Tag Archives: blogging

4 Image Optimization Tips for You

Hey everyone!

You may not be aware yet, but did you know that images can produce a TON of website traffic from image based internet searchers (Google Images for instance).

alt image tag

alt tag

If you need this traffic, you should figure out how to optimize your image to score some of this activity.

Fortunately, it’s no as complicated as you might suspect once you learn what to do.

So, without further ado, here’s my best advice for optimizing your blog images.

Optimize your Images

Use Alt Text

alt tree

Google crawler

When you see a photo of a red balloon, you instantly recognized what is happening in the picture.

The issue is, right now instant recognition isn’t feasible for “crawlers”. Rather, you should offer the “crawlers” some assistance with understanding each of your images with alt text.

What is an image alt text?

The short answer is, it is the text that web crawler uses to understand images.

To incorporate it, you just include alt=”this is your alt text” to your image tag. Here’s an illustration:

<img src=”red-balloon.jpg” alt=”Red Balloon”/>

Simple right?

File Size

alt tagYou know that page load times matter for SEO, at this moment, right?

In this way, to guarantee that your images don’t torpedo your fast load times, make the image document size as small as could be expected under the circumstances (without giving up quality).

There are FREE online apps that you can use to do this.

One other thing, try not to let your browser resize a large image to look smaller.

To properly solve this, generally utilize an image editing apps to make your image the ideal size, and transfer that.

File Name

Google images

Google images

Before you transfer your picture, pick a descriptive filename—ideally a document name you need that picture to rank for—in light of the fact that it will help with your web index rankings.

For instance, if you want to test this simply do a sample search and see the pictures that rank. They quite often have the keyword you search for in their filename.

Captions

the alt tag

the alt tag

Right now, there’s no real connection between image captions and search engine rankings, at least that’s what I know of.

Then again, bounce rates are considered.

What do I mean by bounce rate?

In the event that somebody searches for a term, taps on your page, and bounces back to the search page rather quickly, search engines utilize that as a factor for rankings.

You might be asking why they would go back to the search page.

It is simply because they did not find what they were looking for in your website.

This is where images with captions play an important role.

After your headline, image captions are essential since they are a standout amongst the well-read bits of pieces of information on your whole site.

Along these lines, if you neglect to utilize them, you’re missing out on one more opportunity to bring down your bounce rate.

The Bottom Line

In the event that you invest hours creating the ideal post, don’t pass up a great opportunity to optimize your images for optimum search engine advantage.

These strides ought to take you no more than a couple of minutes and the benefit far exceeds the trouble!

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5 Tips for Building your Online Reputation

Hey everyone!

Whether you’re attempting to build your own image, business brand or a product brand, the fundamental strides to adding to an effective online reputation are dependably the same. Brands aren’t created overnight. Be prepared to focus on the long haul and don’t give up.

online reputation image 1Building a good online reputation is much the same as building a notoriety in that you have to substantiate yourself over and over with the end goal – individuals should put their trust in you and get to be faithful to you.

This remains consistent for people, little organizations and even the biggest, most trusted brands, for example, Kraft Foods and Disney.

In view of that, look at the 5 tips to building a good online reputation:

Be particular

particularRecognize what you want your brand to stand for, and realize what your brand promises.

Your brand promise ought to be exact and achievable, and you ought to have the capacity to communicate it properly.

For instance, don’t simply say your brand stands for quality.

That is an expansive articulation that any individual or organization can make. How does your brand particularly live and inhale quality? Those specifics are what will make your brand stand out from others claiming the same thing.

Be authoritative

When you recognize what your brand stands for and guarantees, don’t be hesitant to display it. You have to make other people accept you’re the pioneer and authority in your niche and area of specialization. Don’t just sheepishly convey your message. Announce it with powerful words and conviction.

Be predictable

predictableGet your brand message out there and don’t falter.

I’ve perused insights before that state when you’re burnt out on your message, your clients are simply beginning to remember it.

Focus on your brand message. A predictable message and client experience are basic components to building a successful brand.

Be straightforward

In today’s reality, individuals welcome trustworthiness and straightforwardness, and your business will be compensated for it. Try not to offer something you can’t convey. Rather, admit your shortcomings and deliver on your promises. Integrity goes a long, long way.

Be determined

Get your brand message out there. And then get it out over and over and once more. Individuals are immersed with a bunch of messages every day.

It’s not just important that you attempt to stand out from the opposition yet it’s similarly vital that you are not overlooked.

Try not to fail on conveying your brand promise and creating your brand image. Your endeavors will be remunerated in time.

These principles apply to organization, item and individual branding. They are straightforward and very essential factors that are basic to building your online reputation.

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If you have any suggestions, comments or questions about today’s post, please don’t hesitate to write it down in the box below!

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6 Steps on How to Launch a Viral Video Marketing

Hi everyone!

Getting viral is always certainly a formula for online success. Ever since the first cat video was

viral marketing image 1

Go viral now!

watched and watched repeated on YouTube, a new marketing niche was born – Viral video marketing.

Don’t get fooled by the new tag – viral video marketing.

It is nothing new. It has been around for quite some time but not a lot of marketing people are tapping into its potential. Mostly it’s for entertainment.

Getting your material to go viral is a matter of coming up with an awesome video and a lot of preparation.

Viral Video Marketing Tips

Have a Basic Idea

The idea behind your viral video marketing plan should be something that’s different, intriguing, funny, entertaining or it can be your take on something that is highly sought after.viral image 2

This requires knowing your viewers really well for this to actually work and go viral.

Playing off current memes can also do the trick without you having to hit your head against the wall.

Know the Viral Space

What tends to go viral?

As aforementioned, material that is surprising, crazy, interesting or exclusive has the ability to go viral. Also, material content that is geek-funny can do very well online these days, cause, frankly, we need to have a good laugh every now and then. A lot of possibilities can be considered as viral material so you really need to do a lot of informed guesses.

Be in the Loop

viral marketing image 3

viral!

Always regularly check a lot of online sites that your viewers are frequenting.

If you haven’t been doing this, start right away. It’s one way of pinpointing what your viewers are viewing as well – it will save you a lot of time and effort.

Plan your distribution before you take off

Plan where you want to upload your material. There are techniques that you can use to try to get more visibility. Some sites will require a certain fee for your material to be posted to guarantee a higher degree of visibility. Using keywords is also a great technique.

Create Your Content

Put a lot of your creative juices, energy and effort when crafting your material. It’s the most important element in this entire write up. If possible, try to create something that has sequel in it so that you can easily piggyback off an effective technique.

Try not to brand your first run. Don’t put your logo or anything yet, and don’t put your product in your video clip. Instead come back and add them in later when your material has gathered considerable views.

Self-promotion is very much looked down upon in submission of certain materials.

Plot out Your Launch date

Launch your material and keep a very, very close look at it. A lot of possibilities can drift by if you are not monitoring it.

If you are able to accomplish these tips, then you might as well be on your way towards a successful viral video marketing campaign!

See you next time!

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3 Tips for Effective Affiliate Marketing Practice

Hey everyone!

affiliate marketing image 1

Affiliate marketing

Did you know that you can make money via online affiliate marketing programs?

YES you can.

These different programs can all be lucrative sources of earnings in one way or another.

But you must first understand that audience engagement is the key that jump-start the offers.

With affiliate marketing you get paid depending on the program that you wish to join. Usually what happens is that your readers click an affiliate link in your blog or website and if they buy an item or solution, you get paid! It’s that simple!

The action can range anywhere from simply buying an item or signing in for a newsletter, but regardless, you are not paid until you’ve convinced your readers to act, click the link or join the offer.

With that being said, here are some important affiliate marketing tips to consider.

Affiliate Marketing Tips 

Be Relevant

be relevant image 2

Are you relevant?

Be relevant by knowing the latest offerings, services and solutions that is available from your affiliate program.

New ads and online solutions are usually being added for usability and visual appeal.

Changes, no matter how small, encourages action by your audience.

You don’t want to be left in the dark regarding the new affiliate offings right?

You need to always keep your eyes out for new fads and new possibilities within your program and your organization.

Content is ALWAYS number one

article marketing content

Content is TOP priority!

Your website’s content is still your greatest priority. Content is everything, it forms the very core of your online marketing existence.

Make no mistake about it, without useful, timely and relevant content, you will have no audience and you will cease to “exist”.

You need to put your efforts into providing superb content if you want to attract site traffic.

Never ever try to write affiliate marketing content solefy for the purpose of promoting your affiliate programs. This will alienate some of your core fanbase and you will lose some precious traffic this way.

The best way to use any affiliate marketing program blog-wise is to always anticipate what you’re readers are thinking and looking for.

Think of it this way, what makes visitors come to your site in the first place? Is it because of your contents? Or the affiliate marketing links? What are you giving out that they find attractive?

Be sure that the affiliate products you are promoting is the stuff that they are looking for. If your affiliate programs are relevant and helpful then you have just bridge the gap between visitors to clients.

Be Extra Helpful

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Offer help!

Some additional sources of valuable information are thru affiliate ads that help harmonize your content.

Give that extra weight to your post by making it useful, relevant, and helpful as much as you can.

It is prudent to talk about a specific product, and use affiliate advertisements to direct them in the right direction if they choose to act upon the information that you have provided. That’s what affiliate marketing advertisements are for.

I hope you can use these simple tips in your quest to make money via affiliate marketing programs.

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3 Reasons Why Quizzes are Good Marketing Strategy

Hey everyone!

Quizzes image 1

Take the quiz!

One effective way to take advantage of people’s interest and their penchant for defining themselves is by using quizzes.

This is the reason why you see a lot of quizzes posted on your social media networks.

The result may not be 100% scientific, but they offer a lot of entertainment value for the taker plus more importantly, you’d get an insight into his personality.

This undeniable popularity of quizzes should be taken into serious consideration when formulating your marketing strategy.

Let’s face it, people love taking and sharing these entertaining quizzes with their friends, so the wise marketer can also use them as lead generation tool.

Quizzes are Good Marketing Strategy

They are irresistible

quizzes image 2According to Buzzsumo, “the top shared quiz over the last 12 months was ‘What colour is your aura’, with nearly 4 million shares.

“The top 5 quizzes in the last 12 months all had well above 1.5 million shares.”

By employing quizzes, you are in fact giving your audience a chance to learn something interesting about themselves.

This can in turn generate sharing by having them grab that opportunity to start a conversation with their friends. This quality is unique to quizzes.

They are Shareable

quizzes image 3

hit like and share!

One good way to start a conversation with your friends is by sharing quizzes results to them.

Christine Whelan, a sociologist at the University of Wisconsin, echoed this sentiment to NBC News.

“These personality quizzes, at their best, are conversation starters, and give you a shared language to discuss things that are meaningful for you,” Whelan said.

Results get shared because people are eager to let their friends take the same quiz and they could in turn compare notes.

They are always going viral

quizzes image 4

viral!

One particular quiz that comes to mind regarding this ability of quizzes to go viral is the “what colour is this dress that became insanely popular some months back.

It was shared so many times it even got extra mileage on the evening news!

Watch this short video

 

“A quiz is a really quick way to newsjack a topic, such as a breaking meme or a show that’s returning, or a celebrity having a moment.” – Buzzsumo

So there you go, another strategy that you can definitely use in promoting your brand!

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3 Reasons to Include Numbers in your Article

“There are lies, damned lies, and statistics.”—Mark Twain

Hey everyone!

article marketing image 1

numbers are powerful

Numbers are powerful. When talk is cheap, numbers provide the value.

Numbers will close any arguments faster than the wittiest mind out there.

So when crafting any write up, it is of great importance to back your claims with figures and numbers.

I’ve come up with 3 great reasons why to include numbers or numerical data or statistics in your articles.

Read on:

Always Include Numbers

Provides concrete and solid figures to back up your claim

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concrete data

77% of market survey conducted reports that readers are more likely to agree and believe in a “general fact” if it is supported by numerical figures.

Let’s face it, numbers have the power to add that necessary “fact” to back up the words you use.

Numbers are magical. Sure you can argue with the stated numbers but only in relation to the “quantity” not the actual established data.

Shows clear data

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Provides valuable insights

Data reporting is always a crucial piece of information that every bloggers should incorporate into their blogs to give weight and credence.

55% of bloggers believe that including figures and numbers in their blogs increases their chance of being viewed and bookmarked.

This fact is according to a recent Hub spot article published in 2009.

Words alone can be subjected to a lot of scrutiny and debates, but when you add numbers to those words they become powerful.

Take this statement for example : There are a lot of coffee drinkers in the USA.

The statement can be truth but it lacks that added punch to make it a powerful statement. But when you add numbers, it instantly takes a life of its own. Just like with this –

54% of American over the age of 18 drinks coffee everyday.

The second statement is better crafted and has more weight in its information because of the numbers.

Numerical data instantly eradicates uncertainty

article marketing image 4

removes uncertainty

Another clear advantage to having numerical data in your article is that it instantly removes any shadow of doubt in a piece of informative article.

An article loaded with statistics will always appear “substantial.”

The correlation between numbers and facts is a strong indication of a reliable and information-rich write up.

Numbers means statistics, parameters, charts, graphs and all that mathematics related data gathering system.

This data is always an invitation to those smart readers who are looking for figures to back their info gathering as well or even better – market research.

So the next time you want to craft your write up, do your homework and then support all your findings with the the necessary numerical data!

Join me and let’s generate easy money now!   You can make money via blogging!

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3 Reasons Why Use the Hello Bar

Hey everyone!

As promised in my last write up, I present you – the hello bar! So the basic question to ask is what is the Hello bar anyway?

hello bar image 1According to their official site, the hello bar is an unobstructed little banner advertising on your website on just about whatever you want.

Its easy to insert, definitely not annoying and best of all, it’s not a POP UP.

So how do you squeeze this little snippet of codes into your write ups without pissing off your readers in the process?

Here are the 3 main reasons:

The Hello Bar

Build Your Subscribers Faster

hello bar image 2For websites that sell their wares on line, getting visitors to subscribe to listings like email or even newsletter is where the real cash is.

By getting more members to your emailing list or newsletter, you are able to advertise special offers, activities, and new services to them.

This is where the Hello bar comes very handy, with it, you can remind your readers the benefits of being on your list almost anywhere within your article without the hassle associated with those pop-ups.

You can focus attention on your best articles

hello bar image 3Adding the Hello Bar (which is not a widget by the way) in any part of your article will immediately inform your readers on which are your best articles without them having to navigate your site or use the search box.

“With the Hello Bar’s ability to adjust the colour, you can make it a near permanent portion of your website with matching colours or you could use a contrasting colour to really call attention to the content.” – Inbound Authority blog site

You can even make use of this nifty little gadget to drive your internal advertising campaign! This way, you are effectively driving more traffic to the interior portions of your site, especially those parts where there’s a bad site structure where the content isn’t linked to from your homepage or even other pages for that matter.

Promote Your Branding & Social Media Accounts

hello bar image 4Most if not all websites place their social media accounts links at the bottom of the page.
“Scroll data suggests that 22% of visitors to a website actually make it all the way to the bottom.” – clic<tale blog site.

Well you can say goodbye to this format, with the Hello Bar, you can customise your social media icons to be located on top of your home page every time.

This will drastically improve your social media accounts’ click through and follow rate!

There is still a lot of great reasons on why you should start using the hello bar, but I’ll leave the rest of the research back to you.

Let’s make money now! Use the internet to generate easy money!