Tag Archives: online marketing

5 Elements of a Winning Landing Page

Hi everyone!

landing page imageContinuing on where we left off last time, I jotted down some important features of a landing page to help you create one that is cool and a sure winner – that is if you still haven’t designed
one.

As usual, this is still in my ongoing desire to help you become a better online marketer.

Here it goes:

5 Elements of a Landing Page

USP (Unique Selling Point)

landing page image 2This segment of your landing page contains your main headline, supporting headline, the reinforcement statement and the closing statement.

The Hero Shot

This is the visual representation of your solution. It may come in the form of an image or photo, or much better yet, if you can prepare a short video clip, the better. This is where the synopsis or the gist of your solution is stated in an entertaining fashion.

The Benefits of your Solution

landing pageEnumerating the benefits of your solution is always vital in the creation of your landing page. Of course you want to seal the deal and have your prospects opt in or buy from you.

Presenting them in a bullet form is always a good practice. It’s also an accepted practice to include the details of your solution as well.

Social Proof

If there’s a powerful persuasive concept in your landing page, then it’s this one. Adding testimonials or social proof is another key element that adds a powerful hook to your claim. Adding at least 5 short testimonies from satisfied customers will further add weight on your landing page. It’s also cool if customer’s photos are included in their testimonies.

Call-to-Action (CTA)

 call to action imageAlways aim for a single conversion goal. Focus all your efforts in creating a winning CTA form.

This is where the rubber meets the road.  How you position, design and what it says all plays an important part.

It’s important to articulate what your prospects will be getting once the click. Try to refrain from using “CLICK HERE or SUBMIT.”

Be more specific, try something like “Get your 7-days free trial”.

Creating or designing your landing page is an art in itself, be creative but most importantly, be informative. Don’t forget to lay it out in an easy-to-read manner. It might just be the seal dealer you are hoping for.

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If you find this topic interesting or informative, please don’t forget to click the like button. You can also leave your comment below.

Landing Page 101

Hi everyone!

A landing page forms an integral part of your online marketing site as it is “lands” your visitor
example of landing pagesto where you want them to go next.

Usually this happens when a reader clicks to your online marketing’s call-to-action. The landing page is a standalone page with a single focused objective.

There are two classifications of landing page – the Lead generation and the Click through.

Watch this short video to learn more
https://www.youtube.com/watch?v=OeuS3PnjTH8

Classifications of a Landing Page

Lead Generation Landing Page

The lead generation landing page is used to capture vital information about your visitor like his lead gen page imagename, contact details and email address.

This piece of information is needed to further continue the communication through emails.

Oftentimes, once the permission (via filling out the lead generation form) is given to proceed, the “lead” or prospect is convinced to convert into a customer by offering him “x-deals” and freebies. These are addition hooks that the online marketer can employ to seal the deal.

Some of these freebies include:

  • Webinar registration
  • Discount coupon/voucher
  • Free trial
  • A physical gift (via direct mail)
  • Notification of a future product launch
  • Consultation for professional services
  • Contest entry

The Click Through

click through image The conduit between your marketing ad and it’s final destination.

The click through landing page’s main objective is to successfully convince potential customers to click through another page, which usually is the CTA or call-to-action.

Typically, the click through page should land on the shopping cart or registration page. This is ideal as it forms an essential part of your sales funnel.

Finally

Structuring these two important pages is crucial, the message should be cut out in an obvious fashion. The page should also be laid out in a way that will maximum readability.

There are elements that make up a good landing page, may it be the Lead gen or Click through, but always remember this valuable saying ” NEVER START A  MARKETING CAMPAIGN WITHOUT A DEDICATED LANDING PAGE”. 

If your marketing website does not have a landing page, then you are missing a lot of possible conversion. Create one now.

If you find this post helpful, please don’t forget to click the like button. You can also share this. If you have any question, suggestion or comment, you can write them down in the comment box provided in this post.

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Press Release 101

Hi there!

prLet’s say you have a brand that has started to advertise on amazon and you want to get the word out as fast as you can to as many individuals as possible, what do you do?

Issue an online press release of course.

Top Reasons to Issue a Press Release

  • Press release works because it helps you garner that much needed publicity that goes with the launching of a new or not so new product to a targeted niche or focused audience.
  • amazonA press release also offers fast publication, usually a day after the initial issuance. A press release also holds a high ranking in Google News, Yahoo News, MSN News, and other major search engine for targeted related search items.
  • The coverage is also far and wide with hundreds of relevant sites with distribution through Rich Site Summary (RSS) services.
  • High visibility when published on your site.
  • Wide distribution to dedicated people like journalists, researches and most importantly, consumers.
  • Your brand increases its awareness to both existing and new clients.
  • Online Press release tools also offer tracking capabilities.

msnA keyword rich and SEO approved press release effectively launches your brand online through various channels.

You can also track the result quite quickly and see how many individuals or organizations were able to receive your press release.

A press release also contains link/s and images of your product, so contrary to what you may have in mind, it’s not all text that’s in there.

There are a lot of press release tools online that can cater to your specific needs. These press release tools also have their own listings and dedicated channels where to launch your press release.

So if you’re still a bit unsure on what marketing strategy to use while you have a listing in Amazon, issue a press release now. It works!

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7 Common SEO Mistakes Every Web Marketer Should Never Do

Hi everyone!

Let’s face it, Search Engine Optimization (SEO) technique is not EASY for everyone. While some guys may be good at it, most of us newbie marketers are left groping in the dark and biting our nails.

Still in keeping with my ongoing objective of helping you out, I’ve recently updated my list of the MOST common SEO mistakes that newbie marketers often do and how to avoid them.

7 Common SEO Mistakes

Keyword Stuffing

keywordThis refers to unnaturally padding your blogpost with keywords that may or may not be relevant to the subject at hand.

This is unethical and can often lead to your site’s being flagged down and worse –penalized by major search engines!

Being Spammy

spammyAgain, loading your blogpost with keywords but with little content to back it up is like shooting an arrow to the moon.

It’s unrealistic and will get you nowhere.You need to be smart with the use of keywords even if they’re on-topic.

There should be enough word count to make it really count. One word of advice though, be sure that it reads smart and loaded with real info. Word count alone will not cut it as well.

Focusing on Keyword Density

densityIf you’ll notice, there’s already a recurring theme here – the use of keywords. While keywords are really essential it’s not smart to overuse them.

Keyword density refers to the number of times a specific keyword is repeated or appears in a blog post. Don’t aim for a certain number density anymore like what was acceptable a couple of years back.

The search engines are evolving in an effort to weed out the phonies. It is outdated and doesn’t work anymore.

Spamdexing

dexingSpamdexing involves repeating an unrelated phrase or phrases in an effort to trick the search engines.

Well guess what, search engines nowadays have a better way of detecting whether or not the content of a blogpost is relevant to the search term or not.

Beware, the moderators will be inclined to remove you from the search engines when they discover that you are actually spamdexing.

Link-bait-and-switching

linkLink-bait-and-switching is a technique whereby a link is added to a word and that link leads your reader to something totally unrelated. This is also unethical and will cause your readers to mistrust you.

Not being Patient

“Patience is a virtue” so goes the saying. It’s true. Even with this technological advancement, patience still has its rewards. Proper SEO can’t be established overnight. You need to give time to those web CRAWLERS to find your content and establish your online reputation.

Shallow Content

Always write content with value. Search engines have a way of telling whether what you are actually putting out is all fluff and no real value. Your content must have value to back up the keywords you use.

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Empower Network can Turn your $25 into $15 Thousand!

Hey everyone!

How do you turn your $25 into a whopping $15,000?

If you have read the previous post about the Empower Network business opportunity, here’s more on the matter.

But first…

Let’s all face it, just like the rest, you want to make money online right?

en3With a lot of online business opportunities to choose from, it’s not easy to sign up, let alone find one, that can guarantee to produce a considerable amount of income- out from an initial investment of $25. That’s right, just $25.

Right now, at the top of my head, I can’t even name one online business company that has an initial $25 capital outlay, not even one, except for Empower Network, can you?

Empower Network Business Opportunity

Empower Network is making the complicated world of blogging uncomplicated for all of those who want to share their thoughts online. This is actually the main thrust behind Empower Network.

Viral Blogging Platform

en4With just $25, you get to avail of its viral blogging platform that is really a great boost if want your site to be seen online at a much faster rate than the usual route.

This is a great advantage if you have a solution, service or product that you want to blog about and have it viewed by a lot of people online.

Well, blogging is just one way to earn money online, but since you have your sights set on the big one – $15,000, here’s how you can take advantage of the offer.

Network Marketing

empower networkEmpower Network also employs this proven marketing strategy to get the word out on its solution without juicing up too much cash in terms of advertisement and promotion.

Signing to EN’s solution opens up a world of possibility for you to generate money online through blogging – first, then through affiliate marketing.

To spare you a lot of words, the bottom line of this system is that the more people you can get to sign up to EN’s viral blogging platform, the more earnings you will have. (Refer to the video link)

Recurring Income

en2Another cool thing about signing up with EN is the recurring income that comes with its effective system.

Recurring income simply means you are earning a certain amount of money or more without having to work for it over and over again.

How cool is that?

 The Offer

Imagine yourself taking that much long overdue vacation getaway with your loved ones in one of your most desired dream destination.

Florida? Mexico? Europe?

Now with Empower Network that is within your fingertips!

So what are you waiting for?

Sign up at action111.com and level up your lifestyle!

Inbound Marketing is in!

Hey everyone!

If you’re wondering what’s the in thing with regards to internet marketing, well, this is it – Inbound Marketing!

inbound marketingInbound marketing is the process of earning a person’s interest as opposed to buying it.

This involves writing relevant contents,using effective social media campaigns, webinars/podcasts, SEO approaches and white papers which saves you a lot of cash in the process as compared to outbound marketing.

Inbound marketing seeks to inform, educated and sometimes even entertain. Its actually a noninvasive approach wherein people are actually drawn to your brand and converts them into lasting customers –  sort of like what attraction marketing is, but waaayyy better as other platforms and applications are integrated in the process.

How many times have you left unopened emails? Or perhaps included your telephone numberinbound in the DO NOT CALL LIST? or perhaps even unsubscribe from an email? I bet you even skipped A LOT of TV and Youtube ads?

Outbound marketing is quickly losing its charm! People are getting sick and tired being bombarded left and right with irrelevant products and services.

Inbound Marketing

One key point to always remember is that you have to develop a positive connection with the consumer. This will likely make him engage and may even buy from you.

inbound marketing image 2With outbound marketing, what happens is that the consumer feels intruded every time you market your brand. This is really prevalent on Youtube. (There’s that 5 second countdown on the bottom right hand side of the screen.)

This simply doesn’t help. NOT A BIT. I bet you click that ad off after the 5 seconds countdown is over right? See what I mean.

Inbound marketing entices your consumer to come looking for you. You don’t seek them out. They come to you. This happens with continuous production of great and relevant contents that provide much needed value.inbound marketing 3

Inbound marketing is a multi channel approach because it gets to where the people are and the channel where they want to interact with you. These channels can be through keyword search, blogs, social media and others.

If you are tired of putting out cash on your cold calling technique or even promo ads, why not try using the Inbound Marketing approach?

More on this next time, stay tuned!

Effective Blogging Secrets Revealed!

Hi everyone!

“Blogging is a conversation, not a code.” – Mike Butcher.

I believe this is true. There should be a connection. Sadly, a lot of bloggers ignore this crucial key point! All they want is to let out their opinion and blabber without really connecting with their readers.

bloggingAn effective communication contains two key components – speaker and the listener. The same holds true in the “blogsphere.” Unless the speaker (blogger) can effectively convey his idea, then there’s what we call a failure of communication.

Imagine this, you are the blogger, how will you cook up a blog that will perk the interest of your readers? Give that thought some precious seconds to sink in. If still unsure, let me offer these tips:

Blogging Tips

Compose Head Turning Headlinesheadlines

Your headline is your readers first contact point with you. How well you craft this will determine
if you’ll turn a prospect into a follower. Always right a compelling one. Usually readers only want to know what they can get from you. Address that properly and you’ll get their attention. Make sense? Read on.

Start with a Strong First Statement

strongA strong opening statement will definitely add to the effectiveness of your blog, no doubt about it, so it’s pertinent that you take some considerable amount of time thinking of a killer statement. Take this approach along with your compelling headline as a one-two punch combination.

Readers can’t resist this approach. It’s the lure and the bait.

Learn how you can draw up a compelling headline and then boost it up further by giving it a killer opening statement. This can take a while, but with constant practice, you’ll get it eventually.

Use Powerful Words

According to the modern English language, words are not created equal. Some are more powerful than the others. Use these words to your advantage. Sprinkle your article with these powerful words. Some example are – you, free, new, because and instantly. Have you used these words lately in your posts?

Nothing beats a killer sentence!one day

“Sentences are the engines of creativity. “– Demian Farnworth. Nothing is truer than that fact. Take this sentence for example “The quick brown fox jumps over the lazy dog.” See how instantly it painted a scene in your head? Killer sentence evokes emotion. It also creates an image in your mind. Lastly, always address the 5W’s, who, what, where, when and why. In short, be factual too!

Be Authentic

originalYou are a unique creature. You have your way of structuring sentences that instantly inform readers that it’s you that they’re reading. Use this uniqueness to your advantage.

You see, the problem with today’s budding bloggers is that they want to be the next big Matt Marshall or any of those big name bloggers.

While it can help to have someone to look up to and imitate, in the long run you need to discover who you are.

There you have it folks, start incorporating these fine tips now and tell me how it turns out. You can leave a comment below!

Join me and let’s make money now!