Category Archives: online marketing tips

5 Tips on How to Leverage Google Plus

5 Tips for Google plus Users

Create smart groups

Google+ permits you to make circles and after that add different people to them. Don’t overlook this available tool.

By making smart circles, you will make it much less demanding to post specific contents to focus groups and to pinpoint various interests.

This can be particularly useful to your business, where you need to create circles specifically for your organization.

Inside of these circles you can present related contents that points to a certain aspect of your business (say, Sales or Support).

Join related groups

There are endless groups on Google+, a hefty portion of which will be of interest to you and/or your organization.

Seek these out and join the ones you feel best suit your requirements.

Be that as it may, once you’ve joined those groups, don’t hop in and instantly begin posting about your organization or item.

You should first let individuals know you’re there. The most ideal approach to do that is to connect with the clients inside of the group.

Manufacture an affinity with the gathering and once you (and they) feel great, begin talking up about your organization or item. Ideally, you won’t need to try posting about your organization/item, as the clients will get to be intrigued and look up your profile.

Link your Content

Rather than just arbitrarily jumping into Google+, you ought to be connecting your important content from your blogsite, announcements, and so forth to your Google+ account.

Google+ isn’t the same as Facebook, where a drive-by posting will get you some place.

The crowds of Google+ lean toward genuine info laden articles to minute to-minute updates. Considering that, you ought to have your essential contents connected to your Google+ account.

Familiarize Hangouts

Google+ hangouts are an incredible approach to connect.

Hangouts can be a compelling approach to offer imminent customers some assistance with getting to know you and your organization and even do unconstrained (or arranged) online classes or webinars.

You can do the standard chat plus the built-in video talk. In the event that you have the gear accessible, you can empower high-res video chat.

You can likewise change a link from content to video. This is a Google+ highlight that is an absolute know-how for your organization.

Develop and sustain connections

This is vital. You would prefer not to simply impact a bundle of circles with spam.

You have to become acquainted with those planned devotees/customers/clients and forge a lasting relationship — not just connections.

The more time you spend nurturing those connections, the better Google+ will work for you. The more I figured out how to get individuals keen on me, the more probable they would get to be occupied with my work. Same remains constant for connections on Google+.

This additionally implies clicking +1 on followers’ posts, as well as remarking on posts and notwithstanding joining hangouts started by those communities/followers.

There you go, try these easy tips and tell me the result!

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5 Ways to Acquire Quality Backlinks

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Hey everyone!

links are important

Links form the backbone of any website and is an important factor that directly influences the ranking.

With the coming of Google, SEO started to acquire footing and backlinks turned into a noteworthy component of SEO success.

Since building backlinks is exceptionally basic to the effectiveness and success of any website, this post will be discussing 5 approaches to get quality backlinks for your site.

Get Quality Backlinks Easily

Article Marketing

For quite a while now article marketing has been one of the best approaches to get quality backlinks to your site.

But despite the fact that this strategy actually works, there are a few things you ought to consider when attempting to get backlinks through article marketing.

This is not the same as guest blogging and one thing you should keep in mind is that you should only do article marketing on relevant and relative sites.

For instance, if you are a SEO organization, you ought to post contents on an article directory which is just focusing on your niche – SEO.

It is vital to make the most out of your anchor text when attempting to advance your site through article marketing because your link will be wasted in the event that you are not optimizing properly your anchor text.

Another critical thing is that you should only submit your articles to proven and quality article registries that are already established and have gained authority in search engines.

It is additionally imperative to make successful utilization of the dofollow article registries since numerous web crawlers discount links from nofollow sites.

Maximize your Social Networking Site Profile

This is often one overlooked and under-used strategy that you can use to get quality backlinks to your site.

These social networking sites have high page rank and this will flow to your account, despite the fact that some of them are nofollow although some are dofollow.

These social networking sites permit you to add links back to your site as well as other sites in your bio, it is important that you know how to effectively leverage this feature.

Press Release

Another effective way to get quality backlinks to your site is by making successful utilization of press release submission sites.

If you can pull this off properly, you can get a ton of valuable backlinks from these sites since they are supplying these releases to a considerable number of smaller sites and they can be picked up by news sites which implies more exposure and quality backlinks for you.

To get the maximum effectiveness from your press release, you ought to ensure you have a newsworthy and alluring title to attract more individuals.

You ought to likewise ensure you have a link to your site in the body of your press release since a few individuals may copy your content without needing to give credit to you yet this will help you against that.

Link Exchange

As out-dated as this might be still has its effectiveness. When attempting to get quality backlinks through link exchanges it is important to have a different site where you will be putting other individuals’ link since this will make you more secure, keeping you from being penalized by search engines.

Document Sharing

Another valid approach to get quality backlinks to your webpage is by presenting your articles and e-books to document sharing sites.

You can do this by converting your blog entries as pdf records and transferring it to document sharing sites subsequently leaving a backlink to your site.

Many fear utilizing this strategy however it gives you some great backlinks on the account that a significant number of these sites are trusted by Google and some other web crawlers and links from most document sharing sites are additionally do-follow.

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4 Image Optimization Tips for You

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Hey everyone!

You may not be aware yet, but did you know that images can produce a TON of website traffic from image based internet searchers (Google Images for instance).

alt tag

If you need this traffic, you should figure out how to optimize your image to score some of this activity.

Fortunately, it’s no as complicated as you might suspect once you learn what to do.

So, without further ado, here’s my best advice for optimizing your blog images.

Optimize your Images

Use Alt Text

Google crawler

When you see a photo of a red balloon, you instantly recognized what is happening in the picture.

The issue is, right now instant recognition isn’t feasible for “crawlers”. Rather, you should offer the “crawlers” some assistance with understanding each of your images with alt text.

What is an image alt text?

The short answer is, it is the text that web crawler uses to understand images.

To incorporate it, you just include alt=”this is your alt text” to your image tag. Here’s an illustration:

Simple right?

File Size

You know that page load times matter for SEO, at this moment, right?

In this way, to guarantee that your images don’t torpedo your fast load times, make the image document size as small as could be expected under the circumstances (without giving up quality).

There are FREE online apps that you can use to do this.

One other thing, try not to let your browser resize a large image to look smaller.

To properly solve this, generally utilize an image editing apps to make your image the ideal size, and transfer that.

File Name

Google images

Before you transfer your picture, pick a descriptive filename—ideally a document name you need that picture to rank for—in light of the fact that it will help with your web index rankings.

For instance, if you want to test this simply do a sample search and see the pictures that rank. They quite often have the keyword you search for in their filename.

Captions

the alt tag

Right now, there’s no real connection between image captions and search engine rankings, at least that’s what I know of.

Then again, bounce rates are considered.

What do I mean by bounce rate?

In the event that somebody searches for a term, taps on your page, and bounces back to the search page rather quickly, search engines utilize that as a factor for rankings.

You might be asking why they would go back to the search page.

It is simply because they did not find what they were looking for in your website.

This is where images with captions play an important role.

After your headline, image captions are essential since they are a standout amongst the well-read bits of pieces of information on your whole site.

Along these lines, if you neglect to utilize them, you’re missing out on one more opportunity to bring down your bounce rate.

The Bottom Line

In the event that you invest hours creating the ideal post, don’t pass up a great opportunity to optimize your images for optimum search engine advantage.

These strides ought to take you no more than a couple of minutes and the benefit far exceeds the trouble!

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5 Tips for Building your Online Reputation

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Hey everyone!

Whether you’re attempting to build your own image, business brand or a product brand, the fundamental strides to adding to an effective online reputation are dependably the same. Brands aren’t created overnight. Be prepared to focus on the long haul and don’t give up.

Building a good online reputation is much the same as building a notoriety in that you have to substantiate yourself over and over with the end goal – individuals should put their trust in you and get to be faithful to you.

This remains consistent for people, little organizations and even the biggest, most trusted brands, for example, Kraft Foods and Disney.

In view of that, look at the 5 tips to building a good online reputation:

Be particular

Recognize what you want your brand to stand for, and realize what your brand promises.

Your brand promise ought to be exact and achievable, and you ought to have the capacity to communicate it properly.

For instance, don’t simply say your brand stands for quality.

That is an expansive articulation that any individual or organization can make. How does your brand particularly live and inhale quality? Those specifics are what will make your brand stand out from others claiming the same thing.

Be authoritative

When you recognize what your brand stands for and guarantees, don’t be hesitant to display it. You have to make other people accept you’re the pioneer and authority in your niche and area of specialization. Don’t just sheepishly convey your message. Announce it with powerful words and conviction.

Be predictable

Get your brand message out there and don’t falter.

I’ve perused insights before that state when you’re burnt out on your message, your clients are simply beginning to remember it.

Focus on your brand message. A predictable message and client experience are basic components to building a successful brand.

Be straightforward

In today’s reality, individuals welcome trustworthiness and straightforwardness, and your business will be compensated for it. Try not to offer something you can’t convey. Rather, admit your shortcomings and deliver on your promises. Integrity goes a long, long way.

Be determined

Get your brand message out there. And then get it out over and over and once more. Individuals are immersed with a bunch of messages every day.

It’s not just important that you attempt to stand out from the opposition yet it’s similarly vital that you are not overlooked.

Try not to fail on conveying your brand promise and creating your brand image. Your endeavors will be remunerated in time.

These principles apply to organization, item and individual branding. They are straightforward and very essential factors that are basic to building your online reputation.

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3 Coming Attractions in Online Marketing this 2016

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Hi everyone!

Happy New Year!

Online marketing this 2016 will surely incorporated new ideas and techniques to bring freshness to its already bloated market.

After much scrutiny and research, here’s very short list of what will hopefully make it big this New Year!

Read on:

Online Marketing in 2016

Bigger role of Smart TV for online search

With the latest technology being incorporated into our smart TVs, the traditional role of the television is quickly evolving by leaps and bounds.

Gone are the days that the sole purpose of the TV is to bring the daily news and the usual TV programming,

today’s smart TVs are more than that. You can plug a flash drive to play your favorite selection of downloaded music, or watch saved movies with it!

But much more to that is that today’s smart TVs are also capable of being connected online. This enables them to do a myriad of tasks usually reserved to the desktop.

Today’s smart TVs are being used to do searches on Youtube, browse Facebook, Instagram and all your social media networking platforms.

But what I think would hit it big this year is that smart TVs will actually play a bigger role doing online marketing searches.

This is not a novelty thing, but a more convenient, quicker avenue for searchers to accomplish. What also makes the smart TV a better choice is that the screen is quite frankly way bigger than your average “big screen” computer monitor.

Mobile Email

Another thing that will greatly impact online marketing this year is that more and more people are going to open their emails using their smart mobile devices.

As the handy mobile device is now as indispensable as the can opener a couple of decades back, online marketers will be force to adapt to this growing handy tool.

What this means is that email campaigns will now be tweaked to make them readable and formatted to suit mobile devices better.

Content Marketing

Content marketing will still out-stat all other forms of online marketing out there by a big margin.

Searchers will continue to go after information laden content as a means to be informed and entertained.

But aside from using the traditional text laden format, marketers will start to incorporated 3D animations and virtual reality to make content marketing more exciting, more interactive and more informative at the same time!

So there you go, my fearless prediction as to what will definitely make it big this 2016 in online marketing!

Using Infographics is a Great Marketing Tool!

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Hey everyone!

There is no much better method to explain how infographics are a reliable marketing device than in the form of an easy to follow infographic. We describe exactly what an infographic is and how the visualization of information takes precedent over text heavy stimuli.

The eyes are an extension of the brain and well over half of the population are visual students. With this in mind, publishers and companies can benefit from the modification. There is a need for information that is quickly transferable, meaningful and aesthetically intriguing.

As almost all sensory details will be filtered out the brain, it is essential to produce a long lasting visual impression and often through sourcing uncommon details.

Take this infographics for example:

Hope this helps a lot especially in formulating your marketing campaign in the coming days or even year!

If you have any questions, comments or suggestions, please feel free to leave one in the box provided for below.

You can also hit the like button and share this article!

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6 Steps on How to Launch a Viral Video Marketing

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Hi everyone!

Getting viral is always certainly a formula for online success. Ever since the first cat video was

Go viral now!

watched and watched repeated on YouTube, a new marketing niche was born – Viral video marketing.

Don’t get fooled by the new tag – viral video marketing.

It is nothing new. It has been around for quite some time but not a lot of marketing people are tapping into its potential. Mostly it’s for entertainment.

Getting your material to go viral is a matter of coming up with an awesome video and a lot of preparation.

Viral Video Marketing Tips

Have a Basic Idea

The idea behind your viral video marketing plan should be something that’s different, intriguing, funny, entertaining or it can be your take on something that is highly sought after.

This requires knowing your viewers really well for this to actually work and go viral.

Playing off current memes can also do the trick without you having to hit your head against the wall.

Know the Viral Space

What tends to go viral?

As aforementioned, material that is surprising, crazy, interesting or exclusive has the ability to go viral. Also, material content that is geek-funny can do very well online these days, cause, frankly, we need to have a good laugh every now and then. A lot of possibilities can be considered as viral material so you really need to do a lot of informed guesses.

Be in the Loop

viral!

Always regularly check a lot of online sites that your viewers are frequenting.

If you haven’t been doing this, start right away. It’s one way of pinpointing what your viewers are viewing as well – it will save you a lot of time and effort.

Plan your distribution before you take off

Plan where you want to upload your material. There are techniques that you can use to try to get more visibility. Some sites will require a certain fee for your material to be posted to guarantee a higher degree of visibility. Using keywords is also a great technique.

Create Your Content

Put a lot of your creative juices, energy and effort when crafting your material. It’s the most important element in this entire write up. If possible, try to create something that has sequel in it so that you can easily piggyback off an effective technique.

Try not to brand your first run. Don’t put your logo or anything yet, and don’t put your product in your video clip. Instead come back and add them in later when your material has gathered considerable views.

Self-promotion is very much looked down upon in submission of certain materials.

Plot out Your Launch date

Launch your material and keep a very, very close look at it. A lot of possibilities can drift by if you are not monitoring it.

If you are able to accomplish these tips, then you might as well be on your way towards a successful viral video marketing campaign!

See you next time!

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3 Tips for Effective Affiliate Marketing Practice

Affiliate Marketing Tips

Be Relevant

Are you relevant?

Be relevant by knowing the latest offerings, services and solutions that is available from your affiliate program.

New ads and online solutions are usually being added for usability and visual appeal.

Changes, no matter how small, encourages action by your audience.

You don’t want to be left in the dark regarding the new affiliate offings right?

You need to always keep your eyes out for new fads and new possibilities within your program and your organization.

Content is ALWAYS number one

Content is TOP priority!

Your website’s content is still your greatest priority. Content is everything, it forms the very core of your online marketing existence.

Make no mistake about it, without useful, timely and relevant content, you will have no audience and you will cease to “exist”.

You need to put your efforts into providing superb content if you want to attract site traffic.

Never ever try to write affiliate marketing content solefy for the purpose of promoting your affiliate programs. This will alienate some of your core fanbase and you will lose some precious traffic this way.

The best way to use any affiliate marketing program blog-wise is to always anticipate what you’re readers are thinking and looking for.

Think of it this way, what makes visitors come to your site in the first place? Is it because of your contents? Or the affiliate marketing links? What are you giving out that they find attractive?

Be sure that the affiliate products you are promoting is the stuff that they are looking for. If your affiliate programs are relevant and helpful then you have just bridge the gap between visitors to clients.

Be Extra Helpful

Offer help!

Some additional sources of valuable information are thru affiliate ads that help harmonize your content.

Give that extra weight to your post by making it useful, relevant, and helpful as much as you can.

It is prudent to talk about a specific product, and use affiliate advertisements to direct them in the right direction if they choose to act upon the information that you have provided. That’s what affiliate marketing advertisements are for.

I hope you can use these simple tips in your quest to make money via affiliate marketing programs.

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A Funny Story

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Hi everyone!

Allow me to change the usual approach with this post if you will. I do believe we all have our little amusing story about a funny episode that happened to us one time or another.

It’s a laughing matter!

What is so cool about it especially if it involves some type of “guffaw” on our part is that we could look back with delight and consider it with genuine amusement.

Did you know a funny story can be a source of laughter or joy for those that are listening without embarrassing those that are involved with the episode?

Here’s a Short YouTube video about real life funny clips

Here’s the real question: Can a Funny Story Bring you Money?

It could be true that a great deal of comedians and funny writers base their jokes on actual hilarious anecdotes that personally took place in their lives.

So can a funny story bring in the money? Yes it can! There exist a lot of online sites where you can send your funny stories and make instantaneous cash if any of your stories is used.

You could additionally utilize your funny story as some type of ice breaker when you’re working in your company as this would certainly be a good sign for both your office mates and clients and will most definitely lighten up the entire workplace.

One warning though: Jokes should be used like salt in a dish, just a little, never serve it as the main course unless it’s a comedy club.

However, if making money is always one of your reasons, then why not try this affiliate marketing network that’ll give you the opportunity to earn up to $15,000 a month or more!

For a meager $25 registration fee, you have the power to earn $15, 000 a month plus 100% commission. This is no scam, it’s the Empower Network business opportunity for you!

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How to Launch an Easy SMS Marketing Campaign

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Hey everyone!

Utilising the power of short messaging service (SMS) for your marketing campaign is a fast, cost-effective and highly converting way to generate leads and reach out to repeat customers.

text message

If you haven’t leverage this system, it’s never too late to start using it now, especially since there’s a fairly large demographics of individuals who own at least one mobile device which they carry with them all the time.

Here’s a quick a run-down on how to launch a successful SMS or text messaging marketing campaign.

Start an SMS Campaign Now

CTA ( Call to Action)

Hurry!

Make sure that you state this right away in your SMS campaign.

One effective way is to always tell your text message recipients what they would gain if they would subscribe to your solution or brand.

Have the end in mind even at the start of your text message to avoid long boring text message. The time window you have for this is less than 5 seconds tops!

Keep it short

Essentially, you only have 160 characters to get your most important point across. So choose your words very carefully. Use the direct approach method. Don’t dilly dally. Your brand’s advantage should be immediately clear to your recipient.

Right Time

is it the right time?

Always consider the time when you want to send your text message out.

If you hope to gain an action or response, it is important that you give your recipients ample time to think about your offer during the course of their day.

One way to achieve this is by preparing a scheduler that you can view and track what is the best time to send your text marketing and to which group of people you want to send it out.

Avoid repetition

Avoid sending text after text to the same group of people continually within a single day! This is considered spamming and many will definitely frown upon you which would result in lost of possible conversion for you.

Learn to manage your database properly to avoid texting the same marketing campaign to the same group of people. Also, try to keep your text message engaging and most importantly, fresh!

Be clear about the opt-in rule

Opt in?

Always remember to use an SMS keyword for this type of action. (e.g. Text JOIN to 10110 to receive the latest offers and updates.)

Have this printed everywhere. Text messaging is an invasive strategy and thus it may violate some regional laws.

Be sure to read what your local Privacy and Electronic Communications policy has to say about this.

Protect your brand’s reputation by making sure that all of your recipients have actually opted in.

Simple to opt-out

easy opt out

In my many years of being an on-line marketer, I found it really exasperating when you’re opting out of a solution but you are constantly STILL being bombarded with countless proposal.

Some text messaging campaigns I’ve encountered are like that, for me, it’s a sign of unprofessional ism and is blatantly unethical. AVOID THIS PRACTICE at all cost.

Make sure your opt-out option is simple in your texts. Make it a point to let go of your clients when they have decided to opt-out of whatever current solution you are promoting.

Who knows in the near future they will even subscribe to another solution that you are promoting just because of the excellent experience they had with you in the past.

There you go, I hope this article have you itching to start your very own text messaging campaign now.

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