A LEAD is anyone who expresses an interest in a company’s product or service in any way, shape, or form. Prospects usually hear from a company or organization after they open the communication (by submitting personal information for a quote, trial, or subscription) … rather than receiving a random cold call from someone who bought their contact information.
For example, let’s say you take an online survey to learn more about caring for your car. A day later, you will receive an email from the car company that made the survey to help you take care of your car. This process would be a lot less intrusive than if you were called out of the blue without even knowing if you even take care of the car maintenance, right?
And from a business perspective, the information the auto company gathers about you from your survey responses will help personalize that opening communication to address your existing issues – and avoid wasting time calling you uninterested advertisements.
Leads are part of the broader lifecycle that consumers follow on their way from visitor to customer. Not all leads are created (or rated equally) the same. There are different types of leads depending on how qualified they are and what stage of life cycle they are in.
Marketing Qualified Lead (MQL)
Sales qualified leads are contacts who have taken moves that expressly imply their interest in turning into a paying client. An instance of an SQL is a lead who fills out a form to make a query about your product or service.
Product Qualified Lead (PQL)
Product qualified leads are contacts who have used your product and expressed interest that imply a motive in turning into a paying customer. PQLs usually exist for organizations who provide a product trial or an unfastened or restricted model in their product (like HubSpot!) with alternatives to improve, that is in which your income group comes in. An instance of a PQL is a client who makes use of your unfastened model however engages or asks approximately functions which might be simplest to be viewed upon payment.
Service Qualified Lead
Service qualified leads are contacts or clients who have indicated on your provider group that they may be interested by turning into a paying customer. An instance of a service qualified lead is a client who tells their customer support agent that they wanted to improve their product subscription; at this time, the customer support agent might up level this patron to the appropriate sales group or consultant
Knowing which stage your target audience in the marketing funnel will ensure that you are providing them with contents that they really need and not just shooting from the hip.
This will eliminate any guess work and frustration from your lead that might result unfavorably to you.
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