One way to properly increase brand awareness, create additional inbound links and drive traffic to your site is through blog commenting.
If executed correctly, blog commenting can generate favourable results for you. (Especially when you do the commenting on authority sites.)
In my ongoing effort to increase your marketing awareness, I’ve listed down some basic blog commenting do’s and don’ts.
Here’s my take and hope you can learn a thing or two from it. Read on!
Blog Commenting Etiquettes
Some shrewd on-line marketers will always grab the opportunity to comment on a blog site because they want to add their own link (usually their site or solution) in the comment that they are posting.
Can You Post Comments with Links?
Is this an acceptable method when doing blog commenting?
One main reason as to why marketers would want to leave a comment with a hyper link in it is because they want to generate a back link.
This back link usually leads to their site or sometimes even to a landing page.
While this practice can be frowned upon, still if approved by the blog site administrator, it’s an excellent way to get a lot of views for your brand.
While there is a lot of value to be enjoyed whenever a blog comment with a hyper link is approved by a high authority site, still it’s inappropriate especially if it’s a “link-bait and switch” type strategy.
Let’s not forget that blog commenting is all about giving your personal or professional take on the subject at hand.
It’s a proven practice that you should leave a comment in respect to the material mentioned, meaning the comment should be relevant.
If you were to add a hyper link in your blog comment, then it should offer value and be related to the topic of the blog.
Here’s a good example of how blog commenting should be done.
This is taken from a blog in Product.com blog.
3 key elements of a quality blog comment
Use an Avatar
Whenever possible, have a Gravatar or info image embedded every time you do blog commenting.
This will prove that you are a “real-and-alive” living individual and not just a robot or a pigment of some shrewd marketers or black hat ops imagination.
Use your Real Name
When commenting on a blog, there’s an option to either use your name or to stay anonymous,
it’s a proven effective practice to use your real name and if you are asked for an email or website in the comment form, add them as well.
Never use a keyword that you are trying to haggle for
This is a clear signal of spamming. Leave a comment that offers actual value. Likewise, please don’t ever, ever use the comment box to introduce yourself or your brand.
Time and time again we see a lot of comments that take 10-15 seconds to read! These are obviously just for self-promotion and are geared to get a back link to their brand.
Give real value every time you blog comment and in time you’ll see your connection grow. Why? because people will notice that you know your stuff and this will lead them to seek you out.
That’s all it takes!
Now, can you start commenting on my blogs?
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