remarketing flowchart

Is Your Remarketing Campaign not Working?

If you feel that your digital marketing strategy is getting stagnant then don’t forget that we can always do re-marketing. Remember that re-marketing is one of the most effective ways to bring back your site visitors.

Re-marketing provides an opportunity to reclaim the conversions that have been closed. Also, it can retrieve the website visitors that sometimes had indicated interest in your service or product.

As a marketer, you may also put your shoes on your customers’ shoes. Keep in mind that you are a customer too. What do you want on a website and why do you return?

And as a marketer, it is possible that the expected conversion rate is a bit higher. And keep in mind that, what is more important, is to improve the conversion rate and what the critical errors of re-marketing are that it reduces the number of results to your campaign.

Get the Re-marketing Process Right

It’s a dilemma that many marketers do not know how to do the re-marketing process properly. Especially many of the great conversions have come from this campaign. But do not worry because there is a lot of effective process to re-marketing.

Typically, the re-marketing campaign is a playbook that will target targeted visitors to go to the root domain (www.rootdomain.com) within 30 days. And instead of refining the audience for a larger CTR (click through rate) and conversion rate, Many marketers take the A / B test without doing the process right.

And this does not help because before solving the problem to re-marketing. Marketers end up to a result of thinking “maybe because I did not have A / B testing, that’s why the result is low” or maybe you think there’s not enough banners in different sizes. But these are not the real reasons why your website is not converting.

Conversion Rate

It is possible that the conversion rate does not increase because, one, your readers don’t know you or your brand. And two, its because re-marketing can’t be unspecific especially in URL. And you can not just focus on a root domain.

Targeting a specific URL is a big mistake. It is not just the setting up of Facebook Pixel and the checking of blogs within the websites.

But it’s more helpful to know where and what web pages the visitors have the most visited product or service on your website. This can be done with the right trackers such as Pixel and GA Scripts.

In this process, Use your trackers to find the visitors of your website that almost avail of your product or service. Then narrow down an audience that you can target to move through re-marketing leads. After going through the list, you may supply A / B testing.

Existing Customers

You may also be re-targeting your existing customers and re-use your services or products again. At this point, we target by visit frequency. They can offer you what’s new to your website, or discount your product or service patronage. Remember to avoid Factor up fatigue and your patrons.

This can be done using various tools like AdEspresso. With this tool, you can set how frequent a specific customer can see an ad that is set to. Always remember to always meet the required details when setting up a re-marketing campaign and have precise targets.

This way you make your re-marketing campaign can be more conversant.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s