Article Summary

Reasons why people love podcasts

• Portable
• Packed ball of Energy
• Educational Value
• Pool of usable Ideas
• FREE

There’s a steady increase of podcast usage, not only for personal use but even to drive value into the marketing strategy. If you haven’t explore this entertaining niche, then it’s never too late to get your hands on one now and who knows you might just be a successful podcaster in the making.

So what is a podcast?

What is a podcast? Simply put: a podcast is an audio programme, just like Talk Radio, but you subscribe to it on your smartphone and listen to it whenever you like. – https://www.thepodcasthost.com/listening/what-is-a-podcast/

5 reasons to consider the use of Podcast

Portability

With podcast, you can literally carry them in your pocket via your mobile device. Sure, traditionally, you listen to podcasts using your desktop, live or downloaded. Now, you can subscribe to the ones prefer listening in increment or by episodes. You can have them synched to your daily walking or even driving routine depending on the time-frame you have allotted.

Ball of Energy

Oftentimes, best podcasts don’t talk down to their audience. Listening on how highly strung or energetic the podcaster always somehow rubs on me. I mean the whole vibes is contagious! I mostly listen to podcasts in the marketing/business/entrepreneurial space. Usually many podcast features people/influencers who have learned to overcome obstacles in their lives and this inspires me to persevere as well.

Educational

If you’re the auditory-type person, meaning you receive information better when listening to it, then a podcast is the perfect vehicle for you. Sometimes a 10-minute audio overview can explain the concepts better than a whole book.

Pool of Ideas

I realized that while listening to podcasts, my mind tends to get triggered and ideas starts pouring in. The thing that catches me off is I need to write down these ideas right away or they’re be gone as quickly as they come in.

FREE

Well surely, most podcasts would require you to subscribe and comes with a fee, but if you’re resourceful enough there exist in the online universe a whole plethora of FREE podcasts on just about any imaginable subject matter in the whole wide world.

So how does this all translate to your marketing efforts?

How about instead of just writing your content, you can also use podcast to deliver your campaign?