You may not be aware yet, but did you know that images can produce a TON of website traffic from image based internet searchers (Google Images for instance).
If you need this traffic, you should figure out how to optimize your image to score some of this activity.
Fortunately, it’s no as complicated as you might suspect once you learn what to do.
So, without further ado, here’s my best advice for optimizing your blog images.
Optimize your Images
Use Alt Text
When you see a photo of a red balloon, you instantly recognized what is happening in the picture.
The issue is, right now instant recognition isn’t feasible for “crawlers”. Rather, you should offer the “crawlers” some assistance with understanding each of your images with alt text.
What is an image alt text?
The short answer is, it is the text that web crawler uses to understand images.
To incorporate it, you just include alt=”this is your alt text” to your image tag. Here’s an illustration:
<img src=”red-balloon.jpg” alt=”Red Balloon”/>
In this way, to guarantee that your images don’t torpedo your fast load times, make the image document size as small as could be expected under the circumstances (without giving up quality).
There are FREE online apps that you can use to do this.
One other thing, try not to let your browser resize a large image to look smaller.
To properly solve this, generally utilize an image editing apps to make your image the ideal size, and transfer that.
Before you transfer your picture, pick a descriptive filename—ideally a document name you need that picture to rank for—in light of the fact that it will help with your web index rankings.
For instance, if you want to test this simply do a sample search and see the pictures that rank. They quite often have the keyword you search for in their filename.
Right now, there’s no real connection between image captions and search engine rankings, at least that’s what I know of.
Then again, bounce rates are considered.
What do I mean by bounce rate?
In the event that somebody searches for a term, taps on your page, and bounces back to the search page rather quickly, search engines utilize that as a factor for rankings.
You might be asking why they would go back to the search page.
It is simply because they did not find what they were looking for in your website.
This is where images with captions play an important role.
After your headline, image captions are essential since they are a standout amongst the well-read bits of pieces of information on your whole site.
Along these lines, if you neglect to utilize them, you’re missing out on one more opportunity to bring down your bounce rate.
The Bottom Line
In the event that you invest hours creating the ideal post, don’t pass up a great opportunity to optimize your images for optimum search engine advantage.
These strides ought to take you no more than a couple of minutes and the benefit far exceeds the trouble!