Tag Archives: social media networking

Effective Blogging Secrets Revealed!

Hi everyone!

“Blogging is a conversation, not a code.” – Mike Butcher.

I believe this is true. There should be a connection. Sadly, a lot of bloggers ignore this crucial key point! All they want is to let out their opinion and blabber without really connecting with their readers.

bloggingAn effective communication contains two key components – speaker and the listener. The same holds true in the “blogsphere.” Unless the speaker (blogger) can effectively convey his idea, then there’s what we call a failure of communication.

Imagine this, you are the blogger, how will you cook up a blog that will perk the interest of your readers? Give that thought some precious seconds to sink in. If still unsure, let me offer these tips:

Blogging Tips

Compose Head Turning Headlinesheadlines

Your headline is your readers first contact point with you. How well you craft this will determine
if you’ll turn a prospect into a follower. Always right a compelling one. Usually readers only want to know what they can get from you. Address that properly and you’ll get their attention. Make sense? Read on.

Start with a Strong First Statement

strongA strong opening statement will definitely add to the effectiveness of your blog, no doubt about it, so it’s pertinent that you take some considerable amount of time thinking of a killer statement. Take this approach along with your compelling headline as a one-two punch combination.

Readers can’t resist this approach. It’s the lure and the bait.

Learn how you can draw up a compelling headline and then boost it up further by giving it a killer opening statement. This can take a while, but with constant practice, you’ll get it eventually.

Use Powerful Words

According to the modern English language, words are not created equal. Some are more powerful than the others. Use these words to your advantage. Sprinkle your article with these powerful words. Some example are – you, free, new, because and instantly. Have you used these words lately in your posts?

Nothing beats a killer sentence!one day

“Sentences are the engines of creativity. “– Demian Farnworth. Nothing is truer than that fact. Take this sentence for example “The quick brown fox jumps over the lazy dog.” See how instantly it painted a scene in your head? Killer sentence evokes emotion. It also creates an image in your mind. Lastly, always address the 5W’s, who, what, where, when and why. In short, be factual too!

Be Authentic

originalYou are a unique creature. You have your way of structuring sentences that instantly inform readers that it’s you that they’re reading. Use this uniqueness to your advantage.

You see, the problem with today’s budding bloggers is that they want to be the next big Matt Marshall or any of those big name bloggers.

While it can help to have someone to look up to and imitate, in the long run you need to discover who you are.

There you have it folks, start incorporating these fine tips now and tell me how it turns out. You can leave a comment below!

Join me and let’s make money now!

Finding your Marketing Niche

Hi there!

Knowing who comprises your marketing niche will make for a very efficient and laser-type target marketing plan.

This will result in a more fulfilling online marketing strategy that will remove the unnecessary overhead expense of trying a shotgun approach in locating your target market.

It will also save you the frustration of wasting your precious and valuable time, especially if you are setting up a time table for your marketing approach.

niche find

The most common misconception about on the online marketing is that if you build it they will come or that having a web based business will make you wealthy.

The reality is that you have to discover your specialized industry or marketing niche, provide products or services that they’re looking for and get them to come to you, in order reach a level of financial success online.

Defining your specialized industry or marketing niche before you embark on your web marketing strategy is important for the following reasons.

Finding your Marketing Niche

  • You have the ability to maximize your promotion budget by targeting your preferred prospects. You’ll know exactly where to advertise. You’ll know where to look to discover blogs and related sites that are catering to your industry. This gives you a place to start.niche
  • Your web page can then be optimized for Google so that your specialized industry or marketing niche can locate you.
  • You are able to fine tune your web page to your specialized marketing niche. You can create your site to guide your viewers and help them discover solutions or items that you provide that are particular to the problems that your specialized industry activities.marketing niche
  • A defined marketing niche makes it much easier to create ideas for new items or services that inherently appeal to your particular industry.
  • You have an upper-hand in establishing yourself as a leader in your industry.

Knowing your marketing niche is very important, it will brand you as a very efficient and a very knowledgeable online marketer.

Try to write down and make a list of your most preferred marketing niche now and start formulating your marketing strategy based on the result, you might be surprise at how the good result is going to be.

For more information, please contact us now.

How good is your Sales Pitch?

Hey everyone!

Let’s face it, you may already have a great business idea, a great product or even a great service, and you want to share to the world, and you’re wondering how you to go about it.

the sales pitch

That’s a legitimate question most of us marketing newbies never thought about, how to do a SALES PITCH that delivers.

Well, fret no more, here’s some timely tips.

Sales Pitching 101

You need to be Prepared

Preparation is a major key in delivering a killer sales pitch. Learn everything about what you have offer to the world. Practice. If you must deliver a speech, compose one. Don’t stammer. Don’t beat around the bush.

If you are composing an article, write a draft and fine tune it until it reads solidly.

Research, research, research

Planning starts from exploring about your prospects, figuring out what they like, the time they are available, the way they like to be contacted and what they don’t like!

sales pitch

Going in thoughtlessly into a product sales contact or approaching a prospect with no idea about who they are is a time-wasting effort which often results in nothing but embarrassment!

Know your Product

Information about your item and the advantages that it gives to the client provides you with complete assurance and display that you really know what you are referring to.

It will help you manage objections successfully and not let the sale just slide away. Ever experienced like you had almost seal the deal and then the client just modified his thoughts at the last moment and the sale was gone?

This can quickly be prevented by managing objections very well and comforting the prospect with strong information but you can’t do this when you are completely confused about your own items or solutions.

Set your goals

Be it talking to or displaying up for a re-arranged conference or go tracking for new customers outside, It is all useless if you have not set your goals for that particular action.

If it is a sales contact, set sufficient time you would like to invest on the contact, who exactly you would like to talk with, why them in particular, what you have to provide and your preferred result.

Your preferred result could be ending the cope over the cellphone, organizing for a conference, getting a current e-mail cope with… whatever it may be, you must write it down and examine whether you obtained your purpose after the contact.

Get to the point

It is excellent to make an informal discussion but overdoing it could hurt the prospect. Saying things like “You look fairly today” or “I like your office” is okay but it does not have to be loaded with anything or done in an obviously unsuitable scenario.

sold

But how do you know whether the prospect will take your informal feedback well or not? – You don’t! The best thing is to be expert and on focus on, don’t beat around the bush.

So there you go, now you have a pattern that you can use in composing your sales pitch.

If you want to know more, contact us now.

Social Media Marketing anyone?

Hi there!

There’s currently a new trend that is the toast of the town lately and it being utilized to the fullest by online marketers, it’s called Social media marketing or (SMM).

This marketing technique uses social marketing sites such as Facebook or Twitter and many others as an avenue for its marketing campaign.

social media marketing image 1

The goal of SMM is to produce content that users will share with their online community to help an organization increase brand visibility and extend client reach.

Social Media Marketing Elements

SMO

One of the key elements of SMM is Social Media Optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for illustrating new and unique visitors to a website.

SMO can be done two ways: including social media links to written content, such as RSS feeds and sharing buttons — or advertising activity through social media by upgrading statuses or tweets posts, or blog posts.

media marketing

SMM helps a business get direct reviews from clients (and potential customers) while making the company seem more friendly.

Customer Relationship Management (CRM)

The entertaining parts of social media give clients the opportunity to ask questions or talk problems and feel they are being heard. This aspect of SMM is called social customer relationship management.  (Social CRM).

SMM became more common with the increased popularity of social networking sites such as Twitter, Facebook or mySpace, LinkedIn, and YouTube.

social media marketing two

In relation to this, the Federal Trade Percentage (FTC) has modified its guidelines to include SMM.

If an organization or its marketing agency provides a blog writer or other internet commenter with free products or other rewards to generate positive hype for a product, the internet feedback will be handled lawfully as recommendations.

Both the blogger and the organization will be attributed for guaranteeing that the rewards are clearly and plainly revealed, and that the blogger’s material contain no deceiving or unverified claims and otherwise is in accordance with the FTC’s guidelines concerning unjust or deceptive marketing.

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If you haven’t used social media marketing as another possible effective approach to get the word out on your business, then why not give it a spin and see where it leads you.

Most Common Online Marketing Errors

Hey everyone!

Do you get zero internet traffic?

Or maybe you have different promotion challenges: Perhaps you have visitors but are not transforming those leads into spending clients.

marketing tips

And when it comes to social media networking, it’s not working either.

You’re not alone.

Here are three typical errors online marketers make–and how to fix them.

Online Marketing Errors

Anticipating a blog to easily produce traffic and attention

blogIt’s true, blogs can and should do this (as well as help with search rankings). But it doesn’t happen magically; it takes more than a design and some written text.

For an appropriate, maintainable blog, your content should deal with who you are and who your viewers is, and they should successfully link these factors in.

Instead of talking about special offers you might instead discuss what your product is all about. You could also discuss concepts on the benefits of that particular product or service. Any of these ideas would tell a story that clients can find valuable.

Thinking social networking is a black hole

social mediaTwitter, Facebook or mySpace, Instagram, Pinterest and LinkedIn can pull up lots of your energy and effort for little cost.

The initiatives of many companies fall short, lost and unmeasurable.

Your public networking initiatives should be brilliant and ideal, not irrelevant.

First: Recognize particular objectives. Do you want to develop product awareness? Direct guests your web page and produce sales? Improve your e-mail list?

Next: Recognize which programs will create the best use of your energy and effort depending on where your clients are, as well as your own inclinations. (How do you know where your clients are? Ask them!)

Focus on linking with certain categories of individuals depending on their mentioned passions and public action. Recognize influencers within your market and link with them.

Social networking sites are great places to source for information about what individuals care about and what truly gets them thrilled and talking.

You’ve got a lot of guests, but no clients

guestsYour focus market knows and likes you. Everyone is linking with your concept. So why aren’t they buying?

 The key is to create a direction to transformation for individuals who are already on your website (landing page, registration forms).

Ensure that each web page is enhanced for getting guests more greatly engaged with your material or your business by embedding appropriate (and focused!) phone calls to action. Don’t keep guests hanging, after posting an article or page–make it obvious what you want them to do next.

If you really want to build a data source of clients, each web page of blog or website should include a proactive approach, such as a publication sign-up or a landing page.

Try to incorporate hyperlinks in three unique locations: instantly under the headlines, after a title and on the sidebar. And each should link to a particular web page that makes it clear what the value is for the client.

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There you go, stay clear from these 3 most common online marketing error if you want your website to flourish.

Tips for Effective Branding

Hello everyone!

Marketing your brand is just as important for small businesses as it is for corporations as well. Indeed, many big businesses try to look more like their small counterparts in order to entice customers that prefer to support small to medium enterprises.

brand 2

Many business owners already know that branding is essential to their business, but an amazingly large number of them don’t really know why.

They acknowledge the link between effective business and strong branding and desire to develop an item that looks like similar success for themselves.

And they know that branding is not just a company logo or how their company is recognized on the outside.

But too few recognize that effective businesses have this branding at the heart of the company. So much so that in many ways you could almost alternative the word product for business.brand marketing

Branding is a way of interpreting your company to yourself, your team and your exterior viewers.

It could be called the business’ “identity”, but only on understanding that it represents the primary of what the company is and its principles, not just what it looks and appears to be like.

Here are the tips on how to efficiently apply branding for your company.

Smart and Effective Branding

Define your product

defineReview the products or services your company offers, determine the space in the marketplace it consumes and research the emotional and logical needs and concerns of your clients.

Your item character should enhance your company, link with your client base and distinguish you in the marketplace.

When developing your product, think of it as a person

Every one of us is an individual whose character is made up of values, principles and reasons that determine who we are and who we connect with.

Our character decides how we act in different situations, how we dress and what we say. Of course for individuals it’s user-friendly and it’s unusual that you even consider what your own character is, but when you’re developing a product it’s vital to have that knowing.

Consider what is driving your business

considerWhat does it believe in and what’s its purpose. These things can help set up your emotional item placement and notify the identification and character for emails.

Aim to develop long-term connections with your clients

 Don’t sugarcoat what your selling and raise objectives that result in unmet promises, instead create trust with sincere branding — be clear about your business and be true to the product that you carry.

Speak to your clients with a regular tone of voice

It will help strengthen the business’s character and explain what it offers so individuals are exactly aware of what to expect from the products or services.join me

Branding is as important as your business, in fact, we can even go to the extent to say that your business is dependent on how good and effective your branding campaign is.

Give this tip a try and see where it leads you!

What’s missing in your Web Marketing?

Hi there!

So you have a website, fresh contents, links and you’ve done everything by the book – so what’s missing?question

You may want to consider the following information and integrate it into your approach.

Web Marketing

Track and evaluate your guests

web marketingMost web servers offer visitors analysis information to their customers, and it is probably the most essential tool at your disposal in measuring the potency of your online marketing and overall web page performance.

By making the effort to understand this information, you can begin to understand what your audience wants from you.

Are many of them lingering on one particular page?

Perhaps you should create some changes to keep their interest.

Are most of them looking at one particular part of your site?

Perhaps you should make it the central focus of your site. Since this information up-dates regularly, you are also able to evaluate the potency of any changes that you make.

These are the most basic examples, as there are many more useful bits of information available- what keywords your guests are using to discover you, what contents are bringing you the most visitors, how long your guests are staying, etc.

Maintaining a successful web page is an ongoing process, and visitor information is crucial to getting optimum results.

Request links from non-competing, top quality companies related to your industry

link bait image 1This is a simple but effective piece of online marketing guidance.

Links allow you to get top quality visitors while increasing the reputation of your business.

Visitors that enter your web page from a link that they discover on another web page are susceptible to believe that they will discover something of value there (if not, why would the web page take the risk to link to it?).

The additional benefit to link-building online marketing is that they can give a tremendous increase to your link-building, which is a significant component in determining how your web page gets rated in Google.

Write informative content about your services or products and have them available to online journals and website owners

web marketing contentThere are numerous websites that will allow you to offer original informative content for others to post.

First, all of these websites need anyone who is reprinting your content to offer a backlink to your web page, which can offer highly targeted guests (visitors that most likely already have a good impression of you from your article).

This is also another way to increase your link-building, which is essential to your internet search engine results position.

Moreover, if you offer a service, a reputation is your most valuable asset. Distributed content can help to establish you as an expert in your field and help you to gain reliability with your future customers.join me

Although online advertising models such as these may need a financial commitment, the benefit can be well worthwhile.

Well there you go, hope this add to your online marketing techniques!