A lot has happened since I last updated this blog site. It took me a long time to add helpful content for one reason or another and that’s my bad.
Moving forward I will (hopefully) aim to provide new topics relevant to online or digital marketing every week.
It’s 2019 so what’s the latest update as far as online marketing is concerned?
ONLINE MARKETING UPDATE
But before that, let’s do a refresher on the subject “online marketing”
“Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.” – techopedia.com https://www.techopedia.com/definition/26363/online-marketing
Let’s Refresh our Strategy
It’s still important as always to build trust. This is where all successful online transactions are made from. Building trust is not an easy feat. It takes a considerable amount of time to achieve. Growing your brand goes hand in hand with building your trust.
So how do you build trust? It’s always one to one. One transaction at a time. A single communication can either build you up or destroy you. Here’s my takeaway on this.
- Provide Valuable Content
- Share Trustworthy Links
- Be Consistent
If you want to stay on top and ahead of the pack, then don’t forget to ALWAYS offer value.
Offering value in marketing means “going the extra mile” .
“The good news is that you can provide this value with something as simple as an insightful, informative blog post or podcast that helps them solve a problem. You offer this value for free and with no strings attached to begin a healthy and mutually beneficial relationship.” – dummies.com
It pays a lot to know what stage or journey your customer is on. Effective engagement will result in guiding him further into the funnel.
Your engagement is vital every step of the way, whether answering his queries, offering insights or even as simple interaction will ultimately build a lasting bond.
Now as far as updates is concerned, the most obvious is with how quickly technology has improved to make it easier for any online marketer to avail of this for his advantage.
Mobile vs Desktop
Just this year, mobile has overtaken the more traditional desktop in terms of usage and connectivity.
Screen grab from stonetemple.com
This clearly shows that technology is within everyone’s reach and can be accessed practically for online marketing purposes.
My takeaways this article?
- Go the extra mile for your leads
- Be truthful
- Leverage the use of your mobile devices.
See you next blog!
If you have any questions, comments or suggestions, please don’t hesitate to fill out the box provided for below!