Tag Archives: email campaign

3 Coming Attractions in Online Marketing this 2016

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Hi everyone!

Happy New Year!

Online marketing this 2016 will surely incorporated new ideas and techniques to bring freshness to its already bloated market.

After much scrutiny and research, here’s very short list of what will hopefully make it big this New Year!

Read on:

Online Marketing in 2016

Bigger role of Smart TV for online search

With the latest technology being incorporated into our smart TVs, the traditional role of the television is quickly evolving by leaps and bounds.

online marketing image 1Gone are the days that the sole purpose of the TV is to bring the daily news and the usual TV programming,

today’s smart TVs are more than that. You can plug a flash drive to play your favorite selection of downloaded music, or watch saved movies with it!

But much more to that is that today’s smart TVs are also capable of being connected online. This enables them to do a myriad of tasks usually reserved to the desktop.

Today’s smart TVs are being used to do searches on Youtube, browse Facebook, Instagram and all your social media networking platforms.

But what I think would hit it big this year is that smart TVs will actually play a bigger role doing online marketing searches.

This is not a novelty thing, but a more convenient, quicker avenue for searchers to accomplish. What also makes the smart TV a better choice is that the screen is quite frankly way bigger than your average “big screen” computer monitor.

Mobile Email

mobileAnother thing that will greatly impact online marketing this year is that more and more people are going to open their emails using their smart mobile devices.

As the handy mobile device is now as indispensable as the can opener a couple of decades back, online marketers will be force to adapt to this growing handy tool.

What this means is that email campaigns will now be tweaked to make them readable and formatted to suit mobile devices better.

Content Marketing

contentContent marketing will still out-stat all other forms of online marketing out there by a big margin.

Searchers will continue to go after information laden content as a means to be informed and entertained.

But aside from using the traditional text laden format, marketers will start to incorporated 3D animations and virtual reality to make content marketing more exciting, more interactive and more informative at the same time!

So there you go, my fearless prediction as to what will definitely make it big this 2016 in online marketing!

5 Most Effective Email Campaign Tips

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Hi everyone!

email campaign image1One major facet of conducting everyday business whether online or offline is correspondence. Emails necessitate daily exchange with those involved with the business.

Emails have the ability to engage, excite, inform and inspire the reader. It can even move the recipient to take action.

Starting an effective email campaign is achievable if you take time to read today’s timely topic. Remember, the email is always the first contact point from you to your prospective clients. Use it well and the rewards will be great, bungle it and you can kiss your prospect goodbye.

5 Tips to an Effective Email campaign

Create an interesting and action-oriented email subject

email campaign image 2Keep in mind that the e-mail topic in your letter is the initial thing the audience will read.

A bad topic could get your e-mails lump in the spam folder, not opened, or get people to remove their name from your list.

So make it unforgettable and something exciting that would motivate someone to actually read it

Use eye-catching graphics

email campaign image 3So your eye-catching topic line attracted a prospective lead to open the email.

Do not lose this sale by boring or unrelated graphics. Written text is of course, very important. But text heavy e-mails, with no graphics usually yell “boring.”

 People want thoughts of details set in an eye-catching background.

Try using summary sentences with useful and exciting details to make your e-mails more scan able. That way your prospective customer can quickly spot what you are providing and help make up their mind if they want to continue to patronize your solution.

Spam Free

email campaign image 4Some primary rules: Don’t lie. Your email’s form and subject line must be precise.

And it is crucial you do not use spam-linked terms in the subject line.

Don’t use “free” or use a lot of exclamation points. Junk filters are designed to recognize these terms and your clients won’t like it either.

Be sincere about who you are and try to provide something of value.

Don’t forget your call-to-action (CTA)

call to action imageAn effective publication provides a proactive approach like a specific or appropriate offer or a link to some useful information.

Call to action stimulates interest in your products or services. They also allow for you to have a built-in purpose for delivering the email.

Always choose the best time when sending

timeIt’s Thursday morning and the common working individual has just reached their job. They turn on their pc and there bursts  50 new messages.

Chances are if you have sent an e-mail campaign over the end of the week it will be deleted on Thursday.

The situation is the same for Saturday mid-day. Individuals are getting antsy for the end of the week and aren’t really going to be thrilled about your business’ newsletter, or probably won’t even be around to study it. The best times are Wednesday and Wed mid-morning or mid-afternoon.

There you go folks, hope you give this tip a great deal of consideration when launching your email campaign. It might spell the difference between a sale and a lost connection.

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