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5 Tips on How to Stay Ahead of the Pack

Hi everyone!

competition image 1How can you defend your position in the market whenever consumer spending slows down? How will you be able to stay competitive during those trying times?

Being able to effectively address these important questions will determine how you will survive a down trend or even an economic recession.

In a bid to answer this, I’ve compiled this killer list just for you.

Read on!

Stay Ahead of the Competition with this 5 Tips

Recognize the Competition

competition image 2Being able to know your competitors’ unique selling point (USP) will give you insights on what you need to improve and/or how you can leverage your product as against theirs.

Do a market research or survey to achieve this or if you can just simply compare what you offer as against them, this will give you a first hand information on what you should consider.

Know your Customers

competition image 3Economic conditions such as recession or inflation can drastically affect customers’ market behaviour.

It’s important that you are able to recognize these determinants.

Are your customers after cheaper products? latest products? Flexible service? Extra service?

This entails a bit of market research to be able to come up with an effective solution.

Once you have an idea what these factors are, you can then adjust or revise your marketing strategy to address these.

Leverage your Uniqueness

competition image 4Give your customers good reasons on why they should come to you and not your rivals.

Make sure that your USP is evident and obvious so that they can tell right away what makes you stand out.

Do you offer extra service like free delivery? Does your product comes with something extra? Customers are always after on where they can get the most out of their hard earned cash.

Double your Efforts

competition image 5Spruce up your marketing campaign so that you can reach more people to tell who you are, what you sell and why they should come to you.

This campaign need not be expensive. You just have to reach more people.

You can distribute flyers and leaflets to execute this. You can also use your local community billboard to post your marketing ad.

Tidy up your Image

competition image 6You can also try to move things around if you have a physical store.

You know move a shelf here, there. The rationale behind this is that customers associate “new look” with freshness, invigorating their desire to patronize you all over again.

If you have a website, you can also experiment with different themes and colours.

If you’re handling out business card, take a second look to see what you can improve on. Even a simple colour change can drastically alter customers market behaviour.

There you go, if you have something to add, please free to leave your comment below.

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3 Tips for a SEO Friendly Site

Hi everyone,

SEO friendly image 1I’ll throw this query to you right away, is your site optimized for SEO? A site that is SEO friendly will offer a lot of cool advantages as compared to that which is not.

For one, your site will rank high in the SERP (search engine results page) this results in higher visibility. 3 Tips for a SEO Friendly Site

Higher visibility will mean more chances of your brand getting discovered and seen. This will further result in increased visitors, increased visitors will mean increased leads and increased leads will mean increased sales!

If it’s not then you need to consider the following tips below:

3 SEO Friendly Site Tips

Loaded with useful information

SEO friendly image 2Always provide high quality content on every page of your website, most especially the home page.

This is of highest priority.

When your pages contain high quality contents, they will attract a lot of readers and even entice web master to link to your site.

(Wow can you imagine that? Mr Google web master himself will reference your site!)

“In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”– Web master

Build Links

SEO friendly image 3Links are important parameters for measuring your site’s SEO “friendliness”.  They basically helps Google’s crawlers locate your site and actually gives it greater overall visibility in search engine results.

It’s best to grow natural links. This translates to endless hours of work but will prove valuable in the end.

Links work because they give “weight” or importance to your site. This happens  when readers link to your website or the other way around. Both of the “linkee” and “linker” benefits from the linking.

“Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Only natural links are useful for the indexing and ranking of your site.” – Google Web master

Easy to access site

SEO friendly image 4Check to see if your site contains logical link structure. There should be link in every page that will enable your searcher to reach the next page.

If this sounds unfamiliar to you then hire someone who can explain this in simple terms.

Having an SEO friendly website will spell the difference between your site being discovered and your site  collecting dust.

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