Tag Archives: business opportunities

Are You Working From Home?

Hi everyone!

Home based work opportunities can fetch in a lot of money and can be as relatively successful as any office or factory based jobs. Whatever catch your fancy or where you are at, there’s always going to be that opportunity to work from home.

home based work project image 4Some of these niches can range anywhere from graphic designs, to DIY projects or even personal support projects.

But one thing is certain – home based work projects deliver the freedom to work from where you are situated,  at your own pace and best of all? You are your own boss.

Listed below are examples of home based work projects that you can do and earn money from.

Home Based Work Projects for You

Horticulture/Gardening

home based work project image 1Granted you have an extra lot or a yard, then you can use that piece of land into a money machine by gardening.

Grow any vegetables of your choice and then sell them at your local environment-friendly produce market.

Gardening could be the start of your business that can bring in the cash. You don’t only add another channel to your income flow; you can likewise use this as a form of relaxation/meditation.

 Crafts / Hobbies

home based work projects image 2Another great home based project that you can to work on is by trying out crafts or fanciful hobbies.

If you can make something that’s uniquely uncommon, you will surely make a brand, such as selling personalized birthday party cards, or wedding event giveaways.

Crafts/hobbies have improved considerably with the advent of eBay – it’s less complex now and it can also reach a broader market because of connectivity.

So no matter how uncommon your product is, you’re likely to find a person that is genuinely interested in it.

Recycling

home based work project image 3Another easy home based work project that anyone can do is recycling.

You can transform that pile of junk into a stash of cash by selling them to your local community trash store or recycling shop.

Discarded bottles, old newspapers, cans, almost anything worth recycling can be turned into instant cash, plus you’d get to save mother Earth in the process as well.

Home based work projects can be the answer to your financial woes. There’s almost zero capital outlay involved, doesn’t require a lot of high-tech infrastructure and best of all? You’d get to love what you’re doing.

So why not start an home based work project now and work your way to financial freedom!

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Should you use Paid Search Marketing?

Hi everyone!

Nowadays, if you are not promoting your business on-line, chances are, you’ll be left struggling in the dark and very, very far from the competition. The internet has become a go-to place if you want to quickly find answers to almost everything and everything.

paid search marketingConsumers flock on-line looking to find information, solution and ultimately come off buying once satisfied with their query.

So you ask me, what has paid search marketing to do in the equation?

To which I say “everything!”

“Paid Search Marketing (also known as Pay Per Click marketing, PPC marketing, Cost Per Click marketing, or Sponsored Advertising) is one of the best ways to help a business get consistent traffic from relevant search results and other websites”.- Business Marketing Blog

Simply put, you employ paid search marketing strategies to leverage your brand over others in the same niche as you are.

Paid Search Marketing can definitely help you move your products off the inventory list and into the sales report!

I’ve listed 4 top reasons on why you should use paid search marketing to drive your promotional campaign.

Top 4 Reasons to Use Paid Search Marketing

Exposure on the first page of the top 3 search engines

paid search marketing image 2Using pay-per-click marketing (PPC) will result in seeing your brand listed in the top 5 search engine results page of Google, Yahoo and Bing.

How is this possible you might ask?

PPC is the fastest technique to get an ad for your brand to show in the top 5 results on these 3 major search engines because you are paying for it.

Targeted Ads

paid search marketing image 3Unlike natural results which can’t be manipulated any more unless you tinker with the whole webpage and boy that is not an easy and a recommended thing to do.

Paid search on the other hand can enable your ads to be changed, edited, tested, optimized and tracked for maximum effectiveness.

This is an absolute advantage for marketers as it enables them to understand which perfect matching of ad text and key phrases that will work best for that specific campaign!

Immediate Traffic

traffic image 1Setting up a pay-per-click campaign in any of the major search engines usually requires a short amount of time under 30 minutes to be precise – if you know your way around it.

This means marketers can put up their PPC campaign for their products, activate it and expect to find result (first page) in almost under an hour or even less. The cool thing about this is that even a relatively new comer with a new website can expect positive results right away.

Relevance

PPC imageConducting searches usually anchor on finding the nearest and most relevant result for that specific keyword.

Using paid search marketing allows for fine-tuning your efforts to tailor-suit specific result. This creates a positive user experience for the end-user.

Likewise, Google’s changing algorithms result in its ability to determine the most relevant result there is!

This produces a positive outcome for the marketer using PPC to drive his campaign.

If you haven’t started using paid search marketing then you should probably give it a spin. There is a lot of easy YouTube tutorial on how to properly conduct paid search marketing. Here is one:

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Are Back Links still relevant in 2015?

Hi everyone!

Its 2015, the turnover rate of technology is astonishingly fast. The same goes for Google’s algorithm. They keep changing and moving them around and with that a lot of proven white hat SEO techniques are also being updated and re calibrated.

blog commenting image 2

links are important

What used to be an accepted SEO practice a while back is not obsolete.

Take keywords for example, used to be the more similar keywords your article contains, the higher your chance of ranking good. Well, tough luck! Not anymore.

The algorithm has change.

This begs the question about back linking, is it still an acceptable SEO practice? Is it still relevant today? Is it still important in 2015?

Let’s find out.

Watch this short video to learn more

As you have seen in the video above, back links will continue to display their relevance in Google’s algorithm in a long time.

So how do you build back links?

Build back-links using these techniques

Directory and Forum Listing

directories and forums backlinksGetting listed in major directories like DMOZ, Yahoo, and others is always a great way to get premium and legit back links.

Of course you need to wait a couple of months for this to commence, still the wait is worth it 100% every time!

Guest blogging

blogOne great way to get quality back links is to do guest blogging. This works because you can get recognized and gain new connections.

Creating and establishing new connections open up the possibility of building back links. So don’t ever overlook the value of guest blogging. It’s a symbiotic relationship after all.

Press Release

press release back linkYou might be thinking I know press release works for product launch but link building?

I know this is not your everyday means to building links but if harnessed properly will surely produce the result that you desire.

How?

Write an awesome press release promoting an important event in your business. This can bring you many visitors and hopefully a good link from a respected site to yours will mean mission accomplished!

So there you go! Hope you can try this tips out! Tell me how it turned out okay?

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How important is your Call to Action statement?

Hi everyone!

Today let’s take a closer look on the importance of using a call to action or most commonly referred to as CTA.

call to action imageBut first, let us define what a CTA is. According to most online marketing articles, a CTA is an image or text prompts that encourages your readers to take a journey or more particularly – a user journey.

A CTA is also an effective element in generating sales leads that is a result of your marketing campaign. Your marketing campaign can include all content, press release, social media updates, email blast and even blog posts.

Having a clear and precise CTA statement usually converts prospective customers into solid sales leads! Now, you might be asking is there an ideal way to construct your CTA? Or should a CTA be always be the same regardless of the product or solution that you are offering?

I’ve written down a few reminders on what you should consider when constructing your CTA statement.

Here it is:

Call to Action Tips

Make it Relevant

call to action image 2Making your CTA relevant to all your readers is not an easy feat – but it is essential if you want them to respond.

You have to take into consideration the level of your reader, a new visitor’s behavior is a lot different from your longtime follower.

Structure your CTA in such a way that it can cater to all types of your site readers.

 Avoid “click here” or “submit” CTA

make money onlineStay away from using the generic “click here” and “submit” buttons.

Remember you want your readers to go on a journey. Use snappy language to encourage them to take that journey with you.

Employ verbs instead of adverbs and images that encourages people to “take action” or “get started”.

Avoid Jargons

In my years of constructing CTAs, I found out that the simplest tend to be the most effective in converting prospects into customers. Avoid using technical and hard-to-understand CTAs as this may turn a lot of people off, much worse, confuse them altogether.

Keep it Short

call to action image 3Keeping your CTA between 100-150 characters is the sweet spot.

As the attention span of most readers today get shorter and shorter due to spamming and the proliferation of crappy content online, it’s wise to go direct to the point.

Give them a snapshot of what they’re getting into and please spare them the run-around.

Constructing an effective CTA might be all that you need to get all the leads you been dreaming of. You can browse other articles that will enable you to learn more.

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4 Effectively Tips on How to Engage your Readers

Hi everyone!

Effective reader engagement is an art form that few marketers exploit. Knowing how to address one successfully will mean the difference between gaining a lead and losing one.

reader engagement imageGoing the extra mile is always a proven practice for keeping the existing ones and gaining new connections.

While this may sound easy enough in theory, in actual market practice you might find yourself grasping for breath every time.

So how do a newbie online marketer accomplish this?

4 Effective Tips for reader engagement

Always Respond

engaging your reader imageIt’s one thing to have your article read, it’s another to have your readers comment on it. Those two are in itself a cosmic journey.

But granting they do read your post and find it worth commenting on, the next crucial step is YOU responding to those comments.

Responding to each and every comment is an effective way of engaging your readers. It’s also your way of saying that what they say matters – that you are valuing their insights.

Follow up

Whether you are well aware or not, most online traffic is being defined by social media and an engaged reader is your best online promoter for your next post or even solution. You can do this if you have their email address among other things, if not, you can always follow up using the comment section.

Examine your Stats

statisticsHidden in you stats column are valuable information about your readers’ browsing pattern when in your site.

Mine this. Use this to determine which part of your site your readers’ keep coming back to.

It’s not enough to just leave things as they are, most especially your ABOUT US section.

It pays to update it every so often when needed. Don’t forget your homepage too, this is where the first contact with your readers usually happens, make it eye catching and easy to read as well.

Admit your Mistakes

Let’s face it, we all make mistakes, the only difference is others usually don’t admit theirs. But admitting you made a guffaw in one of your previous post by writing about it subsequently usually elicits multiple comments from your readers.

This signals that you are not a robot that churns out post upon post – more than anything else. Admitting your mistakes also equates to being honest and that you have integrity.  This is important for building your brand.make money online

A successful reader engagement is a product of many factors. Knowing these factors will hasten your effectiveness as an online marketer.

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Getting your very own Sales Leads the Easy Way

Hey everyone!

One of the most important area that online marketers are faced to address anytime in their fledgling career is the nagging question of how to get sales leads.

sales leadsAcquiring sales leads is the process of building a connection with your readers who can be potential customers in the future.

Big businesses have their marketing department to handle this task since they’re responsible for making all the necessary marketing materials and strategies.

But if you’re just me and the rest of those free-spirited online marketers, then the task falls squarely on your shoulders.

Here are some proven techniques for generating sales leads:

  • Networking
  • Advertising (TV/print/Web)
  • Telemarketing
  • Direct email, fax or e-mail marketing campaigns
  • Web sites and online search engine optimization
  • Buying a sales leads list
  • Paid ads

How to Generate your Sales Leads

Social media

sales leads mediaThis gesture starts with hooking up with your friends, family, former colleagues and current customers via a phone conversation asking them to pitch for your products or services.

These recommendations are also called sales tips.

Local Fair/Product Exhibits

Exhibitions/fairs are always excellent opportunities for doing business-to-business (B2B) marketing. By setting up a table at a local fair, you can get in touch with various audiences in the hope of building a connection. [Source: startupnation ].

Web Marketing

online marketingWeb marketing has become a highly effective way to generate sales leas.

According to Nielsen/NetRatings, from Sept 24-30, 2007, Web viewers visited over 53 billion dollars on online ads.

The ads viewed ranged from financial solutions to cars to travel .

These ads often lead to short reviews that contain contact forms that can be utilized in real-time by online marketers.

Buying a Sales lead

save moneyThe fastest way to set up thousands of prospects is to buy a sales lead’s list.

There is an online directory for businesses supplying thousands of existing leads that a newbie online marketer can get his hands on.

The advantage of this is that you can get access to a large list of names and contact info for a few hundred dollars.

The drawback is that all the names are not qualified leads, meaning they haven’t been scrutinized to see whether or not they’re a legit lead for the marketer’s specific product or services .

There you have it, some of the most effective ways to generate your own sales lead.

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Bit.ly Review

Hi everyone!

If you’re a regular visitor of the wonderful worldwide web, you’d probably notice something like this –http:/bit.ly/domain name.

bitly imageBit.ly has been around as early as 2011 and has proven to be an indispensable tracking tool. Not only that, but it also shortens any URL link into useful “bit size” pieces.

Bit.ly’s increasing capabilities has already made it a household name and a common companion for almost all online marketer and big, big online businesses.

But if have not yet utilize Bit.ly, it’s never too late to add this tool to your arsenal.

Here’s a list of what Bit.ly can do.

List of what Bit.ly can do

It monitors your statistics

bitly image statsThe useful tracking capability of Bit.ly has instantly enamored it to its users.

It can monitor the popularity of your links – up to the point where you can view how many shares, clicks and saves were made for that particular link plus a host of other features as well. This is really very cool!

Own it

bitly images padlockBit.ly has just upped the ante by enabling its users to choose from among its roster of available short links apply called “Bit.ly with Feelings” how they actually “feel” about a certain link.

Technically, this is short link generator with added testosterone.

Users have the options to use the extension “luv.it” for links that they are so fond of.

As well as “loath.es” for links you “hate”- plus a lot more of course. Oh I forgot to add the customization aspect – you can generate your own set of alpha-numeric bit-links by simply clicking the pen tool to enter your text.

Group links Together

linkBit.ly enables users to group together their bit marks by theme into public or private.

Let’s say you have a couple of bit marks for recipes or DIY, you have the option to either save them I a private setting (for your eyes only) or share them with the outside world (public setting).

It is mobile friendly 

Having an application that is mobile friendly is de rigueur nowadays. Bit.ly has an iPhone apps generate short links plus you can even check your stats in real-time. You can even check in to see your groups (bundles) or read articles direct from the apps.

Enables blog linking

doBit.ly has a WordPress plugin that automatically generates a short link for every article that you put out. It even spreads the word faster.

You can also add a sidebar widget to display which are your most popular links or bitmarks.

All in all, I can say that bit.ly is a neat app to integrate into your system. You can check the site yourself @ this link https://bitly.com/.

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5 Elements of a High Converting Video Blog

Hi everyone!

A high converting video blog contains five key elements for its success. Knowing these video blog imageelements is your key to creating a very potent and effective video blog.

Taking off from our last blog, the video blog (which incidentally garnered a lot of views) I’m following it up with what constitute an effective video blog.

Did you know that are five elements that make-up for a very high converting video blog?

Watch this short video to learn more

5 Elements of a Video Blog

Keep it Simple

video blog simpleOne rule of thumb to follow when creating your video blog is to keep it simple. Simple in its presentation.

Although the context maybe complex, keep the presentation very simple. This entails using a “clutter-free” approach. How to achieve this?

Keep the on-screen graphics very minimal, same with pop-ups and to some degree animations.

Also keep it under 5 minutes as the attention-span of most people these days have become relatively shorter.

Use minimal lighting if you’re going to speak in front of the camera. Use a tripod as well to stabilize the camera or any video recording device that you will use.

Keep it Short

short video blogDon’t bore your viewers to death please. If you can present your solution or whatever you want to get across between 2 to 5 minutes will be great!

Now if you need more time to present it properly, then make it a series. This way, you can keep the content simple and short.

Be Up to Date

An effective video blog must employ the latest video techniques, ideas, content and technology. Taking advantage of the available material online will ensure an updated approach to creating a video blog. Moreover, employing the latest in videography will always make your video blog look fresh and cutting-edge.

Inform, Educate, Entertain

The three types of video that are popular online are: informative, educational and entertaining video. Any of these types can stand on its own when employed.

Of course, most often than not, people would always lean on watching entertaining type videos. But not to be outdone, providing informative or educational type videos will do the job just the same.

Keep your audience in mind

video blog audienceMake sure that what you are putting out, in terms of video blogs, will always be directed towards your target niche or audience.

Always use terms that are associated with that particular industry or niche.

Like if you are doing a video blog about playing golf, make sure to know what the words ”par, bogey, hole in one, handicap or eagle” means. This will make your video more believable even if you have never played golf in your life before.

Video blog is always a great way to promote your product or service. Being able to effectively tap into this medium entails using these 5 elements.

Try it now!

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Digital Marketing 101

Hi everyone!

As the world market gradually becomes smaller everyday – thanks to the internet and the growing globalization, one can’t help but notice the technological breakthroughs that take place on a regular basis.

digital marketing imageTake the case with online marketing. Now there’s even a new form – digital marketing. Digital marketing involves the use of non-traditional form of marketing to get the message out.

Digital marketing involves tapping the internet as the main platform for bringing the marketing message to consumers in a faster format complete with metrics that will enable you to vary your approach in real time.

What does this means?

Simply put, digital marketing is the promotion of your brand or product using one or more forms of e-media.

Now with the definition out of the way, we can focus on how to effectively use digital marketing in your brand campaign.

Watch this short video to learn more

4 Digital Marketing Tips

Always Target the Right Audience

digital marketing image 2Knowing how to answer the “who” and “where” questions are important for a successful digital marketing campaign.

This entails knowing where your audience usually spend their time when they are online. If it’s Twitter or Facebook, then you can work on building your online presence within those social media platform.

Be Always Accessible

digital marketing image 2With more and more people going online via their mobile device, going mobile-friendly is not an option anymore – it’s a MUST.

Don’t let the competition beat you to the punch, be easily shareable and accessible by being mobile-friendly.

Build your Connection then Collaborate

digital marketing image3What you can accomplish, even to the maximum of your ability is limited.

You need to maximize output even with a limited input by asking your connections to do the work for you.

Like the case with Instagram where users are encourage to post their pictures, you can adapt this technique any which way you want to drive home your brand. You can always start somewhere but with the end result in mind.

Watch those Numbers

digital marketing image4Sure we tend to take pride in having a lot of likes or following or even connection on our social networking accounts, but if those numbers are not being converted into sales, then take heed.

You must pay attention on how many conversions you are actually making on, let’s say a daily basis.

You can then use the metrics to plot out what your next move should be. What is more important are the numbers that generate the sale. Keep that in mind.

Digital marketing, if done properly, is an effective medium to add to your online marketing strategy. We’ll focus more on this next time!

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