facebook advertising

An Easy Guide to Facebook Advertising

Almost 2.3 billion people are using Facebook every month. And 1.6 billion people use Facebook every day. That said, Facebook is one of the most extensive networks and marketing across the social media world and search engines.

There are many opportunities that can be used by marketers to get big sales in Ads Manager. It can also increase organic efforts. And as such, Facebook has a variety of paid ad options available. And the ads have three elements;

CAMPAIGN – Here, are all the projects or more popular in the campaign. In this Tab, you’ll see the air campaign set in your ads.

AD SETS – Here set the separate audience, demographics or different characteristics of an individual you want to target and set in your campaign.

and the final element is

ADS – here are all ad sets you’ll see live. In this element, you can set color, design, and check your live campaign on this area that you want to set on Facebook.

These three are the essential terminology and procedure for creating your ad.

Now, let’s go to ad creation with Ads Manager

Many different paid ads can be used on Facebook. The first thing to do is to log on the page. Logging in the page, when no ads created, the dashboard will be empty. And if there are campaigns, you’ll find the performance dashboard and you’ll see a list of the results of your campaigns, Ad sets, and ads.

Creating a new campaign, ad set, or ad through Facebook Ad Manager is as easy as clicking the “CREATE” button. It is located on the far left below the Campaigns Tab.

Like any other social media or marketing campaign, Ads Manager will set your goal in a campaign. And by doing so, the Ads Manager objective is prompted. You can choose 11 objectives. And this list will cover brand awareness until up to an app installed in your campaign. And this can and possibly also cause huge traffic to your website or social media. And be sure to use Tracking URL parameters to track your ad conversion.

Choosing the objective of your campaign is consistent with what you want to promote. You may use a marketing automation tool in specified URLs.

Then go to select an audience. At this point, your target audience is configured. And may narrow in location, age, gender, and etc, The more efficient and focused of your audience on Ads, the better to likely target your specified audience. You can also select Custom Audience. But this is effective for those with Facebook Pixel. And may even try using a Look-A-Like Audience in a campaign.

No matter what you have selected and created Audience with your ad. Remember, you may use this audience again. Because it’s already saved and to avoid setting up the same audience. Then you may set your budget.

The budget set may vary from Daily budget (a budget with a ceiling in a day) and a Lifetime budget (that is set to the specific amount of bid and time you want to run the ads).

After this is set the parameters of the ads in the schedule. You can also set the bid for objective, clicks, or impressions. But if you do not want to, you can set a bid based on the behavior you have aimed for. And then you can choose between two divisions. The Standard will show ads throughout the day and Accelerated quickly out of your ad time sensitive.

Then move on to Create your Ad. Going back to your campaign objective. Because Ads options have different formats, choose the best format to correspond to your objective. This includes links that you can either display as a single image ad. And the Carousel with a multi-image ad with three to five scrolling images and no additional cost.

After these, you may select the best Ad type. You can choose from the Desktop News Feed option, Mobile News Feed, and to Desktop Right Column.

And at last! You are all set.

Facebook Ads is one of the most extensive social media marketing tools. It has a Reporting tab to see the performance of every campaign you launch in. It is widely available for everyone and it is easy to use especially for those who are beginning to use Ads Manager.

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