Utilising the power of short messaging service (SMS) for your marketing campaign is a fast, cost-effective and highly converting way to generate leads and reach out to repeat customers.
If you haven’t leverage this system, it’s never too late to start using it now, especially since there’s a fairly large demographics of individuals who own at least one mobile device which they carry with them all the time.
Here’s a quick a run-down on how to launch a successful SMS or text messaging marketing campaign.
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CTA ( Call to Action)
Make sure that you state this right away in your SMS campaign.
One effective way is to always tell your text message recipients what they would gain if they would subscribe to your solution or brand.
Have the end in mind even at the start of your text message to avoid long boring text message. The time window you have for this is less than 5 seconds tops!
Keep it short
Essentially, you only have 160 characters to get your most important point across. So choose your words very carefully. Use the direct approach method. Don’t dilly dally. Your brand’s advantage should be immediately clear to your recipient.
Always consider the time when you want to send your text message out.
If you hope to gain an action or response, it is important that you give your recipients ample time to think about your offer during the course of their day.
One way to achieve this is by preparing a scheduler that you can view and track what is the best time to send your text marketing and to which group of people you want to send it out.
Avoid sending text after text to the same group of people continually within a single day! This is considered spamming and many will definitely frown upon you which would result in lost of possible conversion for you.
Learn to manage your database properly to avoid texting the same marketing campaign to the same group of people. Also, try to keep your text message engaging and most importantly, fresh!
Be clear about the opt-in rule
Always remember to use an SMS keyword for this type of action. (e.g. Text JOIN to 10110 to receive the latest offers and updates.)
Have this printed everywhere. Text messaging is an invasive strategy and thus it may violate some regional laws.
Be sure to read what your local Privacy and Electronic Communications policy has to say about this.
Protect your brand’s reputation by making sure that all of your recipients have actually opted in.
Simple to opt-out
In my many years of being an on-line marketer, I found it really exasperating when you’re opting out of a solution but you are constantly STILL being bombarded with countless proposal.
Some text messaging campaigns I’ve encountered are like that, for me, it’s a sign of unprofessional ism and is blatantly unethical. AVOID THIS PRACTICE at all cost.
Make sure your opt-out option is simple in your texts. Make it a point to let go of your clients when they have decided to opt-out of whatever current solution you are promoting.
Who knows in the near future they will even subscribe to another solution that you are promoting just because of the excellent experience they had with you in the past.
There you go, I hope this article have you itching to start your very own text messaging campaign now.
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