Tag Archives: online marketing tips

3 Reasons Why You Don’t Need Pop-ups

Hi everyone!

pop ups image 1Pop ups can be loosely defined as the boxes that appear after you have spent a few minutes reading a write up on a website.

Call them Opt-in popups or even modals, pop ups are not by themselves a clever marketing strategy, but more like marketing tricks!

They may work for sometime but over the course of time, they are really bad for your brand, your name and even your product.

Here’s the main reasons as to why you don’t need pop ups on your website.

3 Reasons not to use Pop ups

They are Annoying

pop ups image 2Let’s face it, you’re reading an informative post trying to get all the juicy stuff in when a pop up appears in front of you..BAM!

When this happens, instead of rewarding that site with my email address (as prompted by the pop-up), what I do is that I quickly close the tab and go somewhere else on the net.

Granting it’s a marketing trick still it’s a bad one. The Nielsen Group recently posted a write up about a survey they conducted on which is the most hated form of on line marketing technique, the verdict? Pop up tops the list.

They are not mobile-friendly

As smartphones become our daily companion, we get dissatisfied and frustrated with pop-ups. Since the screen of these handheld devices are smaller, the pop-ups are more intrusive and harder to get rid of.

Here’s a pop up on a mobile phone’s screen.

pop up 3

The advertisement occupies the whole screen, effectively blocking the info that I’m after.

And if I can’t get the info that I’m after, then I have to look elsewhere.

A pop-up act as a barrier making the loading of certain mobile website longer.

Pop up implies you are untrustworthy and Cheap

“Using pop-ups makes businesses seem untrustworthy because they’re relying on a cheap trick to gain subscribers.” – Emma Siemasko

pop up image 4It’s better if you can put must-read insights that will convince your readers to sign up for more. If what you give has great value, then people will find a way to stay connected.

You must be asking since pop ups are bad, what can we use instead?

There is a lot of options out there and hopefully will get those out in the open as we roll along, but one alternative that stands out, at least for me right now is the HELLO BAR.

Will discuss that on the next article!

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Are Back Links still relevant in 2015?

Hi everyone!

Its 2015, the turnover rate of technology is astonishingly fast. The same goes for Google’s algorithm. They keep changing and moving them around and with that a lot of proven white hat SEO techniques are also being updated and re calibrated.

blog commenting image 2

links are important

What used to be an accepted SEO practice a while back is not obsolete.

Take keywords for example, used to be the more similar keywords your article contains, the higher your chance of ranking good. Well, tough luck! Not anymore.

The algorithm has change.

This begs the question about back linking, is it still an acceptable SEO practice? Is it still relevant today? Is it still important in 2015?

Let’s find out.

Watch this short video to learn more

As you have seen in the video above, back links will continue to display their relevance in Google’s algorithm in a long time.

So how do you build back links?

Build back-links using these techniques

Directory and Forum Listing

directories and forums backlinksGetting listed in major directories like DMOZ, Yahoo, and others is always a great way to get premium and legit back links.

Of course you need to wait a couple of months for this to commence, still the wait is worth it 100% every time!

Guest blogging

blogOne great way to get quality back links is to do guest blogging. This works because you can get recognized and gain new connections.

Creating and establishing new connections open up the possibility of building back links. So don’t ever overlook the value of guest blogging. It’s a symbiotic relationship after all.

Press Release

press release back linkYou might be thinking I know press release works for product launch but link building?

I know this is not your everyday means to building links but if harnessed properly will surely produce the result that you desire.

How?

Write an awesome press release promoting an important event in your business. This can bring you many visitors and hopefully a good link from a respected site to yours will mean mission accomplished!

So there you go! Hope you can try this tips out! Tell me how it turned out okay?

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How important is your Call to Action statement?

Hi everyone!

Today let’s take a closer look on the importance of using a call to action or most commonly referred to as CTA.

call to action imageBut first, let us define what a CTA is. According to most online marketing articles, a CTA is an image or text prompts that encourages your readers to take a journey or more particularly – a user journey.

A CTA is also an effective element in generating sales leads that is a result of your marketing campaign. Your marketing campaign can include all content, press release, social media updates, email blast and even blog posts.

Having a clear and precise CTA statement usually converts prospective customers into solid sales leads! Now, you might be asking is there an ideal way to construct your CTA? Or should a CTA be always be the same regardless of the product or solution that you are offering?

I’ve written down a few reminders on what you should consider when constructing your CTA statement.

Here it is:

Call to Action Tips

Make it Relevant

call to action image 2Making your CTA relevant to all your readers is not an easy feat – but it is essential if you want them to respond.

You have to take into consideration the level of your reader, a new visitor’s behavior is a lot different from your longtime follower.

Structure your CTA in such a way that it can cater to all types of your site readers.

 Avoid “click here” or “submit” CTA

make money onlineStay away from using the generic “click here” and “submit” buttons.

Remember you want your readers to go on a journey. Use snappy language to encourage them to take that journey with you.

Employ verbs instead of adverbs and images that encourages people to “take action” or “get started”.

Avoid Jargons

In my years of constructing CTAs, I found out that the simplest tend to be the most effective in converting prospects into customers. Avoid using technical and hard-to-understand CTAs as this may turn a lot of people off, much worse, confuse them altogether.

Keep it Short

call to action image 3Keeping your CTA between 100-150 characters is the sweet spot.

As the attention span of most readers today get shorter and shorter due to spamming and the proliferation of crappy content online, it’s wise to go direct to the point.

Give them a snapshot of what they’re getting into and please spare them the run-around.

Constructing an effective CTA might be all that you need to get all the leads you been dreaming of. You can browse other articles that will enable you to learn more.

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Getting your very own Sales Leads the Easy Way

Hey everyone!

One of the most important area that online marketers are faced to address anytime in their fledgling career is the nagging question of how to get sales leads.

sales leadsAcquiring sales leads is the process of building a connection with your readers who can be potential customers in the future.

Big businesses have their marketing department to handle this task since they’re responsible for making all the necessary marketing materials and strategies.

But if you’re just me and the rest of those free-spirited online marketers, then the task falls squarely on your shoulders.

Here are some proven techniques for generating sales leads:

  • Networking
  • Advertising (TV/print/Web)
  • Telemarketing
  • Direct email, fax or e-mail marketing campaigns
  • Web sites and online search engine optimization
  • Buying a sales leads list
  • Paid ads

How to Generate your Sales Leads

Social media

sales leads mediaThis gesture starts with hooking up with your friends, family, former colleagues and current customers via a phone conversation asking them to pitch for your products or services.

These recommendations are also called sales tips.

Local Fair/Product Exhibits

Exhibitions/fairs are always excellent opportunities for doing business-to-business (B2B) marketing. By setting up a table at a local fair, you can get in touch with various audiences in the hope of building a connection. [Source: startupnation ].

Web Marketing

online marketingWeb marketing has become a highly effective way to generate sales leas.

According to Nielsen/NetRatings, from Sept 24-30, 2007, Web viewers visited over 53 billion dollars on online ads.

The ads viewed ranged from financial solutions to cars to travel .

These ads often lead to short reviews that contain contact forms that can be utilized in real-time by online marketers.

Buying a Sales lead

save moneyThe fastest way to set up thousands of prospects is to buy a sales lead’s list.

There is an online directory for businesses supplying thousands of existing leads that a newbie online marketer can get his hands on.

The advantage of this is that you can get access to a large list of names and contact info for a few hundred dollars.

The drawback is that all the names are not qualified leads, meaning they haven’t been scrutinized to see whether or not they’re a legit lead for the marketer’s specific product or services .

There you have it, some of the most effective ways to generate your own sales lead.

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Bit.ly Review

Hi everyone!

If you’re a regular visitor of the wonderful worldwide web, you’d probably notice something like this –http:/bit.ly/domain name.

bitly imageBit.ly has been around as early as 2011 and has proven to be an indispensable tracking tool. Not only that, but it also shortens any URL link into useful “bit size” pieces.

Bit.ly’s increasing capabilities has already made it a household name and a common companion for almost all online marketer and big, big online businesses.

But if have not yet utilize Bit.ly, it’s never too late to add this tool to your arsenal.

Here’s a list of what Bit.ly can do.

List of what Bit.ly can do

It monitors your statistics

bitly image statsThe useful tracking capability of Bit.ly has instantly enamored it to its users.

It can monitor the popularity of your links – up to the point where you can view how many shares, clicks and saves were made for that particular link plus a host of other features as well. This is really very cool!

Own it

bitly images padlockBit.ly has just upped the ante by enabling its users to choose from among its roster of available short links apply called “Bit.ly with Feelings” how they actually “feel” about a certain link.

Technically, this is short link generator with added testosterone.

Users have the options to use the extension “luv.it” for links that they are so fond of.

As well as “loath.es” for links you “hate”- plus a lot more of course. Oh I forgot to add the customization aspect – you can generate your own set of alpha-numeric bit-links by simply clicking the pen tool to enter your text.

Group links Together

linkBit.ly enables users to group together their bit marks by theme into public or private.

Let’s say you have a couple of bit marks for recipes or DIY, you have the option to either save them I a private setting (for your eyes only) or share them with the outside world (public setting).

It is mobile friendly 

Having an application that is mobile friendly is de rigueur nowadays. Bit.ly has an iPhone apps generate short links plus you can even check your stats in real-time. You can even check in to see your groups (bundles) or read articles direct from the apps.

Enables blog linking

doBit.ly has a WordPress plugin that automatically generates a short link for every article that you put out. It even spreads the word faster.

You can also add a sidebar widget to display which are your most popular links or bitmarks.

All in all, I can say that bit.ly is a neat app to integrate into your system. You can check the site yourself @ this link https://bitly.com/.

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4 Easy Tips on How to Drive Traffic to Your Website

Hi everyone!

traffic image 1One of the most important agenda on every online marketer’s list is how to drive traffic to his site.

The internet is loaded with a lot of fun and creative tips and ideas on how to effectively drive traffic to your site.

But one factor that remains constant is to always provide good and fresh content.

This will gradually but surely increase the amount of traffic to your site.

Aside from this, I’ve come up with a simple list that will help you increase web traffic to your site. Read on!

4 Tips for Driving Traffic to Your site

Write content rich articles

internet trafficTo rank better in every major search engines, it’s very important that you write articles that are rich in content.

When your articles rank high, it will certainly get noticed by searchers.

Of course offering contents that your readers are looking for will always drive traffic to your site.

Address a Problem

Searchers are always looking for solutions to their problem. Take advantage of this. When you offer a solution to a popular problem, chances are, these searchers will definitely go to your site, thereby increasing traffic in the process.

Make your Contents Shareable

traffic sharingSharing content is an action that always gets the thumbs up in the world of social media.

Always create content that can be easily shared.

When your contents get shared a lot, you gain recognition. This action always lead to increase website traffic.

Link to Old post in your Site

linkLinking your new article to a related old post in your website is a technique that will keep your audience, both old and new glued to your site longer by discovering your back catalog.

Although this may not seem like it has no direct bearing in driving traffic to your site, the more time people spend in your site, the higher your page ranking is.

The higher your ranking is, the more visible you become online.  Ultimately, increased traffic.

Driving traffic to your site is an organic activity that is bound to happen over a course of time if you will apply these 4 easy tips.

Try it now and tell me how it went!

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5 Elements of a High Converting Video Blog

Hi everyone!

A high converting video blog contains five key elements for its success. Knowing these video blog imageelements is your key to creating a very potent and effective video blog.

Taking off from our last blog, the video blog (which incidentally garnered a lot of views) I’m following it up with what constitute an effective video blog.

Did you know that are five elements that make-up for a very high converting video blog?

Watch this short video to learn more

5 Elements of a Video Blog

Keep it Simple

video blog simpleOne rule of thumb to follow when creating your video blog is to keep it simple. Simple in its presentation.

Although the context maybe complex, keep the presentation very simple. This entails using a “clutter-free” approach. How to achieve this?

Keep the on-screen graphics very minimal, same with pop-ups and to some degree animations.

Also keep it under 5 minutes as the attention-span of most people these days have become relatively shorter.

Use minimal lighting if you’re going to speak in front of the camera. Use a tripod as well to stabilize the camera or any video recording device that you will use.

Keep it Short

short video blogDon’t bore your viewers to death please. If you can present your solution or whatever you want to get across between 2 to 5 minutes will be great!

Now if you need more time to present it properly, then make it a series. This way, you can keep the content simple and short.

Be Up to Date

An effective video blog must employ the latest video techniques, ideas, content and technology. Taking advantage of the available material online will ensure an updated approach to creating a video blog. Moreover, employing the latest in videography will always make your video blog look fresh and cutting-edge.

Inform, Educate, Entertain

The three types of video that are popular online are: informative, educational and entertaining video. Any of these types can stand on its own when employed.

Of course, most often than not, people would always lean on watching entertaining type videos. But not to be outdone, providing informative or educational type videos will do the job just the same.

Keep your audience in mind

video blog audienceMake sure that what you are putting out, in terms of video blogs, will always be directed towards your target niche or audience.

Always use terms that are associated with that particular industry or niche.

Like if you are doing a video blog about playing golf, make sure to know what the words ”par, bogey, hole in one, handicap or eagle” means. This will make your video more believable even if you have never played golf in your life before.

Video blog is always a great way to promote your product or service. Being able to effectively tap into this medium entails using these 5 elements.

Try it now!

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Where’s the Video Blog?

Hi everyone!

video blog imageA video blog creates a lot of advantages for the user and his blog site.

The entertainment factor is highly rated plus there are a lot of creative ways that you can use to get your message across.

Now for those who haven’t used one, you are missing a great deal on your marketing campaign.

If you need further proof and convincing, let me offer these awesome benefits of a video blog.

Benefits of Using Video Blog

Provides Concise and Quick Information

video blog image 2A 2-minute video blog does a lot of wonder for the blogger’s marketing campaign.

This is because people are more likely to watch a video blog as opposed to reading a written one. The reason?

Watching is definitely easier to comprehend than reading.

Being able to keep it under 2 minutes is best because you will not lose the attention of the audience also.

Video blogs generate more shares

video blog sharingAt the moment, the trend for the most shared and most liked content on social networking sites like Facebook is topped by a video followed by an image then content.

Needless to say, a video blog is likely to get shared most of the time compared to an article of the same topic. Just take it from Facebook. A video blog goes viral faster too!

Excellent for Tutorials

video blog teachingMany individuals are visual – meaning they learn faster when they can see what is happening.

This being the case, videos are always a great device to use when teaching or doing a how-to. Moreover,

the viewer has the ability to rewind or pause the video when needed.

You can Generate Income

video blog cashYou can monetize your videos when you post them in YouTube. This happens when ads are placed in the video.

Of course, your video should generate a specified number of views first.

You can make from as little as $0.01 to $2.00 per 1000 hits or views!

If you haven’t utilized the power of a video blog, I urge you to make one now and experience the big difference!

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Landing Page 101

Hi everyone!

A landing page forms an integral part of your online marketing site as it is “lands” your visitor
example of landing pagesto where you want them to go next.

Usually this happens when a reader clicks to your online marketing’s call-to-action. The landing page is a standalone page with a single focused objective.

There are two classifications of landing page – the Lead generation and the Click through.

Watch this short video to learn more
https://www.youtube.com/watch?v=OeuS3PnjTH8

Classifications of a Landing Page

Lead Generation Landing Page

The lead generation landing page is used to capture vital information about your visitor like his lead gen page imagename, contact details and email address.

This piece of information is needed to further continue the communication through emails.

Oftentimes, once the permission (via filling out the lead generation form) is given to proceed, the “lead” or prospect is convinced to convert into a customer by offering him “x-deals” and freebies. These are addition hooks that the online marketer can employ to seal the deal.

Some of these freebies include:

  • Webinar registration
  • Discount coupon/voucher
  • Free trial
  • A physical gift (via direct mail)
  • Notification of a future product launch
  • Consultation for professional services
  • Contest entry

The Click Through

click through image The conduit between your marketing ad and it’s final destination.

The click through landing page’s main objective is to successfully convince potential customers to click through another page, which usually is the CTA or call-to-action.

Typically, the click through page should land on the shopping cart or registration page. This is ideal as it forms an essential part of your sales funnel.

Finally

Structuring these two important pages is crucial, the message should be cut out in an obvious fashion. The page should also be laid out in a way that will maximum readability.

There are elements that make up a good landing page, may it be the Lead gen or Click through, but always remember this valuable saying ” NEVER START A  MARKETING CAMPAIGN WITHOUT A DEDICATED LANDING PAGE”. 

If your marketing website does not have a landing page, then you are missing a lot of possible conversion. Create one now.

If you find this post helpful, please don’t forget to click the like button. You can also share this. If you have any question, suggestion or comment, you can write them down in the comment box provided in this post.

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The Importance of Using Analytics

Hey everyone!

One vital tool to keep track of how your marketing campaign is doing is by using analytics. Analytics provides a concrete and clear cut data on a lot of points. You can use these data to pinpoint which area of your marketing strategy needs to be adjusted, refined or even scrapped.

analyticsThe web offers a lot of free analytics software to use with each having its area of own specific area to highlight. Everyone has observed of these, and many – such as Google Analytics, YouTube Analytics and Facebook or mySpace – are some of these free tools.

However, not all businesses will know of just how useful they can be. Think of them as your very own “crystal ball”; a way of getting expert information about your viewers and your brand’s marketing strategies.

Information arriving from analytics is a genuine way of veering into the minds of your customers, and is therefore something no organization can manage to neglect. Many say that verifying their statistics throughout the day could be the most essential 15 minutes they invest.

For this segment, we will be focusing on marketing analytics and its usefulness.

Marketing Analytics

Using Analytics

market analyticsMarketing analytics are the source for gauging and optimization of your marketing activities. Understanding this allows your business to be more effective and organized as well as it lessens marketing cost due to losses.

Analytics allow you to search strong into how your marketing actions are performing.

You can find out the ROI of every particular marketing route you use, evaluate how many likes, shares and opinions your Facebook material are getting by article type, evaluate how many signups and alterations an e-mail gets and much more.

Analyzing Output

marketing analyticsMarketing analytics allow you to find out how your viewers decided to actually visit your website.

Analytics go beyond on-site data and lean on other resources, off-site analytics, and even off-line initiatives.

They take a “whole-picture” strategy to the statistic of your marketing, even enabling you to use the information obtained from them to generate more website visitors and increase income.

Using marketing analytics is an indispensable tool that every marketer should have and know how to use.

If you haven’t had the chance to use one, it’s never too late to start now.

More next time!