One immensely popular way of attracting focused visitors to your web site and converting them into buyers is by using a method known as Pay per Click (PPC) campaign.
PPC works when an advertiser only makes payment on all his ads on line when a visitor actually clicks on that particular ad to view the website or visit the landing page.
Sounds easy enough right? So how do you start a successful PPC campaign?
What this short video to learn more:
5 PPC Campaign Tips
Determine your Goals
It pays (no pun intended) to know exactly what your goal is.
Determine early on (probably before you launch your PPC campaign) what you want to achieve.
Are you after new subscriber or increase the number of existing ones? Increase your sales? Create brand awareness?
These are all important factors in formulating your PPC campaign.
Define a Budget
As an advertiser, knowing how far your budget will take you makes a big difference in conducting a highly successful PPC campaign.
So get that note and pencil down and calculate how much you are willing to spend to get your ads across a multitude of online audience.
Prepare your Keyword List
Another key factor in determining the success of your PPC campaign rests in choosing the right keyword(s).
By learning to filter the best keywords available (budget-relative), you can pinpoint which ones provide the best description of your product or solution.
You can use some free on line apps to make your search a lot faster and easier. You can use Google Keyword Planner to get keyword ideas.
Compose a Killer Headline
Driving a successful PPC campaign is not all about keywords, yeah sure they DO play a major part, but it’s also prudent to compose a killer headline every time. Catchy headlines will help seal the deal more often than not.
Where’s the landing page dude?
Create catchy and easy to navigate landing page with matching call to action.
This is important mainly because this is where you convert those PPC campaign into real time sales!
This is where the money is.
Choosing a PPC program as a means to promote your brand is a legit way of funnelling sales into the business.
I suggest you give it a good thought, determine how much and how long you want your PPC campaign to run.
In the end it will prove to be a great decision! See you next time!
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