If your business is small or big, mobile is an opportunity to consider

When smartphone users start researching a brand new product, 90% aren’t sure which brand they will choose. This presents a window of opportunity for businesses – small to medium ones, to capture business from the get-go. Mobile represents a major part of that

opportunity, as really where thousands of searches now happen every year. In 2015, UK internet surfers were spending practically several hours per day accessing the internet on their mobile phone, twice as long as the time invested in their laptops and desktop computers.

So how can small enterprises like your own get in on the mobile action?

Here is a rundown of helpful tools that can help you build your mobile website, optimise it, and promote it.

Site building Tools

Research shows that 91% of smart phone users seek inspiration from mobile when they’re in the middle of a task, so it is important your website is useful on a tiny screen as it is on a large one. The inspiration that brings a user to your site can certainly be lost if they need to deal with fiddly links and difficult zoom functions.

Building a responsive website that effectively fits to a customer’s display is much easier than it used to be. Today, there are lots of tools to help you build beautiful mobile-friendly sites without specialized technical knowledge.

One choice for quickly preparing a site is WordPress. The popular platform allows you to get the right look for your website by selecting for from a range of free or paid themes- just be sure to choose one which is mobile optimised.

Mobile Optimization Tools

Screens and windows may differ widely from device to device, so if your site displays correctly using one phone, which does not necessarily mean I think as great on all the other portable devices. So after your website is built, you need to test it to be sure really fully optimised for mobile.

Begin by exploring Google’s ideas to help you get your mobile site search-ready. The recently launched Test My Site tool has tips how to improve mobile performance by doing the technical review of your website.

Following sifting through the code on your website, the tool gives you an analysis of your website and returns a directory of ways to boost your mobile responsiveness.

Portable Marketing tools

Now that your website is ready to go, it’s time to be sure customers can find you when they search. A company listing on Yahoo My Business integrates your website with Google’s range of services and can improve your visibility on applications such as Google-maps and Google Search.

In the event that you’re using an online ad service like Google adwords, Adwords’ location extension offers the ability to aim for advertising to people close by (and probably on their mobile) who are searching for your products or services.

For example, if you run a 24-hour restaurant in Stansted, you can reach someone searching for “late evening dining” in your neighborhood at just the right moment with research online ad.

Another location to market your business on mobile is on review-based sites or apps. Listing your business on Yelp, for example, can increase your visibility to those who regularly use the Yelp mobile software to help inform their consumer choices when out.

Presented that UK users now spend more time surfing the web through their smartphones than via their personal computers, a mobile-friendly website is an essential business tool.

Whether you aren’t looking to grow online, enter the digital space for the first time or the game on the web, remember to always think mobile first.