Lead generation is the process of attracting potential customers to your business and increasing their interest through nurturing them, all with the ultimate goal of converting them into customers.
Some ways to generate leads are job applications, blog posts, coupons, live and online events. These lead generators are just a few examples of lead generation strategies that you can use to attract leads and lead them to your offers. (We’ll talk about more strategies later. )
If anyone outside of the marketing world asks me what I’m doing, I can just say, “I’m creating content for lead generation.” I would totally lose myself and get pretty confused looks instead I say, “I’m working on finding unique ways to attract people.
I want to offer them enough things to naturally interest them in my business, so that eventually they get close enough to the brand they want to hear from.” us Help potential customers approach your business and guide them to buy Why do you need opportunity generation?
When a stranger forms a relationship with you by showing an organic interest in your business, the transition from a stranger to a customer is much more natural. Lead generation falls into the second stage of the inbound marketing methodology.
It happens after you’ve attracted an audience. and they’re ready to convert those visitors into leads for your sales team (i.e. qualified leads in sales). As you can see in the diagram below, lead generation is a critical point on a person’s path to becoming a satisfied customer.
Now that we understand how lead generation fits into inbound marketing methodology, let’s look at the steps involved in the lead generation process.
- First, a visitor discovers your company through one of your marketing channels, such as B. Your website, blog, or social media page.
- Then that visitor clicks your call-to-action (CTA), image, button, or message that encourages website visitors to take action.
- This CTA takes your visitor to a landing page, a website that is used to collect lead information in exchange for an offer. Note: An offer is a piece of content or something valuable that is “offered” on the landing page, such as: B. an e-book, a course, or a template.
- The offer must be of sufficient value for a visitor to provide their personal information in exchange for access. On the landing page, your visitor fills out a form in exchange for the offer. (Forms are generally hosted on landing pages, although technically they can be embedded from anywhere here on your website.) Voila! You have a new potential customer.
That is, as long as you follow the lead capture form best practices. Do you see how it all fits together?
Bottom line: The visitor clicks on a CTA that takes them to a landing page, where they fill out a form to receive an offer signaling that they will become a potential customer.
BTW, you should check out our free lead generation tool. It helps you create lead capture forms right on your website. It’s also very easy to configure.
That’s it for now. If you find this content useful, pls don’t forget to leave a comment below.
See you next time!