Category Archives: online marketing tips

ppc marketing

3 PPC Marketing Tips for the Newbie

One of many quickest and most useful ways to drive relevant traffic to your website is PPC marketing.

Simply by using targeted online advertising you can very quickly reach a huge number of potential customers interested exactly in those services you are offering.

In this article we will make clear how to effectively promote your services and expand your customer base with PAY PER CLICK (PPC), no matter how big or small your business is.

Increase your online presence with these simple PPC ideas.

Let presume that you have a WordPress based business. Your website is well laid away, plainly conveying to your customers what services you are offering and the worthiness to your customers.

In the event you haven’t already read the any articles about packages and tiering your offer, I suggest to consider a quick look as it may provide you with functional insight into offering your potential clients varied deals thus leaving you the room to ‘push’ your clients higher to the tiers once they are satisfied with your services.

You also have a few regular clients but wish to further expand the amount and reach a larger audience thus increasing your customer base and increasing your business.

Here is where the PPC Advertising, as a quick and a fairly easy way of getting new customers, comes into play.

3 PPC Marketing Tips

Pay-Per-Click Simple

Pay-Per-Click (PPC) stands as a model of internet marketing in which you pay a cost every time one of your adverts is clicked.

Essentially, it’s a way of purchasing visits to your website, rather than attempting to “earn” those visits organically through content and SEO efforts.

For what reason is PPC so useful?

PPC can generate a lot of traffic very quickly. If you spend enough money & get top placements, your prospective customers will see your business first.

PPC Advertising is Fast

With a few online PPC systems, such as Google Ppc, you can create advertising and generate traffic within a few minutes after opening an account.

PAY-PER-CLICK Advertising is also Versatile

Where other varieties of advertising can lag weeks or months behind changing audience behavior, you can modify most pay-per-click campaigns in a matter of minutes. Providing you with unmatched ability to adapt to ever changing market conditions and customer interests.

PPC is Inexpensive

PPC cost usually vary between few cents and few us dollars with regards to the competition for the particular words and placements.

Through into account that you pay a couple of dollars for subscribers that may wrap up leaving you with hundred of us dollars – you can see what a bargain these advertising are.

You pay only when someone clicks on your ad: unlike other strategies of traditional marketing, one of the key features of PAY PER CLICK marketing is that you only spend money on customers that show interest in your products or services.

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long form content

Is Long Form Content Still Relevant?

There was at one time when long-form was the zenith of content. Readers regarded you more for it; Google positioned you higher for creating it; different brands would attempt to copy it.

Be that as it may, is long-frame content still important in 2017?

The proof would propose not. A Microsoft study from two or three years back reported that the normal capacity to focus had dwindled from 12 seconds in the year 2000 to a simple eight seconds. Absolutely not sufficiently long to endure, say, a 2,000-word article.

Likewise, our go-to gadget for perusing the web is not any more the desktop, but the flexible mobile phone, as indicated by official research from Ofcom.

Presently, a mobile phone might be a lot of things, yet it isn’t worked for long-form content. A 2,000-word article looks sufficiently long on a tablet screen, more so on a mobile phone.

Delving further into the information

You should not try delivering long-form content through and through at that point, correct? Indeed, but wait up.

The shortening attention-span might be a double-edged sword after all.

Researchers found out that our ability to focus may not be getting shorter after all – rather, the level of focus connected is “task-dependent”.

Without a doubt, we won’t not concentrate an extraordinary arrangement on content we couldn’t care less about, yet in the event that it’s enhancing our lives and online experience, at that point we might just read on.

What does Google say?

Google tends to take this position, as well. In Moz’s provide details regarding non-watchword positioning elements, four of Google’s main 10 factors identify with client encounter: page is versatile benevolent, immaculate bob rate of the page, general outline and additionally client encounter, and stay time or long snap measurements.

Google is just going to show signs of improvement at perceiving awesome on-page encounters, reimbursing pages as needs be in positioning. Those pages with a great deal of content yet little value will begin dropping through the positions.

Composing long-form content for composing longer content’s purpose, at that point, is plainly a terrible thought.

Sometime in the distant past you would have away with simply employing your top to bottom substance with watchwords – Google might’ve remunerated you for it regardless of the possibility that it turned clients off. Presently, however, your substance must be based on what the client needs.

What does the client need?

That is the immensely vital inquiry. In a perfect world, you’d sit your intended interest group down, find their solutions on what they accept is the ideal length of substance, at that point include those responses to concoct a normal.

In any case, while you won’t not have the capacity to get as particular as that, with some strong group of onlookers inquire about, you will have the capacity to get a smart thought of the lengths individuals will go for your substance.

Another alternative is to do somewhat of A/B testing. For instance, you could item a 500-word bit of substance, a 1,000-word bit of substance and a 2,000-word bit of substance, all on a similar subject, yet with shifting levels of detail.

You’ll never have the capacity to really tell the ideal substance length for your intended interest group, however you shouldn’t be far away.

Conclusion

Long-shape content still has its place – insofar as there is a calling among your group of onlookers for it; it is improved for the client; it is expertly delivered; and it really legitimizes the additional length.

My last tip is not get hung up on guests perusing long-shape content from beginning to end – make it with the goal that they can skim read it; get your suggestion to take action in ahead of schedule in the piece; give them the alternative of a video which abridges the substance.

At last, if your long-form content will remain applicable it must move with the circumstances, which implies a superior client experience and more visuals.

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mobile friendly

Do you Have a Mobile Friendly Website?

In years past, many people still used their desktop or laptops to research products and complete online purchases.

All those were the periods: Businesses could get away with website design that wasn’t especially mobile-friendly.

Those days are long gone

In today’s ever-connected world, shoppers are smarter and more demanding than ever.

Serious business have no other recourse but to adapt these inevitable technological advancement.

If you want your website to capture leads, inform customers or obtain sales, you must ensure it works seamlessly in today’s latest smart phones.

Uncertain if your site measures up? Read on for some tips on how to make your website mobile friendly.

Begin with a responsive layout

First, determine whether your site uses a responsive-technology framework. This permits your site’s important details to display properly on different devices.

Plenty of open-source (free) frameworks exist, so you shouldn’t have to look far to find something which is best for you.

A responsive-technology framework involves the design of elements in a grid.

These elements can shift on the main grid, with regards to the screen size used to get into your site. Every single component is spaced effectively across different gadgets.

The goal is to ensure users enjoy a similar-quality browsing experience no subject how they view your site.

It’s fine to give attention to smartphones and tablets, but don’t forget the laptop users and computer system holdouts, either.

This one way of web development also brings search-engine optimization (SEO) benefits.

It permits you to avoid a different WEB ADDRESS for mobile devices or stress over different content for various sites that suit specific gadgets.

Make sure that your site works on thumb clicks

With so many people employing their smartphones to check away websites and shop online, your mobile-friendly website must cater to this craze.

An avid phone end user wants to navigate sites with only his or her mobile device.

Test whether your web-site’s users can get where they need to go by thumb-clicking the links. Steer clear of “pinches” that need customers to move set for content or option buttons.

It means your text and design are too small and not adequately optimized for smartphone users.

Build a simple, uncluttered mobile site

You will not get great results from your website on any platform if the layout isn’t responding correctly.

Keep in mind people remain on a landing site for a few mere seconds at most to see if a site can meet their needs.

In the event that your site is a huge jumble of text and graphics, it’s hard for users to scroll through and identify what they need.

Frustration is likely to make them click away. On mobile phones and other small devices, readability is even more critical. No one wishes to squint. And cruising in requires a second hand.

Too many bells and whistles not only make your site load more slowly but also distract viewers from your key message and information.

That delay is a huge not good practice on its own. Multiple videos, photographs, site closes and virtual reams of copy all will stop down the works.

Make use of smaller byte-size images and limit the number of graphics to each page. And don’t forget to leave plenty of white space throughout your site.

These types of free areas give the reader’s eyes a chance to take in other elements and help them recover from processing so much visual information.

Check here to see if your website is mobile-friendly.

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facebook ads

3 Facebook Advertising Hacks

If you are a small business owner or entrepreneur, seeing how to use Facebook Ads in your marketing campaign is important.

With the slogan ‘More than 1 billion people. We’ll help you reach the right ones,‘ Facebook Ads can possibly change your business’ social reach without harming your financial plan.

On the off chance that you require a refresher on the ABCs of Facebook Ads, we have you secured—also, we’ll share three best practices for how to promote on Facebook, and jump into the bare essential of Facebook advertisements.

Facebook Advertising

Using Facebook ads permits organizations to place custom advertisements or items focusing on a particular group of audience, with costs differing in light of the span and engagement the advertisement gets.

Facebook advertisements can show up in your target group’s News Feed or the right segment of Facebook on desktop, and additionally News Feed on mobile.

When you promote on Facebook, you’re given the chance to focus on your audience, which allows you to pick up understanding about your present and potential clients.

The information you gather through Facebook advertisements then permits you to enhance your campaign focusing for a more proficient and successful advertising experience.

3 Facebook Advertising best practices

Before you start, know these 3 Facebook advertising best practices:

1. Always decide who your targets are before you begin

It’s critical to know the reason for your Facebook ads before you choose a budget for the ad. Comprehend whether the point is to increment for brand mindfulness, transformations, video sees, and so on.

Each action taken by your Facebook audience on your advertisement costs cash, so ensure you set your targets before making those ventures.

2. Be particular on your target audience

Facebook houses millions, or more of data points. Set aside the opportunity to get particular in your target audience to guarantee your promotion will show up where the general population you need to see it will be.

3. Rotate your advertisements frequently

To stay away from ad fatigue, shuffle your Facebook advertisements routinely. This implies when individuals begin to see your advertisement too often, they get tired of it and quit clicking.

Shockingly, when your click through rate begins to drop, you get penalized, driving up your cost per click (CPC)— which makes preferences, remarks, and clickthroughs more costly.

This influences both acquisition and engagement campaigns. To stay away from this, rotate your advertisements each 3 to 5 days.

In closing

Knowing these three easy tips will give your Facebook campaign an added boost in the right direction. Consequently, if you are just planning to start on your Facebook ads campaign, then these tips are just what the doctor recommends.

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social media icon

Social Media Posting Cheat

This is the most widely recognized question that organizations have when chipping away at Social Media.

How regularly to post on Instagram and different channels is 100% dictated by your social connection, yet we need to reveal some insight into the best practices to remember.

I’ve assembled a few outlines to clarify and represent recurrence and best times the best times to post. Keep in mind, these are simply broad, best practices!

These principles doesn’t have any significant bearing in the event that you have helpful, fascinating or time-delicate substance for your organization.

Social media hacks to remember!

Instagram

Instagram is taking over the universe of Social Media. With an expanding (and irritating) measure of publicizing and overpowering measure of contact in Facebook, clients are flocking to Instagram hunting down more personal connections with those they know.

Brands have additionally found a more profound association with their clients through Instagram.

There’s next to zero drop-off in engagement for posting more than 1.5 times each day on Instagram (not at all like Facebook, for instance); established brands post 1 to 2 times each day on Instagram, yet many have also found that sharing up to 10 images a day can at present keep up an important mid-post engagement.

At the point when are posts more powerful?

Off work hours

Facebook

2 POSTS PER DAY (MAX)

Your followers are regularly being bombarded with huge amounts of substance from several brands they take after. This is a distinct advantage for each organization that needs to have a presence on the platform. Presently, keeping in mind the end goal to be in control, you have to choose astutely what content performs best and how frequently you ought to advance it.

The sweet spot of posting recurrence on Facebook ranges from 1-2 posts for each day, however it generally depends on your crowd and the organization’s objectives. All things considered, your devotees’ age, propensities, interests… all these have a major impact when choosing what number of posts you ought to share each day.

HERE’S SOME takeaways WHEN POSTING ON FACEBOOK…

Try not to overpower your clients – Be specific on what you post to avoid spamming your customers.

Toning it down would be best – Focus on making preferable Facebook posts rather than making a lot of posts for Facebook.

Focus on a particular group of followers – People are more inclined to like or share posts that suit their interests or needs.

Try different things with various kind of posts – Some clients have a tendency to incline toward videos, while others favor images or content posts; investigation and track engagement from clients with these sort of posts.

When are posts more successful?

1pm to get the most shares

3pm to get the most snaps

9am-7pm

Twitter

3 TIMES PER DAY OR MORE

A few brands have a tendency to overwhelm their followers by posting more than 20 tweets every day, while others simply post a couple tweets now and then.

What you have to discover is a middle ground between these two methodologies. In the event that you tweet a lot there is a higher chance that the engagement with your supporters will diminish, while the same thing happens when you don’t tweet consistently.

When are posts more compelling?

5pm for highest retweets

12pm and 6pm for highest CTR

LinkedIn

ONCE A DAY

This network was particularly intended for the business group. As such, the crowd of LinkedIn is brimming with experts who are utilizing this site to set up business connections.

It is prescribed to post just once per day keeping in mind the end goal to contact a particular group of onlookers without losing their advantage.

As per the LinkedIn Small Business Guide, organizations that post 20 times each month reach no less than 60 percent of audience. Likewise, on weekdays, amid business hours is the best time to post.

At the point when are posts more powerful?

Best time to post are 7am-8am and 5pm-6pm

Monday and Friday are considered worst time

To get the most snaps and shares: Tuesdays, 10 am-11am

Google+

3 TIMES PER DAY

Always posting on this platform can get you a considerable measure of movement. Along these lines, don’t keep down when posting in this community since it has colossal advantages to be always imparting fantastic substance to your audience.

Likewise, attempt to dependably share something since you can encounter drops in activity by up to half when posting not as much as should be expected.

At the point when post are more compelling?

9am – 11am

Summary

Knowing when is the right time and what to post on these various social media platform will enable you to fine tune your approach!

You can vary the approach and don’t be afraid to experiment on what will work best for your organization!

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hashtags image

Hashtags – Are you using them to drive your content marketing?

Outstanding content mirrors a progressing cycle of Research, Amplification and Monitoring. Hashtags have a part to play at every phase of the content advertising process.

Here are top points and bits of knowledge into how hashtags can drive your content marketing reach.

4 Reasons to Use HashTags

Use Hashtags to increase your content’s presence

At their most essential level, hashtags are content speakers. Individuals use them to hunt down data on social channels. Consequently, tagging your content fittingly makes it easier for a group of people to discover you.

This amplification factor matters incredibly in light of the sheer amount of online material. The time and vitality that a group of people has for devouring online substance is not developing as fast as the volume of data available to them.

The subsequent “Content Shock” implies that any individual who needs to pick up or grow an online gathering of people should combine stellar content with fiery intensification.

It’s an aggressive world, and making your content emerge requires a multi-faceted enhancement methodology. Hashtags ought to be a part of that.

Relevancy rules

“A hashtag is a guarantee, much the same as a title for a bit of substance,” Dan Mazzini of hashtagify.me says.

On the off chance that you utilize a hashtag with your content, you are setting your reader’s expectation of what they will discover in that article or post.

Inability to convey on the guarantee or desire you’ve set with the hashtag can hurt your article marketing technique over the long haul, bringing about your group of onlookers to think about your content as spammy.

Utilizing an instrument like Hashtagify.me’s free Hashtag Encyclopedia can help you to rapidly find hashtags that are identified with your substance.

When you have distinguished a few pertinent alternatives, you can pick the hashtags that have enough prevalence to be helpful in enhancing your substance.

It’s vital to remember that the most famous hashtags likewise have the most data viewing for group of onlookers consideration. Choosing a fairly less well known hashtag can make somewhat more space for your article to get noticed.

Use existing hashtags to piggyback on a trend

Use existing hashtags to piggyback on a trend. At the point when starting a hashtag methodology, it’s great to distinguish existing hashtags that cover with your substance. You can utilize these hashtags to join progressing discussions and attract regard for your substance.

In considering which hashtag to utilize, Dan suggests searching for hashtags that are on the trend, or gaining momentum, regardless of the fact that they aren’t as well known now as other related hashtags.

For instance, #TwitterMarketing is prominent, however it’s not slanting up; #InstagramMarketing is less well known now, but rather it’s additionally picking up ubiquity. Exploring different avenues regarding the trending #InstagramMarketing may make extra open doors for your new article to be seen and shared.

Create hashtags very carefully

Making new hashtags is best for use with occasions, or for brands that have adequate assets to support the new hashtag.

Google can deliver 632,000 results for the inquiry “Hashtag fails” in under .5 seconds. These comes up short range from hilarious to hostile to vile. Suffice it to say that it’s best to give any new hashtags you make a second look.

Check the spelling, check slang word references, check how the tag is now being utilized on Twitter, beware of how the label looks with changed upper casings. At that point, check once more. Ideally, that sort of control will keep you from making unrecommended hashtags like #BSwebinars.

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Basic Protection against Website Hacking

As a site owner, is there something more horrible than the thought of seeing all of your web-developed work being altered or deleted by a hacker?

You’ve worked exhausting on your website – thus take the time to safeguard it by implementing basic hacking protections!

In addition to frequently backing up your files (which you must already be doing, for numerous reasons), taking the subsequent 3 straightforward steps that can facilitate to make your website safe:

Website Protection

Keep platforms and scripts up-to-date

One of the simplest stuff you will do to safeguard your website is to update any platforms or scripts you’ve installed.

As a result, several of those are created as ASCII text file open source programs, their code is definitely on the market – each to good-intention developers and malicious hackers.

Hackers will pour over this code, probing for security loopholes that permit them to take control of your website by exploiting any platform or script weaknesses.

As an example, if you’re running a website under WordPress, each your base WordPress installation and any third-party plugins you’ve put in be prone to these varieties of attacks.

Ensuring you mostly have the most recent versions of your platform and scripts installed minimizes the chance that you’ll be hacked using this manner– although this isn’t a “fail safe” way to protect your website.

Install security plugins

To enhance the safety of your website once your platform and scripts up-to-date, chose security plugins that actively act against hacking.

Again using WordPress as an example, you’ll need to look into free plugins choose WP Security and Bulletproof Security (or similar tools on the market).  These merchandise address the weaknesses that are inherent in every platform, thwarting extra varieties of hacking attempt that might threaten your web site.

Lock down your directory and file permissions

Now, for this final technique, we’re aiming to get slightly technical – however keep up with ME for a moment…

All websites will be cooked right down to a series of files and folders that are stored in your web hosting account.

Besides containing all of the scripts and knowledge required to create your website work, all of those files and folders is allotted a collection of permissions that controls who will read, write, and execute any given file or folder, relative to the user they’re or the cluster to that they belong.

As an example, take the permission code “644.” during this case, a “6” (or “4+2”) within the initial position provides the file’s owner the power to scan and write the file.

The “4” within the second and third positions implies that each cluster users and web users at giant will scan the file solely – protective the file from sudden manipulations.

So, a file with “777” (or 4+2+1 / 4+2+1 / 4+2+1) permissions would then legible, write-able, and feasible by the user, the cluster and everybody else within the world.

As you may expect, a file that’s allotted a permission code that offers anyone online the power to write down and execute it’s a lot of less secure than one that has been latched down so as to order all rights for the owner alone.

Of course, there are valid reasons to open up access to alternative teams of users (anonymous FTP transfer, united example), however these instances should be fastidiously thought-about so as to avoid making a security risk.

For this reason, an honest rule of thumb is to line your permissions as follows:

Folders and directories = 755

Individual files = 644

To set your file permissions, log in to your cPanel’s File Manager or connect with your server via FTP.  Once within, you’ll see a listing of your existing file permissions and make the necessary changes.

In closing, applying these simple website protection steps will result in a better security system for your website!

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