How to Integrate Gamification with Your Content Marketing Strategy

Article summary

Why Gamification?

  • According to the International Journal of Education Technology in Higher Education, gamification increased retention by 12.23% and increased overall performance 7.03%.
  • This is the one of the most effective ways to increase learner engagement, retention, and recall by reducing barriers to learning.
  • Scientists studied the effectiveness of using gamificatiin in the form of video games to teach students diagnosed with autism.
  • Results of this study showed that this training package is effective in teaching age-appropriate content through gamification.

The Art of the Game

The gamification of learning is an educational approach to motivate students to learn by using video games design and game elements in learning environment. In other words gamification is the introduction of game elements in a non-game situation. Aims to engage users to change their behavior in order to acquire and to adhere to a healthy behavior.

Brief History

The idea of embedding game techniques and mechanics in the business system to enhance customer engagement and experience is very recent in the business world.

This is called as gamification. Some experts view that gamification is the future of digital marketing. Hoping to outlast just a passing fancy or novelty, its influence is predicted to be widespread, sort of like this is the real game changer.

 The main goal of this marketing technique is to give more excitement and trill for your site visitors as they engage the game. This is to increase page visit duration and avoid high bounce rate or click outs

There are different gamification strategies, you must know what your users find interesting or engaging by giving more challenges at the same time offer more rewards as they put in more time playing.

Many companies so far have succeeded by using gamification in marketing like MapMyRun also known as MapMyFitness – a fitness website and also app of a kind  as one of the many examples of a business organization that has successfully employed a strategy of gamification in marketing. 

Gamification is considered as a way to influence online and offline behavior. The reason for this is because applications eventually lead people to do things like playing games or responding to certain situations.

There are many ways on how gamification is explained

Gamification is the process of game-thinking and the game mechanics to engage users to solve problems. Similarly, gamification is said to be a service design that has the objective to provide game-like experience to users as well as affecting their behavior.

More often than not, our efforts to engage with users usually fail. What we as marketers consider fun and engaging, our users often dismiss as dull, tedious and irrelevant. The world around us is changing as we are now fighting for hearts and minds, not just wallets.

We don’t want people to just consume our product or patronize our service, but to authentically fall in love with our brand. That is what gamification is rapidly gaining popularity.

Gamification is also an application of game mechanics and game design techniques of traditional gaming environment. It is an excellent way to engage and motivate people to complete tasks and achieve goals by tapping into our basic desires, need and impulses. Can be addictive, enhancing the customer experience, encouraging return visits and building long-term loyalty.

Are you ready to use this technique in your marketing campaigns?

If you happen to like this topic, pls do leave a comment below, and share the word!

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