This 2019, there has been a lot of new Search Engine Optimization updates. The ongoing release of Google Algorithm updates is evident. This time, you can not focus on keywords alone to increase your ranking. Nonetheless, keywords are still essential in optimization. And with so much of SEO techniques today, there is just so much to consider.
If you’d like to drive more organic traffic to your website and improve and search ranking without fear of any Google penalties, here are some things to do.
First, remove anything that slows down your website. Page speed is one of the Google Algos that has been causing divert conversion to your website. You need to be aware that page speed is fine to 3 seconds of website loads. The slow-to-use website indicates a user-friendly experience that can provide frustration and discouraging ways for customers to buy or use your product on your website.
Secondly, link to other websites with relevant content. According to Rand Fishkin, link building is one of the fundamental parts of smart search engine optimization. Link building is provided by trackable traffic with value and resource on your website.
Spammy linking is one of what Google monitors, so make sure that your linking site or your website is only relevant to avoid spam linking. It is also important that their content is of value to your service and products.
Keep in mind that a few authoritative links can help you build trust. Than having many poor quality links. Which may be the result of your website authority.
Next note is, write for humans first, search engines second. Not because you are a Search Engine Specialist, you will only write words that will cover your optimization.
Back then SEO technicians only focus on the singular keyword and website ranking. Let’s change that. Please note that the website traffic factor is the engagement to a particular brand, service or product and return of investment.
Focused on content and intent to generate the trust of customers that leads to more quality traffic. Remember that SEO priority is increasing your customer through your skills, and one of them is optimization in writing. Yes, Content is King.
And when it comes to generated trust and credibility with your customers, you can use a strategy to encourage other trustworthy sites to link to you. Here they are determining your content marketing, and you may find it happening to personal branding.
Moving forward after establishing trust and branding. Do not forget to properly set up a proper Google Analytics to check or lever your standing on content on your landing page. Write unique and relevant meta descriptions to every page.
And usage of readable and meaningful URLs is necessary to customer acquisition. A readable URL is easy to remember URL. This is so, it’s easy to remember the page of your customers that are shopping on your website.
Also use keywords in every image placed in the backend because as soon as a product page is up, there is a Google Images that you can also rank. Images are also optimized and are also in the Search Engine. By this, do not forget about social media sites. Here you will Build momentum with social signals.
There can be more factors of creating & publishing unique content will consistently improve your rankings and provide more organic traffic to your website.