Tag Archives: work from home

Inbound Marketing is in!

Hey everyone!

If you’re wondering what’s the in thing with regards to internet marketing, well, this is it – Inbound Marketing!

Inbound marketing is the process of earning a person’s interest as opposed to buying it.

This involves writing relevant contents,using effective social media campaigns, webinars/podcasts, SEO approaches and white papers which saves you a lot of cash in the process as compared to outbound marketing.

Inbound marketing seeks to inform, educated and sometimes even entertain. Its actually a noninvasive approach wherein people are actually drawn to your brand and converts them into lasting customers – sort of like what attraction marketing is, but waaayyy better as other platforms and applications are integrated in the process.

How many times have you left unopened emails? Or perhaps included your telephone number in the DO NOT CALL LIST? or perhaps even unsubscribe from an email? I bet you even skipped A LOT of TV and Youtube ads?

Outbound marketing is quickly losing its charm! People are getting sick and tired being bombarded left and right with irrelevant products and services.

Inbound Marketing

One key point to always remember is that you have to develop a positive connection with the consumer. This will likely make him engage and may even buy from you.

With outbound marketing, what happens is that the consumer feels intruded every time you market your brand. This is really prevalent on Youtube. (There’s that 5 second countdown on the bottom right hand side of the screen.)

This simply doesn’t help. NOT A BIT. I bet you click that ad off after the 5 seconds countdown is over right? See what I mean.

Inbound marketing entices your consumer to come looking for you. You don’t seek them out. They come to you. This happens with continuous production of great and relevant contents that provide much needed value.

Inbound marketing is a multi channel approach because it gets to where the people are and the channel where they want to interact with you. These channels can be through keyword search, blogs, social media and others.

If you are tired of putting out cash on your cold calling technique or even promo ads, why not try using the Inbound Marketing approach?

Effective Blogging Secrets Revealed!

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Hi everyone!

“Blogging is a conversation, not a code.” – Mike Butcher.

I believe this is true. There should be a connection. Sadly, a lot of bloggers ignore this crucial key point! All they want is to let out their opinion and blabber without really connecting with their readers.

An effective communication contains two key components – speaker and the listener. The same holds true in the “blogsphere.” Unless the speaker (blogger) can effectively convey his idea, then there’s what we call a failure of communication.

Imagine this, you are the blogger, how will you cook up a blog that will perk the interest of your readers? Give that thought some precious seconds to sink in. If still unsure, let me offer these tips:

Blogging Tips

Compose Head Turning Headlines

Your headline is your readers first contact point with you. How well you craft this will determine
if you’ll turn a prospect into a follower. Always right a compelling one. Usually readers only want to know what they can get from you. Address that properly and you’ll get their attention. Make sense? Read on.

Start with a Strong First Statement

A strong opening statement will definitely add to the effectiveness of your blog, no doubt about it, so it’s pertinent that you take some considerable amount of time thinking of a killer statement. Take this approach along with your compelling headline as a one-two punch combination.

Readers can’t resist this approach. It’s the lure and the bait.

Learn how you can draw up a compelling headline and then boost it up further by giving it a killer opening statement. This can take a while, but with constant practice, you’ll get it eventually.

Use Powerful Words

According to the modern English language, words are not created equal. Some are more powerful than the others. Use these words to your advantage. Sprinkle your article with these powerful words. Some example are – you, free, new, because and instantly. Have you used these words lately in your posts?

Nothing beats a killer sentence!

“Sentences are the engines of creativity. “– Demian Farnworth. Nothing is truer than that fact. Take this sentence for example “The quick brown fox jumps over the lazy dog.” See how instantly it painted a scene in your head? Killer sentence evokes emotion. It also creates an image in your mind. Lastly, always address the 5W’s, who, what, where, when and why. In short, be factual too!

Be Authentic

You are a unique creature. You have your way of structuring sentences that instantly inform readers that it’s you that they’re reading. Use this uniqueness to your advantage.

You see, the problem with today’s budding bloggers is that they want to be the next big Matt Marshall or any of those big name bloggers.

While it can help to have someone to look up to and imitate, in the long run you need to discover who you are.

There you have it folks, start incorporating these fine tips now and tell me how it turns out. You can leave a comment below!

Join me and let’s make money now!

Timely Blogging Tips

1 Reply

Hi there!

Blogging can sometimes be cumbersome, especially at some point when you run out of steam, which eventually you will. Trust me, it will happen, even to the best of them. So what will you blog about when this occurs?

Do you have any contingency plan?

It always pays to have a backup plan ready for any eventualities, and running out of ideas is something that you really need to watch out for.

Here are some fresh ideas you can pick upon and incorporate in your blogging approach.

Blogging Tips

Blog about News Events

Being a business owner entails that you be abreast with the latest news and trends about the industry. You can put this advantage to good use by blogging about what is upcoming and new.

This gives you the opportunity to be a resource person and you can even give your insight about the news event to your readers.

Keep a Keen Sight on Google Trends and Twitter

Observe what leaders in the industry are referring to or that have a huge number of interest and write about that (knowing that if it’s an appropriate subject like the World Cup, your material won’t possibly rank or likely ever be seen before the attention drops).

Volume wise, you’ll be blogging to entice guests and in case of authorities chatting, you’ll likely be blogging mainly for links so it will have to be more reliable.

Write about changes in the industry, product and services launches, etc.

For example, while an upgrade to Google Chrome may not straightly affect our approach to SEO, it’s relevant by its effect on our website visitors, so it is definitely a topic worth blogging about.

While this might sound a bit cloudy and uncertain, every upgrade that chrome does will definitely have an effect on our approach to online marketing or even to SEO at times. (Algorithms anyone?)

Product and services launches are great topics to blog about, even if these are from your competitors, why? It will absolutely give you the advantage of knowing where your position is as with regards to your competitors.

Blogging about this topic will give your readers insight about (clears throat) how well you can address the competition without sounding all sour and insecure about the whole thing, which if done properly, I believe will result in better audience confidence in you!

There you go, I hope you can incorporate this tip in your blogging approach.

Tell me what you think? You can leave a comment below.

If you want to learn more, ask me now.

Unbeatable Online Marketing Strategies

3 Replies

Hi there!

If you’re like most internet marketers, you want to be always in the loop regarding the newest and trendiest online marketing strategies.

It’s easy to understand why, the online community, most especially those who do their shopping online have become more finicky over the years, thus affecting the way online marketers do their marketing strategies.

In my ongoing effort help provide what I do believe (based on extensive personal experiences) as the best and most effective marketing strategies, I’ve compiled a list just for you.

Supreme Marketing Strategies

Get into Social Media Marketing

Who doesn’t own a Facebook account these days? Or a Twitter? Or a Pinterest perhaps? Let’s face it, the influence of social media on our society and life in general has become undeniable.

We look to Facebook for the newest trends or happenings. The same holds true for the rest of these social media networking sites.

So if you want to be on the forefront of things and have your site up there, visible and attracting traffic, better make use of these platforms now and spread the word out about your item or product.

Don’t Neglect Content Marketing

Companies nowadays establish authority and gain the trust of a lot of consumers by continuing to develop and strengthen the value of their content through a variety of programs.

This generally includes appropriate information about the market that provides understanding or enjoyment to any viewers. Doing so allows a company to continuously build relationship with its market and create a faithful following.

Watch out for Image-Centric Content

If you are a keen observer, you might just have noticed the trend on posting more images (photos) on blog posts and social media sites. In fact, there’s a site that’s solely dedicated to just posting images on the web (Instagram anyone?)

On blog posts? The average images should be around 3-4 for articles with 400-500 words in it. The reason? Easy, it’s a little bit boring just reading plain text in an article. The images serves as breakers and breathers and spice up the overall look of the content.

If you can keep these marketing strategies in every posts and articles you put out, I bet you’ll have a definite success!

Tell me what you think? You can leave a comment below.

For more information, just contact me.

Easy Residual Income Ideas for You

1 Reply

Hi there!

If you’re wondering how to build residual income with zero startup capital, this is for you. There are sources of residual income that don’t require any startup capital at all, all you need is time and a lot of creativity.

Here are some ideas for you.

Residual Income Ideas

Sending Tweets

You might be wondering how tweeting can produce residual income. Well, you can generate some re-occurring earnings from your Twitter posts. For this to work well you’ll need a Twitter account with a lot of involved followers.

There are organizations out there that will pay you to sponsor a twit update to all of your followers. There are even services that will publish the tweets if given the power to do so.

Writing Content

Can you put together a write-up that provides a concept that’s useful to your readers? Consider writing for other websites.

There are some websites that will pay you an advance fee as well as give you the chance of some residual income from the continuous page views that your article produces.

Content is often one of the first re-occurring earnings concepts tried by those just getting their feet wet in making additional money using your laptop or computer.

Blogging

Looking for something a little more versatile, why not try composing your own blog content. This is probably one of the most convenient residual income ideas to begin with.

You can get started for 100 % free on websites like Blogger and Word Press.

Some of them like Blogger even have marketing possibilities designed right into the system. It’s simple, as simple as clicking a few buttons. Keep in mind though, that developing an audience base or following is what will help you earn and sometimes this needs time.

Taking photos

Nowadays having a camera is very common, even if it’s the one on their cellphone. Did you know you can take images and publish them on websites on the market? Some will let you just publish the image and pay you for web page comments when individuals come to see your work.

Online Marketing

There are thousands of different methods to do this. I’ve seen marketing websites that are designed toward a particular item classification with affiliated links to the provider.

One of the most well-known methods individuals started as an online marketer is to be a part of Amazon’s affiliate system.

You can choose the items right off of Amazon’s site and they make a link and some system code for you to duplicate in your web page.

Starting is simple, but like writing a blog, making a system of individuals that want to come to see what you have to provide is where the work is. Once you get there you can generate some of that residual income.

Do you want to start building residual income now?

Join us!

Do you have Recurring Income?

1 Reply

Hi there!

Let me get this question out right away “do you have recurring income?” if the answer is “yes”, good for you, definitely you are experiencing the benefits and advantages of having one.

However if “no” is the answer, well now is the time to start one. Recurring income is defined as an earning that keeps coming at a regular interval even after the work has been long gone. It also does not need your immediate participation.

Some types of recurring income you may be acquainted with consist of having property, royalties on a creative or innovative work, and multilevel marketing.

If you want to earn more, work less, and have a reasonable pension, you’re going to have to begin developing earnings sources that do not need your immediate participation.

Whether you’re just setting up your business, or you’ve been working at it for a while, the earlier you begin considering how you are going to move your company structure to make more recurring income, the earlier you can accomplish personal and financial independence.

Let’s look at two primary types of recurring income, and a third type of earnings that, while officially not recurring, is a key way of making more and working less.

Types of Recurring Income

Residual Income

Residual earnings is income that happens eventually from work done once. Some illustrations include:

An insurance broker who gets percentage every year when a client renews his policy.
A network marketer or multilevel marketing rep’s earnings from her immediate customers when they reorder product every month.
An aerobic exercise trainer who produces an exercise video and offers it at the fitness center where she teaches.

Leverage Income

Leverage earnings controls the work of other individuals to make earnings for you. Some illustrations of leveraged earnings include:

An e-book writer promoting her e-book through associates who enhance the product
A system professional who develops a system and gets income on the product sales made by individuals in his down line.
A contractor who makes a benefit edge on the work done by sub-contractors
Franchising your business to other business owners (the best leverage income)

Active Leverage Income

This is a phrase I use to explain earnings that needs your immediate contribution, but that you can earn more cash by having more individuals engaged. This usually includes a one-time occasion, such as:

A seminar or class
A convention or conference
Concerts and dancing recitals
Raves and other parties

Now is the time to think about how to implement this in your business. Can you create an item that individuals will buy over and over again? Can you interact with others to offer your product? How could you generate income off the work of others?

The earlier you answer these concerns, the earlier you’ll have economic and individual independence.

If you want to build residual income, join us now!

Finding your Marketing Niche

You have the ability to maximize your promotion budget by targeting your preferred prospects. You’ll know exactly where to advertise. You’ll know where to look to discover blogs and related sites that are catering to your industry. This gives you a place to start.
Your web page can then be optimized for Google so that your specialized industry or marketing niche can locate you.
You are able to fine tune your web page to your specialized marketing niche. You can create your site to guide your viewers and help them discover solutions or items that you provide that are particular to the problems that your specialized industry activities.
A defined marketing niche makes it much easier to create ideas for new items or services that inherently appeal to your particular industry.
You have an upper-hand in establishing yourself as a leader in your industry.

Knowing your marketing niche is very important, it will brand you as a very efficient and a very knowledgeable online marketer.

Try to write down and make a list of your most preferred marketing niche now and start formulating your marketing strategy based on the result, you might be surprise at how the good result is going to be.

For more information, please contact us now.

Sales Pitching Tips

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Hey everyone!

If you were able to catch the sales pitch write up awhile back, let me reinforce that with this article. You might be wondering why the follow up? Sale pitching is crucial as it determines whether you will sell or not.

It’s that simple.

Even if you have a not-so-great product but if you know how to sell it, that makes a world of difference.

So to continue with our sale pitching series, here’s a list of things you will definitely need to consider:

Sale Pitching Tips for the Newbie

Be truthful

In an effort to cinch a sale quickly, we sometimes misconstrue (although not necessarily on purpose) some facts about our products. We will make bold claims and try to move heaven and earth about how wonderful our product is. This not a good and will never be a good sales pitching technique.

It pays to be truthful, remember, we’re aiming for repeat customers too, not just a onetime deal, so be truthful.

Be Informative

If you want your sales pitching technique to be effective, you should inform. Inform about the product, its benefits, advantages, why they should patronize it, and anything that will be useful in shedding light about the product.

Interact with the clients

One pitfall to a successful sales pitching is the lack of eye contact or even poor eye contact. Connecting with your clients through eye contact is crucial. They get to see if you’re sincere or not. You make the connection when you look them in the eye.

Also, it’s a prudent advice to ask any question once a fact or information has been shared with the clients. This immediately erases any doubt that might creep in their minds.

Respectfully address any objections

Fact: There will be objections, no doubt about that; there will always be something to differ and to criticize about your product. Knowing how to successfully address an objection respectfully is a sign of a good sales pitching technique.

Be objective when addressing any objections, remember, it’s not personal.

Good sales pitching technique can be practiced and learned until perfected, but always remember one tiny detail, don’t make it sound like one!

For more information, you can contact us.

How good is your Sales Pitch?

1 Reply

Hey everyone!

Let’s face it, you may already have a great business idea, a great product or even a great service, and you want to share to the world, and you’re wondering how you to go about it.

That’s a legitimate question most of us marketing newbies never thought about, how to do a SALES PITCH that delivers.

Well, fret no more, here’s some timely tips.

Sales Pitching 101

You need to be Prepared

Preparation is a major key in delivering a killer sales pitch. Learn everything about what you have offer to the world. Practice. If you must deliver a speech, compose one. Don’t stammer. Don’t beat around the bush.

If you are composing an article, write a draft and fine tune it until it reads solidly.

Research, research, research

Planning starts from exploring about your prospects, figuring out what they like, the time they are available, the way they like to be contacted and what they don’t like!

Going in thoughtlessly into a product sales contact or approaching a prospect with no idea about who they are is a time-wasting effort which often results in nothing but embarrassment!

Know your Product

Information about your item and the advantages that it gives to the client provides you with complete assurance and display that you really know what you are referring to.

It will help you manage objections successfully and not let the sale just slide away. Ever experienced like you had almost seal the deal and then the client just modified his thoughts at the last moment and the sale was gone?

This can quickly be prevented by managing objections very well and comforting the prospect with strong information but you can’t do this when you are completely confused about your own items or solutions.

Set your goals

Be it talking to or displaying up for a re-arranged conference or go tracking for new customers outside, It is all useless if you have not set your goals for that particular action.

If it is a sales contact, set sufficient time you would like to invest on the contact, who exactly you would like to talk with, why them in particular, what you have to provide and your preferred result.

Your preferred result could be ending the cope over the cellphone, organizing for a conference, getting a current e-mail cope with… whatever it may be, you must write it down and examine whether you obtained your purpose after the contact.

Get to the point

It is excellent to make an informal discussion but overdoing it could hurt the prospect. Saying things like “You look fairly today” or “I like your office” is okay but it does not have to be loaded with anything or done in an obviously unsuitable scenario.

But how do you know whether the prospect will take your informal feedback well or not? – You don’t! The best thing is to be expert and on focus on, don’t beat around the bush.

So there you go, now you have a pattern that you can use in composing your sales pitch.

If you want to know more, contact us now.

How to Write Your Social Media Marketing Plan

2 Replies

Hi there!

Making your very own social media marketing plan entails more than just creating your Facebook or any other social networking site page active online.

Truthfully speaking, you need to really sit down and plan how you are going to go about the whole marketing plan from top to bottom.

You need, early in the process, to identify your target market or focus group, your brand image, and you need to come up with best strategy to connect with these clients as well.

Nowadays with the advent of the internet, being “connected” might actually spell the BIG difference between succeeding or failing in this business.

Social media marketing is about engaging your readers to respond. You do this by creating interesting content that your readers or focus market will find helpful, intriguing (at times), controversial or simply informative.

In my ongoing effort to help you set up your own social media marketing plan, I’ve listed an easy and executable course of action that you can do.

Social Media Marketing Plan

Set up Your Business Website and Blog

It’s of extreme importance that you set up your business website and start filling it with awesome content. This is essentially setting up your brand and image online.

Pay attention to the overall aesthetic or appearance of your site as well as this is a major indicator of “who you are” online. This is a key step in developing a social media marketing plan online.

Create both a Personal and Professional Social Media Pages

Having both a personal as well as a professional social media profile will guarantee that you are not simply a spammer but is a legitimate online entity.

Having a personal profile online through Facebook or other social networking site will connect you with people you know, while having a professional profile will connect you with your target market.

It’s a win-win approach as you can refer people to your professional page and eventually build a long lasting connection that is way beyond just mere business.

Link Your Blogs to Your Social Media Pages

Linking articles or contents of value to your social media pages is actually setting up your social media marketing plan already. But don’t just use links, engage your readers by asking pertinent questions or even by doing an introductory sentence to arouse their interest.

BUT as a word of precaution, don’t turn people off by just posting links that are ALWAYS business related, you should vary the approach by posting interesting or informative links as well that will benefit your readers.

Know your Tribe and Audience

Notice the terms “audience” instead of “customer.” Your audience might simply enjoy your way of writing, and the subjects you choose to talk about.

A tribe – one of the more recent public networking hype terms – is a group of people who discuss identical passions and interests.

Neither your tribe nor your audience might not start out as prospective customers, but they might have buddies who require your solutions.

If, later on, they do need your product or solutions, they will be more likely to turn to someone they know.

Stay connected as I continue to provide helpful info next time!

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Steve Mack – The Sensible Online Marketer

Your Digital Marketing Guide

Tag Archives: work from home

Timely Blogging Tips

Blogging Tips

Blog about News Events

Keep a Keen Sight on Google Trends and Twitter

Write about changes in the industry, product and services launches, etc.

Easy Residual Income Ideas for You

Residual Income Ideas

Sending Tweets

Writing Content

Blogging

Taking photos

Online Marketing

Do you have Recurring Income?

Types of Recurring Income

Residual Income

Leverage Income

Active Leverage Income