Using Augmented Reality in Marketing

Article Summary:

  • Marketing can benefit from Augmented Reality
  • AR apps are now readily available
  • AR and content marketing
  • Smart phones and devices that are AR friendly and capable

Augmented Reality is a fresh, interactive and virtual solution that is employed in marketing that provides a never before seen approach that enables searchers/users to actually engage with a solution or product.

How augmented reality can benefit marketing

Some creative brands are already using this technology to come up with cutting-edge, highly engaging content that entertains their audiences.

By offering solutions to a wide range of enterprises across different industry niches and platforms, AR is slowly revolutionizing the general landscape of marketing – in a good way.

Augmented Reality available apps for digital marketing

The growth in AR-capable devices has played a large part in making augmented reality more commonplace for marketing, advertising and sales purposes.

Many times online purchasers face the inconvenience of not having the ability to try their clothes or shoes before buying them, eventually ending up disappointed when trying out their new products. Augmented reality apps for marketing solve this issue, because it is now possible to virtually try on a product before purchasing, which can ultimately increase customer satisfaction.

“Furniture and interior design companies, like Ikea, also are increasingly using AR solutions for his or her businesses. They now offer users the chance to virtually display new pieces of furniture in their living rooms and kitchens by simply employing a mobile app.”

AR and Content Marketing

Campaigns like Burger King’s ‘Burn that Ad’ – where users were rewarded with a free meal at BK by pointing their smartphones at a McDonald’s outdoor ad and see them “burn” on their phone – are revolutionising the way brands can advertise and promote their products. However, augmented reality in content marketing is additionally changing the way users can consume some products.

Magazines and books, for instance , are now using their printed versions as platforms to explore virtual opportunities. Openbook Howden has done this with its interactive print, also as many other children’s book publishers, as they permit kids to use smartphones to bring their favourite characters ‘alive’ and convert reading into a multimedia animated experience.

Smart phones and devices that are AR friendly and capable

Mobile applications on phones and tablets are centered around AR overlays that influence a blend of the gadget’s preparing power, camera focal points and web availability to give an increased encounter.

Headsets are worked to convey exceptionally vivid encounters that blend enlarged and computer generated reality conditions, and Microsoft HoloLens and Magic Leap are the business chiefs in Augmented Reality development.

Brilliant glasses are light-weight and low-power wearables that give first-individual perspectives, and these incorporate items like Google Glass Enterprise Edition and Vuzix Blade.

The program based experience uses new innovations to give a comparable encounter to what portable AR offers yet without application downloading.

If you find today’s topic insightful, or if you have any questions or comments, do leave one at the space provided for.

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