Tag Archives: blogging

3 Unbeatable Online Marketing Trends for 2015

Hi there!

It’s barely a week after the New Year and with it comes a lot of speculations and predictions regarding what marketing trend will make it big and what will fall flat.

There can be a lot of marketing trends that can and will definitely make it big this year, I will try to focus on the ones that we can use being novice or newbie marketers.

In keeping with my ongoing objective of giving you valuable online marketing tips and strategies, here’s my 3 big marketing picks that will surely make waves (and continue to make waves) this year.

Read on!

Unbeatable Online Marketing Trends for 2015

Mobile Friendly Marketing Apps

In case you haven’t noticed, more and more people are using their mobile devices to connect to the internet.

Even WordPress has tweaked its platform to be mobile friendly. Gearing your marketing strategy to accommodate mobile devices is a move in the right direction.

While this could mean an abrupt adjustment on your part, nevertheless, I believe the benefits will surely outweigh any hiccups along the way.

Video Marketing

This is in conjunction with the aforementioned one as more and more people are tuned into the internet via their mobile devices.

Video marketing will hit it big because it is much easier to watch a promotional material that read it with an android, tablet or iPhone device.

Let’s face it, people will always want to be entertained, and there’s no better entertainment out there than watching infomercials.

This marketing trend will continue to rise this year as we begin to see the continued rise and usage of handy mobile devices as well.

Social Media Marketing

With the advent of various social media networking sites like Facebook, Twitter, LinkedIn, Instagram and a slew of many others, it pays to have your brand present within these social media sites.

I can’t stress enough the value of having a visible online social media presence for your marketing strategy.

And as long as people want to stay connected and relevant via online, social media marketing will continue to play an integral part in the overall online marketing process and universe.

There you have it, my top 3 online marketing choices this year. Try to come up with a marketing plan where you can integrate one if not all of these trends. You’d be surprised at the outcome!

If you want to partner with me click —> joinstevemackcom

Let’s make money via blogging click —> action111.com

5 Tips on How to Write a Killer Headline

5 Headline Tips and Tricks

Use Numbers

The mind can easily “see and recognize” figures. This spatial recognition is so effective that wherever you go, numbers will almost always jump out instantly. Look around you and you will notice that numbers are everywhere.

For best practice, use somewhere between 1 to 5 to enumerate your headline with tips or what-have-yous, it works.

Use Picturesque or Interesting Adjectives

A headline without any adjective is doom to fail. Use adjectives that are easy to understand and must be catchy. Some of these are the following:

Essential
Incredible
Free
Easy
Important
Fun

Use Rationale

This is effective if you are going to do a list post. You can use the following words.

Facts
Ideas
Lessons
Principles
Reasons
Secrets
Tricks
Ways

One cautious word of advice – please don’t ever use the word things. I know you can do a lot better than that.

Use Trigger Words

What, why, who, when, and how are considered as trigger words. They define your headline and immediately “cast the net” on the target audience. Trigger words are effective when you are trying to persuade or you want to enable your readers.

Make a bold Promise

Always remember your initial and most important goal – have readers read your article. Readers will always ask “what’s in it for me?” If you can successfully address that query, you have reached your goal.

Making a promise is a sure way to catch their attention. Make it bold or audacious but not to the point that you are fooling them. That’s a major no-no.

Likewise you can promise your readers about something valuable. It can be learning a new skill, trying out a new brand of soap or asking him to do something for the first time and what they will get out from it.

They key point to remember is that you are asking your readers to read your article.

Finally

Now, let’s put our headline writing formula to the test, try this:

50 Ways to Leave your Lover – yeah it’s a song I know, but it’ll real catchy. How about “How to lose 2 kilos in 2 weeks”.

All in all, you can’t force your readers to read something that is really boring. They want to be informed and entertained. Make it worth their time. Start with the headline.

Taking Advantage of Web Analytics

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Hey everyone!

When it comes to sites, many business owners take the perspective that ‘if you build it, they will come’. But to figure out results, you must discover a way to evaluate response.

Using web analytics is exactly that. It tells who, how many and how your visitors use your site (visitor behavior). This information is vital for your marketing campaign or even ecommerce.

The data offered by web statistics is not just limited to the quality of guests but also it informs specific search phrases through which guests arrived to your website.

A clear interpretation of this information allows online marketers to make your web pages more useful, eventually helping customers to achieve their objectives more quickly.

The study help companies as well in enhancing marketing techniques by knowing things like;

Forecasting the mind-set of the guest by examining the keyword and key phrase that introduced traffic to your website.
The paths followed by the visitors
Knowing the preferences of the guests by monitoring their page views
The way marketers can adjust to change and hence improve their marketing techniques to reach the customer more successfully.

Being acquainted with these valuable info aids you in implementing effective marketing programs. Marketing via e-mail is one of the promotion resources used to capture customers’ interest (survey).

This analytics also informs you that guests at times are assured more by sensible justifications and sometimes representational or even psychological stimuli.

This means that there are many routes and possible techniques that you can use to interact with your visitor and most especially to know them better.

This eliminate guess works and you will be able to come up with a more advised choice about what marketing strategies to apply.

So do you want to get started and begin to recognize the aggressive benefits of web analytic? You can use any available and free online analytics. Some platform even come with their own analytics for you to use.

All in all, if you have not paid any attention to using analytics in the past, take notice, use it and improve your marketing technique!

The Importance of Using Analytics

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Hey everyone!

One vital tool to keep track of how your marketing campaign is doing is by using analytics. Analytics provides a concrete and clear cut data on a lot of points. You can use these data to pinpoint which area of your marketing strategy needs to be adjusted, refined or even scrapped.

The web offers a lot of free analytics software to use with each having its area of own specific area to highlight. Everyone has observed of these, and many – such as Google Analytics, YouTube Analytics and Facebook or mySpace – are some of these free tools.

However, not all businesses will know of just how useful they can be. Think of them as your very own “crystal ball”; a way of getting expert information about your viewers and your brand’s marketing strategies.

Information arriving from analytics is a genuine way of veering into the minds of your customers, and is therefore something no organization can manage to neglect. Many say that verifying their statistics throughout the day could be the most essential 15 minutes they invest.

For this segment, we will be focusing on marketing analytics and its usefulness.

Marketing Analytics

Using Analytics

Marketing analytics are the source for gauging and optimization of your marketing activities. Understanding this allows your business to be more effective and organized as well as it lessens marketing cost due to losses.

Analytics allow you to search strong into how your marketing actions are performing.

You can find out the ROI of every particular marketing route you use, evaluate how many likes, shares and opinions your Facebook material are getting by article type, evaluate how many signups and alterations an e-mail gets and much more.

Analyzing Output

Marketing analytics allow you to find out how your viewers decided to actually visit your website.

Analytics go beyond on-site data and lean on other resources, off-site analytics, and even off-line initiatives.

They take a “whole-picture” strategy to the statistic of your marketing, even enabling you to use the information obtained from them to generate more website visitors and increase income.

Using marketing analytics is an indispensable tool that every marketer should have and know how to use.

If you haven’t had the chance to use one, it’s never too late to start now.

More next time!

Are you hitting your Marketing Objectives?

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In order for your business to reach its goals, marketing objectives should be implemented.

Many people use objectives and goals interchangeably; a good way to separate them is to plot out an advertising and marketing plan, stick to the course until its completion.

Here are three easy and achievable marketing plan guides that will help you achieve your marketing objectives.

Easy Tips for Hitting your Marketing Objectives

Hit the Target on the Wall

Think of your marketing objectives as targets that need to be aimed at. Starting a marketing campaign through emails can be a perfect example of this.

The results you get can give you an accurate data on how far or near you are from your goal. You can even set clear cut values like 50 prospects through emails campaign.

Keep it Simple

Set for yourself one or two objectives and keep working at them until they are accomplished.

The reason for this is simple, the more objectives you set, the more time and money you need to achieve them, and it’s not practical.

Let’s use an example:

Gain 5 new customers by December 15
Maintain the purchase frequency of current customers at 7 times a year for the financial year 2014

As you can see, it is a lot easier if you will use this method to track your marketing objectives. The goals are clear cut, which makes fine-tuning your marketing strategies really easy.

Link to Sales

Ultimately, the prime directive of every marketing objectives is to get your solution or product out in the market; translate it to sale and establish good customer relationship. (Repeat customers)This being the case, it is smart to link all your marketing objectives to sales.

You can do this by setting up definitive and specific areas of concern, like for example:

Inbound marketing
Press releases
Social media campaigns

By targeting these areas of concern, you will have a clear cut course of action and can accurately pinpoint what you need to accomplish.

In closing, it is really important that analytics be set up early on, this tool is essential if you want to see the actual statistics of your marketing objectives, whether they are hitting the target or missing them altogether.

More next time!

Empower Network can Turn your $25 into $15 Thousand!

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Hey everyone!

How do you turn your $25 into a whopping $15,000?

If you have read the previous post about the Empower Network business opportunity, here’s more on the matter.

But first…

Let’s all face it, just like the rest, you want to make money online right?

With a lot of online business opportunities to choose from, it’s not easy to sign up, let alone find one, that can guarantee to produce a considerable amount of income- out from an initial investment of $25. That’s right, just $25.

Right now, at the top of my head, I can’t even name one online business company that has an initial $25 capital outlay, not even one, except for Empower Network, can you?

Empower Network Business Opportunity

Empower Network is making the complicated world of blogging uncomplicated for all of those who want to share their thoughts online. This is actually the main thrust behind Empower Network.

Viral Blogging Platform

With just $25, you get to avail of its viral blogging platform that is really a great boost if want your site to be seen online at a much faster rate than the usual route.

This is a great advantage if you have a solution, service or product that you want to blog about and have it viewed by a lot of people online.

Well, blogging is just one way to earn money online, but since you have your sights set on the big one – $15,000, here’s how you can take advantage of the offer.

Network Marketing

Empower Network also employs this proven marketing strategy to get the word out on its solution without juicing up too much cash in terms of advertisement and promotion.

Signing to EN’s solution opens up a world of possibility for you to generate money online through blogging – first, then through affiliate marketing.

To spare you a lot of words, the bottom line of this system is that the more people you can get to sign up to EN’s viral blogging platform, the more earnings you will have. (Refer to the video link)

Recurring Income

Another cool thing about signing up with EN is the recurring income that comes with its effective system.

Recurring income simply means you are earning a certain amount of money or more without having to work for it over and over again.

How cool is that?

The Offer

Imagine yourself taking that much long overdue vacation getaway with your loved ones in one of your most desired dream destination.

Florida? Mexico? Europe?

Now with Empower Network that is within your fingertips!

So what are you waiting for?

Sign up at action111.com and level up your lifestyle!

Blogging the Empower Network Way

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Hey everyone!

Blogging is BIG business – that is if you know how it works. Let’s face it, it’s not easy to design and set up a website, then fill it up with useful contents, insert images, videos, add the proper SEO techniques and more.

Any one of those tasks alone will require you to spend a lot of man hours familiarizing yourself with the techniques involved.

Not to mention the probability of spending some hard earned money in education and training or of having someone else set them up for you.

So what to do?

If you don’t possesses the gift of writing and serious marketing skills, Empower Network just made it a lot easier to do all those BLOGGING requirements and more.

The Advantages of Empower Network Viral Blogging System

Simplified Blogging Platform

Imagine getting the right amount of traffic your website so desperately need without being desperate in the process? Sounds all good right?

Empower Network was able to integrate all the important ingredients that can and will enable a “newbie” website to have a thriving online presence that will lure in the readers and turn them into satisfied customers – IN A SHORT SPAN OF TIME.

It is actually a huge leap – from turning a prospect into a customer. It requires a lot of back breaking and nerve-wrecking late night brainstorming – BUT with Empower Network’s viral blogging system, it has become more than achievable, it’s actually “all in a day’s work”.

Empower Network was designed by marketers for marketers. This being the case, now, you can compose your blog, add images or videos then post with just a click of a button. No need to worry about those complicated LSI or meta tags and other SEO techniques – Empower Network takes care of that.

Isn’t that just dandy?

Authority Site

Being an authority site makes it very easy for your blog site to rank.

The higher the ranking, the more visible your site is, the more visible your site is, the better the opportunity for your product or services to reach a lot of viewers which can result from them from being prospects to satisfied customers.

Strong Viewership

With more than 300,000 current members (and still growing), you can easily tapped into this vast pool of people to get your product noticed. It’s that simple, really. Oh did I mentioned the awesome opportunity to earn $15K a month? I didn’t? Well with Empower Network business opportunity, you can.

But more into that next time, or you can click action111.com and find out how now.

Inbound Marketing is in!

1 Reply

Hey everyone!

If you’re wondering what’s the in thing with regards to internet marketing, well, this is it – Inbound Marketing!

Inbound marketing is the process of earning a person’s interest as opposed to buying it.

This involves writing relevant contents,using effective social media campaigns, webinars/podcasts, SEO approaches and white papers which saves you a lot of cash in the process as compared to outbound marketing.

Inbound marketing seeks to inform, educated and sometimes even entertain. Its actually a noninvasive approach wherein people are actually drawn to your brand and converts them into lasting customers – sort of like what attraction marketing is, but waaayyy better as other platforms and applications are integrated in the process.

How many times have you left unopened emails? Or perhaps included your telephone number in the DO NOT CALL LIST? or perhaps even unsubscribe from an email? I bet you even skipped A LOT of TV and Youtube ads?

Outbound marketing is quickly losing its charm! People are getting sick and tired being bombarded left and right with irrelevant products and services.

Inbound Marketing

One key point to always remember is that you have to develop a positive connection with the consumer. This will likely make him engage and may even buy from you.

With outbound marketing, what happens is that the consumer feels intruded every time you market your brand. This is really prevalent on Youtube. (There’s that 5 second countdown on the bottom right hand side of the screen.)

This simply doesn’t help. NOT A BIT. I bet you click that ad off after the 5 seconds countdown is over right? See what I mean.

Inbound marketing entices your consumer to come looking for you. You don’t seek them out. They come to you. This happens with continuous production of great and relevant contents that provide much needed value.

Inbound marketing is a multi channel approach because it gets to where the people are and the channel where they want to interact with you. These channels can be through keyword search, blogs, social media and others.

If you are tired of putting out cash on your cold calling technique or even promo ads, why not try using the Inbound Marketing approach?

Effective Blogging Secrets Revealed!

1 Reply

Hi everyone!

“Blogging is a conversation, not a code.” – Mike Butcher.

I believe this is true. There should be a connection. Sadly, a lot of bloggers ignore this crucial key point! All they want is to let out their opinion and blabber without really connecting with their readers.

An effective communication contains two key components – speaker and the listener. The same holds true in the “blogsphere.” Unless the speaker (blogger) can effectively convey his idea, then there’s what we call a failure of communication.

Imagine this, you are the blogger, how will you cook up a blog that will perk the interest of your readers? Give that thought some precious seconds to sink in. If still unsure, let me offer these tips:

Blogging Tips

Compose Head Turning Headlines

Your headline is your readers first contact point with you. How well you craft this will determine
if you’ll turn a prospect into a follower. Always right a compelling one. Usually readers only want to know what they can get from you. Address that properly and you’ll get their attention. Make sense? Read on.

Start with a Strong First Statement

A strong opening statement will definitely add to the effectiveness of your blog, no doubt about it, so it’s pertinent that you take some considerable amount of time thinking of a killer statement. Take this approach along with your compelling headline as a one-two punch combination.

Readers can’t resist this approach. It’s the lure and the bait.

Learn how you can draw up a compelling headline and then boost it up further by giving it a killer opening statement. This can take a while, but with constant practice, you’ll get it eventually.

Use Powerful Words

According to the modern English language, words are not created equal. Some are more powerful than the others. Use these words to your advantage. Sprinkle your article with these powerful words. Some example are – you, free, new, because and instantly. Have you used these words lately in your posts?

Nothing beats a killer sentence!

“Sentences are the engines of creativity. “– Demian Farnworth. Nothing is truer than that fact. Take this sentence for example “The quick brown fox jumps over the lazy dog.” See how instantly it painted a scene in your head? Killer sentence evokes emotion. It also creates an image in your mind. Lastly, always address the 5W’s, who, what, where, when and why. In short, be factual too!

Be Authentic

You are a unique creature. You have your way of structuring sentences that instantly inform readers that it’s you that they’re reading. Use this uniqueness to your advantage.

You see, the problem with today’s budding bloggers is that they want to be the next big Matt Marshall or any of those big name bloggers.

While it can help to have someone to look up to and imitate, in the long run you need to discover who you are.

There you have it folks, start incorporating these fine tips now and tell me how it turns out. You can leave a comment below!

Join me and let’s make money now!

Timely Blogging Tips

1 Reply

Hi there!

Blogging can sometimes be cumbersome, especially at some point when you run out of steam, which eventually you will. Trust me, it will happen, even to the best of them. So what will you blog about when this occurs?

Do you have any contingency plan?

It always pays to have a backup plan ready for any eventualities, and running out of ideas is something that you really need to watch out for.

Here are some fresh ideas you can pick upon and incorporate in your blogging approach.

Blogging Tips

Blog about News Events

Being a business owner entails that you be abreast with the latest news and trends about the industry. You can put this advantage to good use by blogging about what is upcoming and new.

This gives you the opportunity to be a resource person and you can even give your insight about the news event to your readers.

Keep a Keen Sight on Google Trends and Twitter

Observe what leaders in the industry are referring to or that have a huge number of interest and write about that (knowing that if it’s an appropriate subject like the World Cup, your material won’t possibly rank or likely ever be seen before the attention drops).

Volume wise, you’ll be blogging to entice guests and in case of authorities chatting, you’ll likely be blogging mainly for links so it will have to be more reliable.

Write about changes in the industry, product and services launches, etc.

For example, while an upgrade to Google Chrome may not straightly affect our approach to SEO, it’s relevant by its effect on our website visitors, so it is definitely a topic worth blogging about.

While this might sound a bit cloudy and uncertain, every upgrade that chrome does will definitely have an effect on our approach to online marketing or even to SEO at times. (Algorithms anyone?)

Product and services launches are great topics to blog about, even if these are from your competitors, why? It will absolutely give you the advantage of knowing where your position is as with regards to your competitors.

Blogging about this topic will give your readers insight about (clears throat) how well you can address the competition without sounding all sour and insecure about the whole thing, which if done properly, I believe will result in better audience confidence in you!

There you go, I hope you can incorporate this tip in your blogging approach.

Tell me what you think? You can leave a comment below.

If you want to learn more, ask me now.

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Steve Mack – The Sensible Online Marketer

Your Digital Marketing Guide

Tag Archives: blogging

5 Tips on How to Write a Killer Headline

5 Headline Tips and Tricks

Use Numbers

Use Picturesque or Interesting Adjectives

Use Rationale

Use Trigger Words

Make a bold Promise

Finally

Taking Advantage of Web Analytics

The Importance of Using Analytics

Marketing Analytics

Using Analytics

Analyzing Output

Empower Network can Turn your $25 into $15 Thousand!

Empower Network Business Opportunity

Viral Blogging Platform

Network Marketing

Recurring Income

The Offer

Blogging the Empower Network Way

The Advantages of Empower Network Viral Blogging System

Simplified Blogging Platform

Authority Site

Strong Viewership

Timely Blogging Tips

Blogging Tips

Blog about News Events

Keep a Keen Sight on Google Trends and Twitter

Write about changes in the industry, product and services launches, etc.