As promised in my last write up, I present you – the hello bar! So the basic question to ask is what is the Hello bar anyway?
According to their official site, the hello bar is an unobstructed little banner advertising on your website on just about whatever you want.
Its easy to insert, definitely not annoying and best of all, it’s not a POP UP.
So how do you squeeze this little snippet of codes into your write ups without pissing off your readers in the process?
Here are the 3 main reasons:
The Hello Bar
Build Your Subscribers Faster
By getting more members to your emailing list or newsletter, you are able to advertise special offers, activities, and new services to them.
This is where the Hello bar comes very handy, with it, you can remind your readers the benefits of being on your list almost anywhere within your article without the hassle associated with those pop-ups.
You can focus attention on your best articles
Adding the Hello Bar (which is not a widget by the way) in any part of your article will immediately inform your readers on which are your best articles without them having to navigate your site or use the search box.
“With the Hello Bar’s ability to adjust the colour, you can make it a near permanent portion of your website with matching colours or you could use a contrasting colour to really call attention to the content.” – Inbound Authority blog site
You can even make use of this nifty little gadget to drive your internal advertising campaign! This way, you are effectively driving more traffic to the interior portions of your site, especially those parts where there’s a bad site structure where the content isn’t linked to from your homepage or even other pages for that matter.
Promote Your Branding & Social Media Accounts
Most if not all websites place their social media accounts links at the bottom of the page.
“Scroll data suggests that 22% of visitors to a website actually make it all the way to the bottom.” – clic<tale blog site.
Well you can say goodbye to this format, with the Hello Bar, you can customise your social media icons to be located on top of your home page every time.
This will drastically improve your social media accounts’ click through and follow rate!
There is still a lot of great reasons on why you should start using the hello bar, but I’ll leave the rest of the research back to you.