One effective way to take advantage of people’s interest and their penchant for defining themselves is by using quizzes.
This is the reason why you see a lot of quizzes posted on your social media networks.
The result may not be 100% scientific, but they offer a lot of entertainment value for the taker plus more importantly, you’d get an insight into his personality.
This undeniable popularity of quizzes should be taken into serious consideration when formulating your marketing strategy.
Let’s face it, people love taking and sharing these entertaining quizzes with their friends, so the wise marketer can also use them as lead generation tool.
Quizzes are Good Marketing Strategy
They are irresistible
” “The top 5 quizzes in the last 12 months all had well above 1.5 million shares.”
By employing quizzes, you are in fact giving your audience a chance to learn something interesting about themselves.
This can in turn generate sharing by having them grab that opportunity to start a conversation with their friends. This quality is unique to quizzes.
They are Shareable
One good way to start a conversation with your friends is by sharing quizzes results to them.
Christine Whelan, a sociologist at the University of Wisconsin, echoed this sentiment to NBC News.
“These personality quizzes, at their best, are conversation starters, and give you a shared language to discuss things that are meaningful for you,” Whelan said.
Results get shared because people are eager to let their friends take the same quiz and they could in turn compare notes.
They are always going viral
One particular quiz that comes to mind regarding this ability of quizzes to go viral is the “what colour is this dress” that became insanely popular some months back.
It was shared so many times it even got extra mileage on the evening news!
Watch this short video
“A quiz is a really quick way to newsjack a topic, such as a breaking meme or a show that’s returning, or a celebrity having a moment.” – Buzzsumo
So there you go, another strategy that you can definitely use in promoting your brand!