Change is the most constant thing the world, and digital marketing won’t and definitely has been changing over the past few years.
This year alone, there has been a great deal of changes in digital marketing, especially in Google. This is because there are countless of websites being made that are focused on the new technological upgrade.
Here are the changes in digital marketing in 2019 you might need to deliberately consider
1. Blogging Won’t Cultivate Optimization Alone
Since Google started they have been nut picking content. Google is pickier on the substance of content on pages on every website. It would be more difficult to extract more content since there are billion of the website indexed on Search Engines. So the key would be, give more time revising old content and be crispier in new content.
2. Algorithm updates are more intricate than ever
The best thing about algorithm intricacy is that Google is more conscious of spammy links. Given that said, Google is too a great extent mindful of user hits, bounce rate, click through rate and appealing content. To top it off, Google algorithm is more about understanding the users’ experience.
3. One Channel is enough
One could be a handful, but these days, one channel can provide a massive way to acquire users or customers. Consequently, due to growth in digital marketing more platforms are inclined to growth hacking.
This means a digital marketing tool that stands as one platform can provide you with more than 3 channels (your email, preferred social media and more), and this can give monumental growth in digital marketing.
4. Focus on original content type and different Search Engine
Ranking in Google may take forever especially if you are conventionally based on technical SEO.
An example of this is your blog pages. And if you focus on blogs to get more traffic, try to convert your text type blog to audio which is a podcast or a less intense search engine. Don’t concentrate all efforts on Google alone. Though it provides more tools to use for your optimization don’t draw a line to a less saturated search engine and make use of them to your advantage in optimization.
Giving a much clearer picture of using a less intense search engine is using new channels potentially get new customers, a new engagement, new hits, new audience and more!
5. Search Engine is diversely changed
Voice Search! Yes. Google is more into voice search. The little microphone on the sidebar is too powerful whereas due to headsets, people are more likely searches through voice search in Google. Not only that, there are more and more users searching through devices like Google Home, Echo from Amazon and smartphones.
Most SEO doesn’t like voice search. One of the reasons is it doesn’t matter to voice search if a page is in number one rank in Google or search engines. Therefore, search appearance doesn’t matter on this part as long as voice search provides and read out loud your content. Thus, it can bring down the conversion rate of a page.
To sum it all up, digital marketing optimization efforts from the previous years may not work this year. Digital Marketing in 2019 is a year to start anticipating a refined technology to engage in a broader channel and fresher content.