Tag Archives: ppc

5 Steps to a successful Pay-per-Click Marketing Campaign

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Hi everyone!

PPC marketing campaign image 1One immensely popular way of attracting focused visitors to your web site and converting them into buyers is by using a method known as Pay per Click (PPC) campaign.

PPC works when an advertiser only makes payment on all his ads on line when a visitor actually clicks on that particular ad to view the website or visit the landing page.

Sounds easy enough right?  So how do you start a successful PPC campaign?

What this short video to learn more:

5 PPC Campaign Tips

Determine your Goals

PPC campaign image 2It pays (no pun intended) to know exactly what your goal is.

Determine early on (probably before you launch your PPC campaign) what you want to achieve.

Are you after new subscriber or increase the number of existing ones? Increase your sales? Create brand awareness?

These are all important factors in formulating your PPC campaign.

Define a Budget

PPC marketing campaign image 3As an advertiser, knowing how far your budget will take you makes a big difference in conducting a highly successful PPC campaign.

So get that note and pencil down and calculate how much you are willing to spend to get your ads across a multitude of online audience.

Prepare your Keyword List

PPC marketing campaign image 4Another key factor in determining the success of your PPC campaign rests in choosing the right keyword(s).

By learning to filter the best keywords available (budget-relative), you can pinpoint which ones provide the best description of your product or solution.

You can use some free on line apps to make your search a lot faster and easier. You can use Google Keyword Planner to get keyword ideas.

Compose a Killer Headline

Driving a successful PPC campaign is not all about keywords, yeah sure they DO play a major part, but it’s also prudent to compose a killer headline every time. Catchy headlines will help seal the deal more often than not.

Where’s the landing page dude?

lead gen page imageCreate catchy and easy to navigate landing page with matching call to action.

This is important mainly because this is where you convert those PPC campaign into real time sales!

This is where the money is.

Choosing a PPC program as a means to promote your brand is a legit way of funnelling sales into the business.

I suggest you give it a good thought, determine how much and how long you want your PPC campaign to run.

In the end it will prove to be a great decision! See you next time!

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Should you use Paid Search Marketing?

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Hi everyone!

Nowadays, if you are not promoting your business on-line, chances are, you’ll be left struggling in the dark and very, very far from the competition. The internet has become a go-to place if you want to quickly find answers to almost everything and everything.

paid search marketingConsumers flock on-line looking to find information, solution and ultimately come off buying once satisfied with their query.

So you ask me, what has paid search marketing to do in the equation?

To which I say “everything!”

“Paid Search Marketing (also known as Pay Per Click marketing, PPC marketing, Cost Per Click marketing, or Sponsored Advertising) is one of the best ways to help a business get consistent traffic from relevant search results and other websites”.- Business Marketing Blog

Simply put, you employ paid search marketing strategies to leverage your brand over others in the same niche as you are.

Paid Search Marketing can definitely help you move your products off the inventory list and into the sales report!

I’ve listed 4 top reasons on why you should use paid search marketing to drive your promotional campaign.

Top 4 Reasons to Use Paid Search Marketing

Exposure on the first page of the top 3 search engines

paid search marketing image 2Using pay-per-click marketing (PPC) will result in seeing your brand listed in the top 5 search engine results page of Google, Yahoo and Bing.

How is this possible you might ask?

PPC is the fastest technique to get an ad for your brand to show in the top 5 results on these 3 major search engines because you are paying for it.

Targeted Ads

paid search marketing image 3Unlike natural results which can’t be manipulated any more unless you tinker with the whole webpage and boy that is not an easy and a recommended thing to do.

Paid search on the other hand can enable your ads to be changed, edited, tested, optimized and tracked for maximum effectiveness.

This is an absolute advantage for marketers as it enables them to understand which perfect matching of ad text and key phrases that will work best for that specific campaign!

Immediate Traffic

traffic image 1Setting up a pay-per-click campaign in any of the major search engines usually requires a short amount of time under 30 minutes to be precise – if you know your way around it.

This means marketers can put up their PPC campaign for their products, activate it and expect to find result (first page) in almost under an hour or even less. The cool thing about this is that even a relatively new comer with a new website can expect positive results right away.

Relevance

PPC imageConducting searches usually anchor on finding the nearest and most relevant result for that specific keyword.

Using paid search marketing allows for fine-tuning your efforts to tailor-suit specific result. This creates a positive user experience for the end-user.

Likewise, Google’s changing algorithms result in its ability to determine the most relevant result there is!

This produces a positive outcome for the marketer using PPC to drive his campaign.

If you haven’t started using paid search marketing then you should probably give it a spin. There is a lot of easy YouTube tutorial on how to properly conduct paid search marketing. Here is one:

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