Tag Archives: pop ups

3 Reasons Why Use the Hello Bar

Hey everyone!

As promised in my last write up, I present you – the hello bar! So the basic question to ask is what is the Hello bar anyway?

hello bar image 1According to their official site, the hello bar is an unobstructed little banner advertising on your website on just about whatever you want.

Its easy to insert, definitely not annoying and best of all, it’s not a POP UP.

So how do you squeeze this little snippet of codes into your write ups without pissing off your readers in the process?

Here are the 3 main reasons:

The Hello Bar

Build Your Subscribers Faster

hello bar image 2For websites that sell their wares on line, getting visitors to subscribe to listings like email or even newsletter is where the real cash is.

By getting more members to your emailing list or newsletter, you are able to advertise special offers, activities, and new services to them.

This is where the Hello bar comes very handy, with it, you can remind your readers the benefits of being on your list almost anywhere within your article without the hassle associated with those pop-ups.

You can focus attention on your best articles

hello bar image 3Adding the Hello Bar (which is not a widget by the way) in any part of your article will immediately inform your readers on which are your best articles without them having to navigate your site or use the search box.

“With the Hello Bar’s ability to adjust the colour, you can make it a near permanent portion of your website with matching colours or you could use a contrasting colour to really call attention to the content.” – Inbound Authority blog site

You can even make use of this nifty little gadget to drive your internal advertising campaign! This way, you are effectively driving more traffic to the interior portions of your site, especially those parts where there’s a bad site structure where the content isn’t linked to from your homepage or even other pages for that matter.

Promote Your Branding & Social Media Accounts

hello bar image 4Most if not all websites place their social media accounts links at the bottom of the page.
“Scroll data suggests that 22% of visitors to a website actually make it all the way to the bottom.” – clic<tale blog site.

Well you can say goodbye to this format, with the Hello Bar, you can customise your social media icons to be located on top of your home page every time.

This will drastically improve your social media accounts’ click through and follow rate!

There is still a lot of great reasons on why you should start using the hello bar, but I’ll leave the rest of the research back to you.

Let’s make money now! Use the internet to generate easy money!

3 Reasons Why You Don’t Need Pop-ups

Hi everyone!

pop ups image 1Pop ups can be loosely defined as the boxes that appear after you have spent a few minutes reading a write up on a website.

Call them Opt-in popups or even modals, pop ups are not by themselves a clever marketing strategy, but more like marketing tricks!

They may work for sometime but over the course of time, they are really bad for your brand, your name and even your product.

Here’s the main reasons as to why you don’t need pop ups on your website.

3 Reasons not to use Pop ups

They are Annoying

pop ups image 2Let’s face it, you’re reading an informative post trying to get all the juicy stuff in when a pop up appears in front of you..BAM!

When this happens, instead of rewarding that site with my email address (as prompted by the pop-up), what I do is that I quickly close the tab and go somewhere else on the net.

Granting it’s a marketing trick still it’s a bad one. The Nielsen Group recently posted a write up about a survey they conducted on which is the most hated form of on line marketing technique, the verdict? Pop up tops the list.

They are not mobile-friendly

As smartphones become our daily companion, we get dissatisfied and frustrated with pop-ups. Since the screen of these handheld devices are smaller, the pop-ups are more intrusive and harder to get rid of.

Here’s a pop up on a mobile phone’s screen.

pop up 3

The advertisement occupies the whole screen, effectively blocking the info that I’m after.

And if I can’t get the info that I’m after, then I have to look elsewhere.

A pop-up act as a barrier making the loading of certain mobile website longer.

Pop up implies you are untrustworthy and Cheap

“Using pop-ups makes businesses seem untrustworthy because they’re relying on a cheap trick to gain subscribers.” – Emma Siemasko

pop up image 4It’s better if you can put must-read insights that will convince your readers to sign up for more. If what you give has great value, then people will find a way to stay connected.

You must be asking since pop ups are bad, what can we use instead?

There is a lot of options out there and hopefully will get those out in the open as we roll along, but one alternative that stands out, at least for me right now is the HELLO BAR.

Will discuss that on the next article!

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