keep in mind that the e-mail topic in your letter is the initial thing the audience will read.

A bad topic could get your e-mails lump in the spam folder, not opened, or get people to remove their name from your list.

So make it unforgettable and something exciting that would motivate someone to actually read it

Use eye-catching graphics

email campaign image 3So your eye-catching topic line attracted a prospective lead to open the email.

Do not lose this sale by boring or unrelated graphics. Written text is of course, very important. But text heavy e-mails, with no graphics usually yell “boring.”

 People want thoughts of details set in an eye-catching background.

Try using summary sentences with useful and exciting details to make your e-mails more scan able. That way your prospective customer can quickly spot what you are providing and help make up their mind if they want to continue to patronize your solution.

Spam Free

email campaign image 4Some primary rules: Don’t lie. Your email’s form and subject line must be precise.

And it is crucial you do not use spam-linked terms in the subject line.

Don’t use “free” or use a lot of exclamation points. Junk filters are designed to recognize these terms and your clients won’t like it either.

Be sincere about who you are and try to provide something of value.

Don’t forget your call-to-action (CTA)

call to action imageAn effective publication provides a proactive approach like a specific or appropriate offer or a link to some useful information.

Call to action stimulates interest in your products or services. They also allow for you to have a built-in purpose for delivering the email.

Always choose the best time when sending

timeIt’s Thursday morning and the common working individual has just reached their job. They turn on their pc and there bursts  50 new messages.

Chances are if you have sent an e-mail campaign over the end of the week it will be deleted on Thursday.

The situation is the same for Saturday mid-day. Individuals are getting antsy for the end of the week and aren’t really going to be thrilled about your business’ newsletter, or probably won’t even be around to study it. The best times are Wednesday and Wed mid-morning or mid-afternoon.

There you go folks, hope you give this tip a great deal of consideration when launching your email campaign. It might spell the difference between a sale and a lost connection.

If you think this article is helpful, you can click the like icon, or leave a comment below.

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5 Steps to a successful Pay-per-Click Marketing Campaign

Hi everyone!

PPC marketing campaign image 1One immensely popular way of attracting focused visitors to your web site and converting them into buyers is by using a method known as Pay per Click (PPC) campaign.

PPC works when an advertiser only makes payment on all his ads on line when a visitor actually clicks on that particular ad to view the website or visit the landing page.

Sounds easy enough right?  So how do you start a successful PPC campaign?

What this short video to learn more:

5 PPC Campaign Tips

Determine your Goals

PPC campaign image 2It pays (no pun intended) to know exactly what your goal is.

Determine early on (probably before you launch your PPC campaign) what you want to achieve.

Are you after new subscriber or increase the number of existing ones? Increase your sales? Create brand awareness?

These are all important factors in formulating your PPC campaign.

Define a Budget

PPC marketing campaign image 3As an advertiser, knowing how far your budget will take you makes a big difference in conducting a highly successful PPC campaign.

So get that note and pencil down and calculate how much you are willing to spend to get your ads across a multitude of online audience.

Prepare your Keyword List

PPC marketing campaign image 4Another key factor in determining the success of your PPC campaign rests in choosing the right keyword(s).

By learning to filter the best keywords available (budget-relative), you can pinpoint which ones provide the best description of your product or solution.

You can use some free on line apps to make your search a lot faster and easier. You can use Google Keyword Planner to get keyword ideas.

Compose a Killer Headline

Driving a successful PPC campaign is not all about keywords, yeah sure they DO play a major part, but it’s also prudent to compose a killer headline every time. Catchy headlines will help seal the deal more often than not.

Where’s the landing page dude?

lead gen page imageCreate catchy and easy to navigate landing page with matching call to action.

This is important mainly because this is where you convert those PPC campaign into real time sales!

This is where the money is.

Choosing a PPC program as a means to promote your brand is a legit way of funnelling sales into the business.

I suggest you give it a good thought, determine how much and how long you want your PPC campaign to run.

In the end it will prove to be a great decision! See you next time!

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